Posts Categorized: Paid Search

Are Your PPC Ads Sending the Right Message? Here Are 7 Tips.

The Internet delivers information within seconds (or should we say milliseconds) when you type in a query. If I had to guess, this has made a profound impact on the way you search; the amount of time you are willing to invest in searching for something has dramatically decreased over the years. And if this…

Three Easy Changes for Optimizing Your Mobile PPC Campaigns

PPC ads are one of the most valuable online marketing techniques for businesses looking for conversions because the results are easily tracked, which means you get answers about where your traffic is coming from and what actions the ads are driving—therefore, giving you all the information you need to determine the worth of your investment….

Three Pros and Cons of Using Mobile PPC for Your Clients

Paid search marketing is all the rage in 2014. In a study conducted last year by Hanapin Marketing, 73 percent surveyed said they were planning to increase their PPC spend this year. Why are the pros investing more in this platform? Because these ads get conversions and make money for clients. Now with the addition…

Year by Year: How Google AdWords Changed Online Marketing Forever

Let’s take things back to the year Y2K. That’s when Google launched the first version of AdWords and at the time, only had 350 customers. To be honest, the idea wasn’t completely original. AdWords was a variation of an idea developed by Bill Gross: featuring PPC ads on his search engine on GoTo.com. There was…

Why Negative Keywords Are Critical to Your PPC Campaign

PPC is very complex with many moving parts. Markets, trends, Google, and Bing are constantly changing. I’ve been working on PPC accounts for years and still learn new things all the time. As complex as PPC is, there are a few simple things you can do to improve the performance of your PPC campaign. The…

Should You Invest in New Technology for Your Business?

No, we’re not talking about investing in the stock market. We’re talking about new marketing technology that can help your business bring in more customers and ultimately increase your bottom line. Sound like the answer is an obvious “Yes!”? Before you jump on the wagon of the latest and trendiest technology, make sure it’s the…

Is PPC Right for My Business?

One of the best ways to draw traffic to your website is through online advertising. However, the type of advertising that may work best for your small business may not be the same type of advertising that works for your friend’s small business. There really is no one size fits all solution to online advertising,…

Google Takes Action on Guest Blogging Communities

Yesterday, Google announced that they took action on a guest blogging community. This strategy has been viewed as a white-hat tactic for years and is now being deemed as spammy by Google’s Webspam team. OrangeSoda has not leveraged this network. While we have leveraged guest blog posting strategies, we have stayed within Google Guidelines. As…

How to Use Word-of-Mouth Marketing to Promote Your Business

Keeping up with all of the current trends in online marketing can be tricky. Internet marketing is always changing, and people are often coming up with new strategies and tactics to get noticed. If want to make sure you’re covering all your marketing bases, consider asking yourself these 5 important questions.

Why You Should Schedule Your Paid Search Ads

Here’s the deal: paid search advertising can be expensive, especially if you’re vying for attention within a competitive industry like finance, law, or HVAC services, just to name a few. While paid search advertising can be expensive, it can produce a ginormous return on investment (otherwise, who would do it?). And there are ways to…