Category Archives: PPC

The Best Keyword Research Tools

2 Aug 2013 | written by Ashley R. Cummings for the online marketing, PPC, Small Business Tips section(s)

TheBestKeyword

If you want to promote your business online, then keyword research should be at the top of your list of things to learn. While you want to make sure your content is natural and relevant, it is also important to strategically incorporate the right keywords into your content. Targeting the right keywords helps search engines understand how to read your website and helps them determine how to rank your site in the organic search results. Keyword research can also help you understand how to more effectively run a paid search campaign. Here are a few tools that will help you become a keyword pro. Read On

0 Comments

4 Steps to Prepare for Your PPC Account

17 Jun 2013 | written by Ashley R. Cummings for the online marketing, PPC section(s)

4StepsPPC

Running a pay-per-click (PPC) campaign is one of the most effective ways to attract targeted consumers to your website. However, PPC is not an easy game to play, and the rules of PPC should be taken seriously. Getting the most out of your PPC budget requires a lot of knowledge, research, and constant monitoring. Before you set up your paid search account, there are a few things to consider to create a successful PPC campaign. Here’s what you need to know before you get started. Read On

0 Comments

Spice up your Google PPC Ad with Google Extensions

12 Jun 2013 | written by Ashley R. Cummings for the Google News, PPC section(s)

SpiceUpGoogleExt

Writing ad copy that attracts the right customers can be a challenge. Consumers are looking for quick answers and the advertiser with the clearest path to an answer often wins the click. Writing copy that gets clicks involves lots of trial and error, but the good news is that Google offers a way to make delivering quality copy easier. With Google Extensions, you can optimize your ad to include information that attracts customers. Here are some Google Extensions you can add to your ad for free. Read On

1 Comments

How to Measure the Success of a PPC Campaign

3 Jun 2013 | written by Ashley R. Cummings for the internet marketing, online marketing, PPC section(s)

MeasureSuccess

If you are involved in any service- or product-based industry, you’ve probably been exposed to some type of PPC (pay per click) advertising. PPC advertising is a great way to get targeted online traffic, but how do you know if those clicks are turning into business? Here are a few steps to follow to measure the success of your PPC campaign. Read On

0 Comments

PPC 101: Pay Per Click for Newbies

5 Apr 2013 | written by Ashley R. Cummings for the online marketing, PPC section(s)

PPCNewbies

So, you’re finally thinking about including some paid search ads in your online marketing strategy? Awesome. As a newbie, you may be wondering where you even start, or what to ask when talking to professionals at an online marketing company like OrangeSoda. Of course the PPC strategists will know exactly how to guide your campaign, but here are a few basics of PPC to help you stay on the same page. Read On

0 Comments

Google Analytics Finally in AdWords

16 Oct 2012 | written by Joe Rigby for the Google News, PPC section(s)

google analytics

Have you been hesitant to link your AdWords and Analytics accounts together? If you are a heavy AdWords user and don’t go into Analytics often, there may not have been much incentive to link the two together. However, Google has recently started to allow AdWords accounts to import three important metrics from Analytics: Bounce Rate, Pages/Visit, and Avg. Visit Duration.

Read On

0 Comments

How to Improve Results with AdWords & SEO Data

31 Jan 2012 | written by Lior Levin for the PPC, SEO section(s)

4428

One of the most effective tools for increasing the effectiveness of an online marketing campaign is already in the toolbox of just about every SEO manager: Pay Per Click advertising. Here are six ways you can use AdWords and SEO to improve your company’s results.

Read On

2 Comments

Does Your Marketing Have Bulge?

23 May 2011 | written by Ben Mosbarger for the PPC, Small Business Tips section(s)

Does Your Marketing Have Bulge?

Two things I spend a lot of my time doing are exercising and online marketing. Although they aren’t related activities there are a lot of commonalities. For example both take planning, commitment and knowledge. Going to the gym to for an hour a week isn’t going to keep that whole pizza off your gut, thighs, or butt. Likewise when you have a PPC campaign selecting keywords once a month or quarter isn’t going to make much of difference on your bottom line. Read On

0 Comments

PPC Lessons in the NYC Subway

10 May 2011 | written by Heather Garbe for the internet marketing, PPC section(s)

PPC Lessons in the NYC Subway

I recently took a trip to New York City. The monotonous color scheme of the city in the Winter made it easy to pass by shops and pay no attention to what they actually were. Naturally, the trip offered some exceptional metaphors of online advertising basics. Read On

1 Comments

Tracking into oblivion

18 Mar 2011 | written by Ben Mosbarger for the internet marketing, PPC, SEO section(s)

Tracking into oblivion

Tracking PPC data has been on my mind so much lately that I can hardly think about anything else. I know you have likely read many blog posts about tracking data and how important it is. The reason there are so many people writing about it is because companies aren’t doing it! Not tracking your data is like not balancing your checkbook… errr, wait, you probably don’t do that either, do you? Be honest. Maybe we should move on. Read On

0 Comments