Category Archives: Social Networking

How to Use Social Engagement to Drive Marketing

6 Nov 2013 | written by Ashley R. Cummings for the Social Networking section(s)


I recently had a casual conversation with my husband about social media marketing. He works at a social media company, and I work at an online marketing company, so we get to discuss the ins and outs of marketing quite often. During our conversation, he made a comment about how most businesses just don’t get it when it comes to social media engagement. He said many businesses think of social media as a place to talk incessantly about their company, and then wonder why they only have a few hundred likes and hardly any engagement. The answer is that most social media users don’t want to read content that touts your company day in and day out; they want content that is about them—content that adds value to their life. As my husband and I conversed more, we talked about a few ways businesses can use social engagement to drive marketing rather than hinder it. Check it out. Read On


How to Respond to Google+ Reviews

11 Oct 2013 | written by Ashley R. Cummings for the Social Networking section(s)

HowToRespond G+

Google+ has made it easier than ever for consumers to find quality information about companies. This is great news for both businesses and consumers. Additionally, people who are interested in what you have to sell, but are on the fence about whether to actually purchase, can read your Google+ reviews to get the extra affirmation that you’re the perfect company for them. While reviews present an awesome opportunity for consumers to tout your products and services, it also gives them an opportunity to rant if they are unhappy. Google+ reviews are a great way for consumers to gather both positive and negative information. The good news is you can respond to your reviewers. When responding to your Google+ reviewers, make sure to follow these rules. Read On


5 Tips to Manage Your Online Reputation

4 Oct 2013 | written by Ashley R. Cummings for the Small Business Tips, Social Networking section(s)


Stop whatever you’re doing right now, and take a moment to Google your company. Did you do it? Good. Hopefully, you got lost reading the good, the bad, and the ugly about your company. Since what people say about you online says more about your company than anything, managing your online reputation is extremely important. Here are a few tips to help you monitor your online reputation. Read On


Getting Involved in the Online Marketing Community

9 Jul 2013 | written by Ashley R. Cummings for the internet marketing, online marketing, Social Networking section(s)


It’s easy to get stuck in an online marketing rut with your marketing team. After suggesting the same idea for the hundredth time, everyone has probably asked, “How can we think outside the box and get killer, new marketing ideas?” One great way to do this is to participate in the online marketing community, but that poses the question, “What is the best online marketing community?” Here are just a few ideas of places you can visit to learn from other bright marketing minds. Read On


Check Out the Latest Pinterest Updates

24 Jun 2013 | written by Ashley R. Cummings for the Social Networking, website promotion section(s)


Pinterest is swarming with Internet users who are looking for fun ideas, inspiration, and new products. Not only is Pinterest offering a bundle of great information, but they continually update their system to make it more user friendly for both businesses and pinners. Here are some of the most recent updates to Pinterest that make it easier to maintain and navigate your profile. Read On


Join a Live Twitter Chat with Yahoo! Small Business

18 Jun 2013 | written by Cari Thompson for the Small Business Tips, Social Networking section(s)


This week is National Small Business Week and we are stoked to celebrate with small businesses around the country. Small businesses are the life-blood of what we do. Without you, the 200+ employees at OrangeSoda and our families would go without. A big thanks goes out to all you awesome and courageous small business owners. Read On


Attention, Hashtag Users!

10 Jun 2013 | written by Ashley R. Cummings for the Social Networking section(s)

Hashtag Rules

Hashtags used to be a hilarious way to say something under your breath on Twitter, but things have gotten a little out of hand. Lately, I’ve come across a lot of different hashtag faux pas, and it’s beginning to make me feel awkward. In an effort to help the world become more refined in their hashtag usage, I thought I’d outline some common misuses of the hashtag that won’t do your social marketing strategy an ounce of good.

Hashtags are not to be used in the following ways (unless you really want to; I’m not the boss of you): Read On


Introducing Facebook Chat Heads

8 May 2013 | written by Ashley R. Cummings for the Social Networking section(s)


If you have any lofty notions of minimizing your social media contacts in order to lead a more Zen life, you may want to stop by Facebook just one more time and re-evaluate your decision. You may be caught off guard by how Facebook is continually improving their game, and find yourself happily buried in your phone once again. The most recent update to Facebook’s mobile software is hip and addicting and improves smart phone chatting. Read On


5 Tips for Maximizing your LinkedIn Profile

17 Apr 2013 | written by Ashley R. Cummings for the Small Business Tips, Social Networking section(s)


LinkedIn is yet another awesome way to easily connect with other professionals. In fact, LinkedIn is the one social network that is solely dedicated to helping you show off your business smarts and grow your career opportunities. If you are looking to keep up with your colleagues, consider the following 5 steps for really getting the most out of your LinkedIn profile. Read On


What’s Up With Klout?

12 Apr 2013 | written by Ashley R. Cummings for the online marketing, Social Networking section(s)


You may have thought the days of passing judgment based on popularity and social influence ended with high school. Boy, were you wrong. With a plethora of social media platforms like Twitter, LinkedIn, Google+, Facebook, YouTube, and more, you can expand your social influence wider than you ever imagined. And Klout is there to put a number on it! As silly as that sounds, Klout is actually a really cool way to determine how much influence you have in the online social world. Here are a few ways Klout determines your social influence score. Read On