It’s easy to get stuck in an online marketing rut with your marketing team. After suggesting the same idea for the hundredth time, everyone has probably asked, “How can we think outside the box and get killer, new marketing ideas?” One great way to do this is to participate in the online marketing community, but that poses the question, “What is the best online marketing community?” Here are just a few ideas of places you can visit to learn from other bright marketing minds. Read On
Category Archives: Social Networking
Pinterest is swarming with Internet users who are looking for fun ideas, inspiration, and new products. Not only is Pinterest offering a bundle of great information, but they continually update their system to make it more user friendly for both businesses and pinners. Here are some of the most recent updates to Pinterest that make it easier to maintain and navigate your profile. Read On
This week is National Small Business Week and we are stoked to celebrate with small businesses around the country. Small businesses are the life-blood of what we do. Without you, the 200+ employees at OrangeSoda and our families would go without. A big thanks goes out to all you awesome and courageous small business owners. Read On
Hashtags used to be a hilarious way to say something under your breath on Twitter, but things have gotten a little out of hand. Lately, I’ve come across a lot of different hashtag faux pas, and it’s beginning to make me feel awkward. In an effort to help the world become more refined in their hashtag usage, I thought I’d outline some common misuses of the hashtag that won’t do your social marketing strategy an ounce of good.
Hashtags are not to be used in the following ways (unless you really want to; I’m not the boss of you): Read On
If you have any lofty notions of minimizing your social media contacts in order to lead a more Zen life, you may want to stop by Facebook just one more time and re-evaluate your decision. You may be caught off guard by how Facebook is continually improving their game, and find yourself happily buried in your phone once again. The most recent update to Facebook’s mobile software is hip and addicting and improves smart phone chatting. Read On
LinkedIn is yet another awesome way to easily connect with other professionals. In fact, LinkedIn is the one social network that is solely dedicated to helping you show off your business smarts and grow your career opportunities. If you are looking to keep up with your colleagues, consider the following 5 steps for really getting the most out of your LinkedIn profile. Read On
You may have thought the days of passing judgment based on popularity and social influence ended with high school. Boy, were you wrong. With a plethora of social media platforms like Twitter, LinkedIn, Google+, Facebook, YouTube, and more, you can expand your social influence wider than you ever imagined. And Klout is there to put a number on it! As silly as that sounds, Klout is actually a really cool way to determine how much influence you have in the online social world. Here are a few ways Klout determines your social influence score. Read On
Want to be let in on a cool secret about writing for social media outlets? You can forget everything your college English professor taught you about writing. Well, almost everything. You probably don’t want to mix up the classic you’re/your, it’s/its, and they’re/there/their, unless you want tons of comments about how you stink at English. With the exception of always employing proper grammar, go ahead and forget your college writing class, and consider this instead. Read On
Have you ever felt the urge to make a comment on a Facebook post that’s loaded with hashtags about how hashtags don’t actually make sense for Facebook? Well, that urge to educate may be dispelled as Facebook is considering actually adding hashtags to Facebook as a viable search option. Here are a few reasons marketers are getting excited about hashtagging on Facebook. Read On
If you’re not currently using Pinterest as part of your online marketing strategy, now is the perfect time to start. Not only does Pinterest draw loads of traffic from interested consumers, Pinterest just made it a whole lot easier to evaluate traffic. Here are a few reasons Pinetrest Web Analytics will brighten up your life.