Let’s face it. What used to be cool isn’t anymore. Kids no longer crowd around together winning Pogs. You can no longer walk into a store and dish out $100 for acid washed Girbaud jeans. And do you remember cassette tapes? Yeah, neither do I. Trends come and go, and anyone who wants to stay cool lets them vanish.
Category Archives: Social Networking
One of the best ways to promote your website is through Pinterest. In fact, Pinterest is driving more referral traffic than Google Plus, YouTube, and LinkedIn combined. Pinterest is the perfect way to show off your products, share interesting and related content, and a great way to build your brand.
According to Marketing Land, 40% of the top brands are now using Instagram as part of their marketing strategy. Instagram is a great way to personalize your brand through fun visuals, and a great way to receive positive interaction from your followers. You may be using Instagram, but are you doing everything to really maximize its benefits as part of your small business online marketing strategy? Consider these strategies.
When someone says the word aperture, you probably think of some technical photography jargon and a bunch of other camera terms that go way over your head. (I do at least.) That’s probably because the word aperture is usually used in the context of photography. Heck, even doing a Google search to define the word will bring up the following:
- An opening, hole, or gap
- A space through which light passes in an optical or photographic instrument, esp. the variable opening by which light enters a camera
We often use the terms “social” and “SEO” in the realm of online marketing, but recently the terms have also been morphed together as “social SEO” to create a relatively new phenomenon. Social SEO is the concept that activity on your social media platforms plays a huge role in your website’s search rankings. Here are some ideas for how to use social media to your advantage in order to increase your ranking.
It seems there are a million ways to try to get noticed on the internet, and focusing your efforts on reaching the right crowd can be overwhelming. The good news is that those who are thriving on social networks like Twitter and Instagram are following a few simple rules to expand their reach. Gaining fluency in the language of hashtag really isn’t as difficult as it seems as long as you follow a few rules.
What is Foursquare?
Foursquare is a free phone app that uses your GPS location to recommend businesses in your area, based on your check-in history and the check-in history of your friends. You can check into a business, see what others have said about places, and sometimes unlock promotions or specials.
By now lots of businesses know they should be on Facebook. You know the drill: create a fan page, fill out your info, throw up a picture. Now what? Businesses that understand how to write status updates and engage with fans will retain their fans better and add new fans everyday. Businesses that unintentionally write boring, annoying, or sales-y statuses will quickly be ignored or dropped. Fans don’t want to hear noise. They must be convinced to keep a business in their good graces.