When it comes to tweeting, most businesses do it wrong. The truth is, it takes a little bit of time to get used to the Twitter climate. There’s nothing quite like it. So, here are some tips for composing your 140-character lines of prose.
Category Archives: Social Networking
What is Foursquare?
Foursquare is a free phone app that uses your GPS location to recommend businesses in your area, based on your check-in history and the check-in history of your friends. You can check into a business, see what others have said about places, and sometimes unlock promotions or specials.
By now lots of businesses know they should be on Facebook. You know the drill: create a fan page, fill out your info, throw up a picture. Now what? Businesses that understand how to write status updates and engage with fans will retain their fans better and add new fans everyday. Businesses that unintentionally write boring, annoying, or sales-y statuses will quickly be ignored or dropped. Fans don’t want to hear noise. They must be convinced to keep a business in their good graces.
At OrangeSoda, we’ve spent plenty of time learning, teaching, using, and breathing social media. Since social media users change all the time, we’ve done some research to see how people currently use different social networks. Today we’re happy to share our findings with you. Enjoy.
Facebook has made Timeline mandatory for brand pages, and some businesses are still struggling to effectively use it to their advantage. Almost every day, I come across Facebook pages that are missing small but important pieces of their Facebook Timeline. Whether it’s your cover photo, company description, company milestones, or a product launch, every bit of information that you add to your company’s page will greatly help potential customers see your brand’s story. Read On
With the Facebook IPO this week, everyone’s buzzing about the social network. Some who bought Facebook stock have confidence that the business will find a stable way to monetize itself in the future. Others have less confidence, even to the extent of filing a class action lawsuit, claiming that Facebook provided false information regarding their self-evaluation. As of now, there are definitely problems with how Facebook measures its own value (regardless of whether they did it on purpose or not). Facebook makes money through its ads, and though Facebook ads may be useful for businesses when utilized properly, the way businesses can best utilize Facebook is through a professional and eye-catching Facebook page that encourages likes and fans.
There’s a reason why many Facebook ads don’t see results. When businesses use Facebook ads, there’s a right and wrong way to do it. Read On
Pinterest (pronounced “PIN-terest”) is a sensation that every small business should know about. The hot new social network is not based on who you know like most. Instead, you connect based on shared interests.
Think of a cork board that has notes, products you want to buy, or inspiration. This is the online version. People post pictures or video of things they love (called pins). Other people can follow them and add them to virtual pinboards (pinning).
The genius of Pinterest is that you can click on a pin and follow it to the source – including your web site or blog post.
Pinterest is one of the fastest growing web sites in the world with over 7 million visits a month. According to research Pinterest is sending more traffic than Facebook, YouTube and LinkedIn combined.
The majority of people on Pinterest are women between the ages of 25 and 44. These are the perfect demographic to reach. Women tend to be “social extroverts” who like to talk about brands online. Together they represent incredible buying power (many are moms who make buying decision for their families). They have special enthusiasm for arts, recipes and crafts.
Pinterest is simple to figure out and can get you from the home page. It’s addicting. Because of this Pinterest is reaching a new demographic of people who may not spend much time on social networking web sites. Even your mom who can’t figure out how to use Facebook is on Pinterest.
Unlike a lot of social networks, Pinterest doesn’t require a lot of extra time or the upkeep of say, your Facebook page. Read On
In a previous post, I talked about how social media can be a very effective tool for improving customer service as it allows for direct customer engagement. While this aspect social media is usually very beneficial for most businesses, it can also turn ugly when it’s not handled correctly. Social media gives people to ability to become broadcasters of information to the rest of society at literally the click of a button. Lately, people have been discovering that social media is one of the most effective ways to capture the attention of businesses whose traditional channels of customer service have proved unsuccessful. These companies really get the point when this information starts to go viral. Ironically, both of my examples have to do with airline companies, but the same principle applies to businesses in all industries. Read On
Link building is a hot topic in the SEO world. While there are thousands of factors that go into the ranking equation for each site, having high-quality links to your site is always a benefit. Not only do high-quality links help in the ranking equation, but they are also beneficial in drawing visitors to your site outside of search engine results pages. If you have the time and want to put forth the effort to do some link building for your site, guest posting on various blogs can be a great way to build quality links. SEOMoz posted some great tips for blogger outreach a while ago. However, in order to get those quality links, you need to have quality content, too. Here are a few tips to make sure you’re creating quality content for your link building strategy: Read On
Social media matters. Sure, some may see it as a fad, but it has been proven time and time again to bring real results to businesses that use it correctly. Not only does social media influence SEO, but it also has a significant impact on your branding, marketing, and PR efforts as well. For those of you who haven’t pushed your business into the social media yet, or for those of you who have, but still can’t quite grasp it, consider these tips. Read On