Category Archives: Social Networking

Location based social media has seen a sharp increase in popularity the past 1.5 years with the availability of the smart phones such as the iPhone and Android. Using the built in GPS chip to locate your position you can “check in” at your favorite locations. Companies like Foursquare and Gowalla have dominated this space in the past (the past being measured in months). Each check in earns the user points and there is a leader board among your friends for some fun competition. Also, businesses have really jumped on bard offering discounts or prizes for check-ins or being the most frequent visitor to their store. Read On

We’re doing a free showing of “The Social Network” tomorrow to celebrate all things web/social media and we’re inviting everyone. We have 150 seats just for whoever is crazy enough to show up on the spot. First come first serve. Here are the deets:

Details

What: 150 seats to see “The Social Network”

Where: Jordan Commons - 9400 S. State Street, Sandy, UT

Time: 1:40pm

PS. If you already received a personal invite and RSVP’d your seat is saved and not counted among the other 150 seats we’re giving away.

As an internet marketer, I hear a lot of talk about reputation management.  I was recently impressed by a great success story. It wasn’t really done to manage reputation, but to live up to one of the companies values statements: “Caring about our communities & our environment.” For most companies, I think a value statement like this is just lip service, so it was very refreshing to see a company actually living it. Like Cervantes said, “the proof of the pudding is in the eating.” Read On

In a series of conversations with small business owners in Los Angeles, I’ve been told repeatedly that, because business is down, business owners need to find ways to reach new customers. Yet when I explain how social media marketing can help reach targeted customers, I get basically the same response from almost everyone:

“I don’t know who would do it – I’m already so busy every day running the business.”

Or from an employee on commission: “I don’t even have a computer at work – I’d have to do this on my computer at home.”

Now let’s remind ourselves what these business owners and employees on commission first said:  Business is down, and they need more customers/clients.

Read On

Social media is awesome and can do so much for your business, but with so many modes of use that it can provide, how do you prioritize and where do you start? Great questions – let’s start out with listing all 5 modes:

1. Branding/PR
2. Sales channel
3. Promotions
4. Customer interaction
5. Reputation management

This is the fourth of a 5-part series where I’m going to cover all 5 in detail. Today we’ll dive into your customer interaction through social media platforms and how to maximize its use for your business.

Read On

Social media is awesome and can do so much for your business. But with so many modes of use that it can provide, how do you prioritize, and where do you start? Great questions – let’s start out with listing all 5 modes:

1. Branding/PR
2. Sales channel
3. Promotions
4. Customer interaction
5. Reputation management

This is the third of a 5-part series where I’m going to cover all 5 in detail. Today we’ll dive into the promotion mode of your social media platforms and teach you how to take advantage of this mode. Read On