When I watch reruns of one of my favorite TV shows, “The Office,” I’m typically not seeking any type of knowledge or profound inspiration – mostly just a good laugh. However, my expectations were proved wrong during one particular episode where the newly hired intern, Ryan, was sharing some of his “business school” knowledge with Michael Scott. It caught my attention when he said “it costs ten times more to find a new customer than to keep an existing one.” I had learned this concept in past business classes; however, I thought it would make an excellent topic for a blog post. We may not be working for the Michael Scott Paper Company, but I think the same concept applies to practically any business. Read On
Category Archives: Social Networking
Mark Zuckerberg spoke at Brigham Young University in Provo on the 25th of March, sitting down for the first official interview he has had on a school campus in front of an audience of 10,000+.
Never graduating from a formal university himself, his advice on company management and choosing a career path is based on life experience and successful entrepreneurship. The words of wisdom I took away from his interview with US Senator Orrin Hatch all funneled into two basic principles: advice for creating a successful company, and the second is a necessary characteristic to become a happy and successful employee. Read On
OrangeSoda recently invited skydiver, adventurist, and entrepreneur Peter Shankman to talk about social media.
Peter is best known for founding HelpAReporter.com (or HARO), a site where journalists and bloggers put up queries describing what they’re writing about. If you answer and it’s a fit, you could be interviewed and mentioned in their story. It’s a great way to get free publicity for your business.
Over 200 small business owners came to hear Peter (here’s a blog post with video clips). He’s really funny!
This video introduced Peter Shankman and the idea that with social media, the best way to learn is by immersion — just jump in. Read On
We keep acting surprised when the internet and social media changes society. We have some surprising stats about politics in this infographic but this is only an off election. Imagine what 2012 is going to look like.
With Halloween coming up, we were wondering how haunted houses, haunted forests, haunted corn mazes, and haunted laundromats did business, marketed their hauntings, and made money.
You’d figure that, in 2010, the number one marketing tool for these guys would be social media and the Internet but alas, it’s still the radio. Here’s some quick ideas of what haunt peddlers could do to take advantage of social media.
Take frightened pictures of your guests
Take patrons’ pictures when they’re screaming because that headless-zombie-Jason-look-alike-with-the-limp-and-baby-arms just jumped out and everyone screamed like they were at a Justin Bieber concert. But then give these pictures out for free. If it were me, I would have a kiosk setup outside where guests could claim their pictures by posting them straight to Facebook.
Use the power of video and scary pranks
In a brilliant move, a movie recently used Chatroulette to scare people by with a cute girl that goes all crazy demon possessed. Haunt peddlers should rinse and repeat, record the reactions, and shared the love. Showing people that you can scare through the Internet will convince them that you can scare in person.
Use your theme to the Nth degree
If your haunted attraction has a theme like The Ring, tease it up by releasing your own 7-days till death video before the opening. Try to extend whatever themes you’re working with. For another example, across the street from the office I’m sitting in is a “Haunted Forest.” Why not go and haunt a popular forest spot to promote what you’re doing? Go hang Blair Witch symbols in the park everyone frequents and set up some clues that point back to what you’re doing. Then tease it up with videos, cryptic tweets, or whatever.
Okay, those are all the ones I could think of off the top of my head. Submit your ideas below or just checkout our infographic!
Location based social media has seen a sharp increase in popularity the past 1.5 years with the availability of the smart phones such as the iPhone and Android. Using the built in GPS chip to locate your position you can “check in” at your favorite locations. Companies like Foursquare and Gowalla have dominated this space in the past (the past being measured in months). Each check in earns the user points and there is a leader board among your friends for some fun competition. Also, businesses have really jumped on bard offering discounts or prizes for check-ins or being the most frequent visitor to their store. Read On
We’re doing a free showing of “The Social Network” tomorrow to celebrate all things web/social media and we’re inviting everyone. We have 150 seats just for whoever is crazy enough to show up on the spot. First come first serve. Here are the deets:
What: 150 seats to see “The Social Network”
Where: Jordan Commons - 9400 S. State Street, Sandy, UT
PS. If you already received a personal invite and RSVP’d your seat is saved and not counted among the other 150 seats we’re giving away.
We work so diligently gaining our social media following it’s hard not to wince when someone unfollows or unfriends us. Of course it’s not personal. We also make similar decisions about the niche we follow. Think about it for a moment, why do you unfollow? Irrelevant posts? Boring? Too much self-promotion?
Now turn the tables and study your own posts. When people follow just to check you out and see if you’re worth the time and space you take up, it’s up to you to make yourself worth it to them.
As an internet marketer, I hear a lot of talk about reputation management. I was recently impressed by a great success story. It wasn’t really done to manage reputation, but to live up to one of the companies values statements: “Caring about our communities & our environment.” For most companies, I think a value statement like this is just lip service, so it was very refreshing to see a company actually living it. Like Cervantes said, “the proof of the pudding is in the eating.” Read On