It seems the leaders of each prominent social media platform are playing a competitive game of keeping up with the Joneses, and they’re all playing hard. I recently posted about all the cool updates on Google+, and, as it turns out, Facebook is not far behind when it comes to keeping it fresh. Facebook is slowly rolling out some new features that make users’ Facebook experiences even more dynamic. Check out some of the Facebook updates to the new news feed.
Category Archives: Social Networking
With image marketing at the top of the digital marketing game these days, it is important to be aware of exactly what each top image marketing business has to offer. Companies like Twitter and Instagram have been dominating the visual marketing world for a while, but Yahoo! recently made some updates to their mobile Flickr app that certainly gives both Twitter and Instagram a run for their money. Here are just a few things Flickr is doing that will hopefully convince you to include Flickr in your small business Internet marketing strategy.
Let’s face it. What used to be cool isn’t anymore. Kids no longer crowd around together winning Pogs. You can no longer walk into a store and dish out $100 for acid washed Girbaud jeans. And do you remember cassette tapes? Yeah, neither do I. Trends come and go, and anyone who wants to stay cool lets them vanish.
One of the best ways to promote your website is through Pinterest. In fact, Pinterest is driving more referral traffic than Google Plus, YouTube, and LinkedIn combined. Pinterest is the perfect way to show off your products, share interesting and related content, and a great way to build your brand.
According to Marketing Land, 40% of the top brands are now using Instagram as part of their marketing strategy. Instagram is a great way to personalize your brand through fun visuals, and a great way to receive positive interaction from your followers. You may be using Instagram, but are you doing everything to really maximize its benefits as part of your small business online marketing strategy? Consider these strategies.
When someone says the word aperture, you probably think of some technical photography jargon and a bunch of other camera terms that go way over your head. (I do at least.) That’s probably because the word aperture is usually used in the context of photography. Heck, even doing a Google search to define the word will bring up the following:
- An opening, hole, or gap
- A space through which light passes in an optical or photographic instrument, esp. the variable opening by which light enters a camera
We often use the terms “social” and “SEO” in the realm of online marketing, but recently the terms have also been morphed together as “social SEO” to create a relatively new phenomenon. Social SEO is the concept that activity on your social media platforms plays a huge role in your website’s search rankings. Here are some ideas for how to use social media to your advantage in order to increase your ranking.
It seems there are a million ways to try to get noticed on the internet, and focusing your efforts on reaching the right crowd can be overwhelming. The good news is that those who are thriving on social networks like Twitter and Instagram are following a few simple rules to expand their reach. Gaining fluency in the language of hashtag really isn’t as difficult as it seems as long as you follow a few rules.