We keep acting surprised when the internet and social media changes society. We have some surprising stats about politics in this infographic but this is only an off election. Imagine what 2012 is going to look like.
Category Archives: Social Networking
With Halloween coming up, we were wondering how haunted houses, haunted forests, haunted corn mazes, and haunted laundromats did business, marketed their hauntings, and made money.
You’d figure that, in 2010, the number one marketing tool for these guys would be social media and the Internet but alas, it’s still the radio. Here’s some quick ideas of what haunt peddlers could do to take advantage of social media.
Take frightened pictures of your guests
Take patrons’ pictures when they’re screaming because that headless-zombie-Jason-look-alike-with-the-limp-and-baby-arms just jumped out and everyone screamed like they were at a Justin Bieber concert. But then give these pictures out for free. If it were me, I would have a kiosk setup outside where guests could claim their pictures by posting them straight to Facebook.
Use the power of video and scary pranks
In a brilliant move, a movie recently used Chatroulette to scare people by with a cute girl that goes all crazy demon possessed. Haunt peddlers should rinse and repeat, record the reactions, and shared the love. Showing people that you can scare through the Internet will convince them that you can scare in person.
Use your theme to the Nth degree
If your haunted attraction has a theme like The Ring, tease it up by releasing your own 7-days till death video before the opening. Try to extend whatever themes you’re working with. For another example, across the street from the office I’m sitting in is a “Haunted Forest.” Why not go and haunt a popular forest spot to promote what you’re doing? Go hang Blair Witch symbols in the park everyone frequents and set up some clues that point back to what you’re doing. Then tease it up with videos, cryptic tweets, or whatever.
Okay, those are all the ones I could think of off the top of my head. Submit your ideas below or just checkout our infographic!
Location based social media has seen a sharp increase in popularity the past 1.5 years with the availability of the smart phones such as the iPhone and Android. Using the built in GPS chip to locate your position you can “check in” at your favorite locations. Companies like Foursquare and Gowalla have dominated this space in the past (the past being measured in months). Each check in earns the user points and there is a leader board among your friends for some fun competition. Also, businesses have really jumped on bard offering discounts or prizes for check-ins or being the most frequent visitor to their store. Read On
We’re doing a free showing of “The Social Network” tomorrow to celebrate all things web/social media and we’re inviting everyone. We have 150 seats just for whoever is crazy enough to show up on the spot. First come first serve. Here are the deets:
What: 150 seats to see “The Social Network”
Where: Jordan Commons - 9400 S. State Street, Sandy, UT
PS. If you already received a personal invite and RSVP’d your seat is saved and not counted among the other 150 seats we’re giving away.
We work so diligently gaining our social media following it’s hard not to wince when someone unfollows or unfriends us. Of course it’s not personal. We also make similar decisions about the niche we follow. Think about it for a moment, why do you unfollow? Irrelevant posts? Boring? Too much self-promotion?
Now turn the tables and study your own posts. When people follow just to check you out and see if you’re worth the time and space you take up, it’s up to you to make yourself worth it to them.
As an internet marketer, I hear a lot of talk about reputation management. I was recently impressed by a great success story. It wasn’t really done to manage reputation, but to live up to one of the companies values statements: “Caring about our communities & our environment.” For most companies, I think a value statement like this is just lip service, so it was very refreshing to see a company actually living it. Like Cervantes said, “the proof of the pudding is in the eating.” Read On
When you do a quick Google search of “dentists and social media” there are pages of links, but few helpful examples about how individuals in this profession can take advantage of online tools. Perhaps one of the quirkiest results is David After Dentist (DAD), which features a full-blown site dedicated to the famous boy whose dad caught his post-surgery loopy behaviour on camera and shared it online to millions of chuckling viewers.
Although the DAD destination isn’t an example of the state of the dental community online, there are a few things its creators have done right to leverage the power of social media. From a dedicated blog to a Twitter feed to YouTube videos to t-shirt sales, the site is a good model of how to weave together multiple web tools to build an audience. Read On
In a series of conversations with small business owners in Los Angeles, I’ve been told repeatedly that, because business is down, business owners need to find ways to reach new customers. Yet when I explain how social media marketing can help reach targeted customers, I get basically the same response from almost everyone:
“I don’t know who would do it – I’m already so busy every day running the business.”
Or from an employee on commission: “I don’t even have a computer at work – I’d have to do this on my computer at home.”
Now let’s remind ourselves what these business owners and employees on commission first said: Business is down, and they need more customers/clients.
“Power friending is a social media approach built around authenticity. The goal is to build a network of real friends around your brand, developing relationships based on mutual respect and support.” - Power Friending: Demystifying social media to grow your business, Amber Mac
Virtually every business worth its salt is either already leveraging social media or is trying to establish some form of social media strategy. Though some may say Facebook and Twitter are just “an opportunity to practice narcissism in a socially acceptable way,” the fact, according to comScore, is that Facebook now represents 5.5% of all time spent online (up from 2.5% the previous year). Social media is not just a fad, and a sound strategy is important to the success of your business! Read On