Category Archives: PPC

Google Analytics Finally in AdWords

16 Oct 2012 | written by Joe Rigby for the Google News, PPC section(s)

google analytics

Have you been hesitant to link your AdWords and Analytics accounts together? If you are a heavy AdWords user and don’t go into Analytics often, there may not have been much incentive to link the two together. However, Google has recently started to allow AdWords accounts to import three important metrics from Analytics: Bounce Rate, Pages/Visit, and Avg. Visit Duration.

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How to Improve Results with AdWords & SEO Data

31 Jan 2012 | written by Lior Levin for the PPC, SEO section(s)

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One of the most effective tools for increasing the effectiveness of an online marketing campaign is already in the toolbox of just about every SEO manager: Pay Per Click advertising. Here are six ways you can use AdWords and SEO to improve your company’s results.

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Does Your Marketing Have Bulge?

23 May 2011 | written by Ben Mosbarger for the PPC, Small Business Tips section(s)

Does Your Marketing Have Bulge?

Two things I spend a lot of my time doing are exercising and online marketing. Although they aren’t related activities there are a lot of commonalities. For example both take planning, commitment and knowledge. Going to the gym to for an hour a week isn’t going to keep that whole pizza off your gut, thighs, or butt. Likewise when you have a PPC campaign selecting keywords once a month or quarter isn’t going to make much of difference on your bottom line. Read On

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PPC Lessons in the NYC Subway

10 May 2011 | written by Heather Garbe for the internet marketing, PPC section(s)

PPC Lessons in the NYC Subway

I recently took a trip to New York City. The monotonous color scheme of the city in the Winter made it easy to pass by shops and pay no attention to what they actually were. Naturally, the trip offered some exceptional metaphors of online advertising basics. Read On

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Tracking into oblivion

18 Mar 2011 | written by Ben Mosbarger for the internet marketing, PPC, SEO section(s)

Tracking into oblivion

Tracking PPC data has been on my mind so much lately that I can hardly think about anything else. I know you have likely read many blog posts about tracking data and how important it is. The reason there are so many people writing about it is because companies aren’t doing it! Not tracking your data is like not balancing your checkbook… errr, wait, you probably don’t do that either, do you? Be honest. Maybe we should move on. Read On

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Display Network: Friend or Foe?

11 Feb 2011 | written by Heather Garbe for the PPC section(s)

Display Network: Friend or Foe?

If used incorrectly, Google’s display network can be a huge headache to any pay-per-click search campaign. However, it also provides a vast market that compliments a search based marketing campaign. From the available features and tools currently used or beta, small business owners should be utilizing what it has to offer. Read On

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Consider Your Audience & Save Excedrin

9 Dec 2010 | written by Ben Mosbarger for the internet marketing, PPC section(s)

Consider Your Audience & Save Excedrin

Internet marketers often put their entire efforts into getting a sale. They want the shortest path and easiest way for people to click on that oh so tempting “buy now” button. But sometimes you have to step back and reevaluate the way you approach customers. There might just be a better way. Especially with Facebook. Read On

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Optimizing for the Holidays Workshop Nov 10

20 Oct 2010 | written by Dan Garfield for the Events, internet marketing, PPC, Small Business Tips section(s)

Optimizing for the Holidays Workshop Nov 10

With the holiday season just around the corner, we put together this free workshop to help teach local entrepreneurs how to efficiently manage their pay-per-click ads for the holidays.  So put down the holiday fruitcake and come fill up on marketing knowledge for your business.  (We promise it will taste better.)  Here are the details:

When:

Wednesday, November 10th

10am-12pm

Where:

Salt Lake City Public Library

210 East 400 South

Salt Lake City, Utah

What:

A light breakfast will be served, and then we will jump into the main event, where a few speakers will teach how businesses should use PPC ads to get the most out of the holidays.

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The Most Important PPC Report

18 Oct 2010 | written by Ben Mosbarger for the internet marketing, PPC section(s)

The Most Important PPC Report

Pay-per-click marketing is a very effective way to reach your customers in droves. Its important to remember that each click is paid for out of someone’s pocket. I go to great lengths to make sure that my clients money is spent as effectively as possible. There are few factors that determine effective spending but for me the most important one is the search query report in AdWords. A search query report gives me data to make two very important decisions that can save tons of money and make my campaign more effective.
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Facebook Pay-Per-Click

26 Aug 2010 | written by Ben Mosbarger for the PPC section(s)

Facebook Pay-Per-Click

I have been a Facebook user for a few years, along with over 300 million other people. From a marketer’s point of view I really like the idea of such a captive audience. Currently, PPC on Facebook is not scalable but they are working pretty quickly to make it that way for professionals or agencies. Lately, I have been putting my PPC skillz to use on Facebook and want to share a bit of what I have learned. Read On

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