Posts Categorized: Paid Search

Why Adding Negative Keywords Is a Positive Thing

Trying to sell your products or services to the wrong customer is about as effective as trying to sell ice to an Eskimo. If you’re tired of the wrong people clicking on your ads, using negative keywords in your campaign can help. Here’s what you need to know. Prevent the wrong consumers from clicking on…

How to Choose the Right Bid Management Software for Your Company

Ready to dive straight into PPC nerd mode? Let’s get right to it—handling your company’s PPC campaign can be tricky when you’re manually managing your PPC bids yourself. If you’ve considered bid management software for your advertising campaign, here’s a closer look at 3 of the most successful software programs. First: A Brief Look at…

Are Your PPC Ads Sending the Right Message? Here Are 7 Tips.

The Internet delivers information within seconds (or should we say milliseconds) when you type in a query. If I had to guess, this has made a profound impact on the way you search; the amount of time you are willing to invest in searching for something has dramatically decreased over the years. And if this…

Three Easy Changes for Optimizing Your Mobile PPC Campaigns

PPC ads are one of the most valuable online marketing techniques for businesses looking for conversions because the results are easily tracked, which means you get answers about where your traffic is coming from and what actions the ads are driving—therefore, giving you all the information you need to determine the worth of your investment….

Three Pros and Cons of Using Mobile PPC for Your Clients

Paid search marketing is all the rage in 2014. In a study conducted last year by Hanapin Marketing, 73 percent surveyed said they were planning to increase their PPC spend this year. Why are the pros investing more in this platform? Because these ads get conversions and make money for clients. Now with the addition…

Year by Year: How Google AdWords Changed Online Marketing Forever

Let’s take things back to the year Y2K. That’s when Google launched the first version of AdWords and at the time, only had 350 customers. To be honest, the idea wasn’t completely original. AdWords was a variation of an idea developed by Bill Gross: featuring PPC ads on his search engine on GoTo.com. There was…

Why Negative Keywords Are Critical to Your PPC Campaign

PPC is very complex with many moving parts. Markets, trends, Google, and Bing are constantly changing. I’ve been working on PPC accounts for years and still learn new things all the time. As complex as PPC is, there are a few simple things you can do to improve the performance of your PPC campaign. The…

Should You Invest in New Technology for Your Business?

No, we’re not talking about investing in the stock market. We’re talking about new marketing technology that can help your business bring in more customers and ultimately increase your bottom line. Sound like the answer is an obvious “Yes!”? Before you jump on the wagon of the latest and trendiest technology, make sure it’s the…

Is PPC Right for My Business?

One of the best ways to draw traffic to your website is through online advertising. However, the type of advertising that may work best for your small business may not be the same type of advertising that works for your friend’s small business. There really is no one size fits all solution to online advertising,…

Google Takes Action on Guest Blogging Communities

Yesterday, Google announced that they took action on a guest blogging community. This strategy has been viewed as a white-hat tactic for years and is now being deemed as spammy by Google’s Webspam team. OrangeSoda has not leveraged this network. While we have leveraged guest blog posting strategies, we have stayed within Google Guidelines. As…