Category Archives: Social Networking

Why Small Businesses Should Fall in Love with Pinterest

9 Feb 2012 | written by Janet Thaeler for the internet marketing, Small Business Tips, Social Networking section(s)

Why Small Businesses Should Fall in Love with Pinterest

Pinterest (pronounced “PIN-terest”) is a sensation that every small business should know about. The hot new social network is not based on who you know like most. Instead, you connect based on shared interests.

Think of a cork board that has notes, products you want to buy, or inspiration. This is the online version. People post pictures or video of things they love (called pins). Other people can follow them and add them to virtual pinboards (pinning).

The genius of Pinterest is that you can click on a pin and follow it to the source – including your web site or blog post.

Pinterest is one of the fastest growing web sites in the world with over 7 million visits a month.  According to research Pinterest is sending more traffic than Facebook, YouTube and LinkedIn combined.

The majority of people on Pinterest are women between the ages of 25 and 44. These are the perfect demographic to reach. Women tend to be “social extroverts” who like to talk about brands online. Together they represent incredible buying power (many are moms who make buying decision for their families).  They have special enthusiasm for arts, recipes and crafts.

Pinterest is simple to figure out and can get you from the home page. It’s addicting. Because of this Pinterest is reaching a new demographic of people who may not spend much time on social networking web sites. Even your mom who can’t figure out how to use Facebook is on Pinterest.

Unlike a lot of social networks, Pinterest doesn’t require a lot of extra time or the upkeep of say, your Facebook page. Read On

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How Social Media Has Changed the Way Customers Demand Service

17 Nov 2011 | written by Erika Potter for the Social Networking section(s)

How Social Media Has Changed the Way Customers Demand Service

In a previous post, I talked about how social media can be a very effective tool for improving customer service as it allows for direct customer engagement. While this aspect social media is usually very beneficial for most businesses, it can also turn ugly when it’s not handled correctly. Social media gives people to ability to become broadcasters of information to the rest of society at literally the click of a button. Lately, people have been discovering that social media is one of the most effective ways to capture the attention of businesses whose traditional channels of customer service have proved unsuccessful. These companies really get the point when this information starts to go viral. Ironically, both of my examples have to do with airline companies, but the same principle applies to businesses in all industries. Read On

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How to Create Quality Content for Link Building

10 Nov 2011 | written by Erika Potter for the SEO, Social Networking, web site marketing strategies section(s)

How to Create Quality Content for Link Building

Link building is a hot topic in the SEO world. While there are thousands of factors that go into the ranking equation for each site, having high-quality links to your site is always a benefit. Not only do high-quality links help in the ranking equation, but they are also beneficial in drawing visitors to your site outside of search engine results pages. If you have the time and want to put forth the effort to do some link building for your site, guest posting on various blogs can be a great way to build quality links.  SEOMoz posted some great tips for blogger outreach a while ago. However, in order to get those quality links, you need to have quality content, too.  Here are a few tips to make sure you’re creating quality content for your link building strategy: Read On

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Three “Do Nots” for the Social Media Novice

18 Oct 2011 | written by Erika Potter for the internet marketing, Small Business Tips, Social Networking section(s)

Three “Do Nots” for the Social Media Novice

Social media matters. Sure, some may see it as a fad, but it has been proven time and time again to bring real results to businesses that use it correctly. Not only does social media influence SEO, but it also has a significant impact on your branding, marketing, and PR efforts as well. For those of you who haven’t pushed your business into the social media yet, or for those of you who have, but still can’t quite grasp it, consider these tips. Read On

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A Business Lesson Learned from The Office

23 Jun 2011 | written by Erika Potter for the Reviews, Social Networking section(s)

A Business Lesson Learned from The Office

When I watch reruns of one of my favorite TV shows, “The Office,” I’m typically not seeking any type of knowledge or profound inspiration – mostly just a good laugh. However, my expectations were proved wrong during one particular episode where the newly hired intern, Ryan, was sharing some of his “business school” knowledge with Michael Scott. It caught my attention when he said “it costs ten times more to find a new customer than to keep an existing one.”  I had learned this concept in past business classes; however, I thought it would make an excellent topic for a blog post. We may not be working for the Michael Scott Paper Company, but I think the same concept applies to practically any business. Read On

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Zuckerberg Advice for Entrepreneurs

30 Mar 2011 | written by Heather Garbe for the Small Business Tips, Social Networking section(s)

Zuckerberg Advice for Entrepreneurs

Mark Zuckerberg spoke at Brigham Young University in Provo on the 25th of March, sitting down for the first official interview he has had on a school campus in front of an audience of 10,000+.

Never graduating from a formal university himself, his advice on company management and choosing a career path is based on life experience and successful entrepreneurship. The words of wisdom I took away from his interview with US Senator Orrin Hatch all funneled into two basic principles: advice for creating a successful company, and the second is a necessary characteristic to become a happy and successful employee. Read On

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Peter Shankman Invites Small Business to JUMP into Social Media

13 Jan 2011 | written by Janet Thaeler for the Events, Small Business Tips, Social Networking section(s)

Peter Shankman Invites Small Business to JUMP into Social Media

OrangeSoda recently invited skydiver, adventurist, and entrepreneur Peter Shankman to talk about social media.

Peter is best known for founding HelpAReporter.com (or HARO), a site where  journalists and bloggers put up queries describing what they’re writing about. If you answer and it’s a fit, you could be interviewed and mentioned in their story. It’s a great way to get free publicity for your business.

Over 200 small business owners came to hear Peter (here’s a blog post with video clips). He’s really funny!

This video introduced Peter Shankman and the idea that with social media, the best way to learn is by immersion — just jump in. Read On

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Politics have hit social media

1 Nov 2010 | written by Dan Garfield for the Social Networking section(s)

PoliticalInfoGraphic

We keep acting surprised when the internet and social media changes society. We have some surprising stats about politics in this infographic but this is only an off election. Imagine what 2012 is going to look like.

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The Marketing Economics of Halloween Attractions

20 Oct 2010 | written by Dan Garfield for the Infographics, local internet marketing, Social Networking section(s)

The Marketing Economics of Halloween Attractions

With Halloween coming up, we were wondering how haunted houses, haunted forests, haunted corn mazes, and haunted laundromats did business, marketed their hauntings, and made money.

You’d figure that, in 2010, the number one marketing tool for these guys would be social media and the Internet but alas, it’s still the radio. Here’s some quick ideas of what haunt peddlers could do to take advantage of social media.

Take frightened pictures of your guests

Take patrons’ pictures when they’re screaming because that headless-zombie-Jason-look-alike-with-the-limp-and-baby-arms just jumped out and everyone screamed like they were at a Justin Bieber concert. But then give these pictures out for free. If it were me, I would have a kiosk setup outside where guests could claim their pictures by posting them straight to Facebook.

Use the power of video and scary pranks

In a brilliant move, a movie recently used Chatroulette to scare people by with a cute girl that goes all crazy demon possessed.  Haunt peddlers should rinse and repeat, record the reactions, and shared the love. Showing people that you can scare through the Internet will convince them that you can scare in person.

Use your theme to the Nth degree

If your haunted attraction has a theme like The Ring, tease it up by releasing your own 7-days till death video before the opening. Try to extend whatever themes you’re working with. For another example, across the street from the office I’m sitting in is a “Haunted Forest.” Why not go and haunt a popular forest spot to promote what you’re doing? Go hang Blair Witch symbols in the park everyone frequents and set up some clues that point back to what you’re doing. Then tease it up with videos, cryptic tweets, or whatever.

Okay, those are all the ones I could think of off the top of my head. Submit your ideas below or just checkout our infographic!

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Most of Us Hate It, Change That Is

19 Oct 2010 | written by Clint Eagar for the Social Networking section(s)

Most of Us Hate It, Change That Is

Recently, Facebook anounced some changes to groups and other elements of their site. Twitter recently introduced a radical new version of their interface; Digg did the same. Most of of us hate the change. Why? Read On

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