Archive for the ‘Social Networking’ Category

When you do a quick Google search of “dentists and social media” there are pages of links, but few helpful examples about how individuals in this profession can take advantage of online tools. Perhaps one of the quirkiest results is David After Dentist (DAD), which features a full-blown site dedicated to the famous boy whose dad caught his post-surgery loopy behaviour on camera and shared it online to millions of chuckling viewers.

Although the DAD destination isn’t an example of the state of the dental community online, there are a few things its creators have done right to leverage the power of social media. From a dedicated blog to a Twitter feed to YouTube videos to t-shirt sales, the site is a good model of how to weave together multiple web tools to build an audience. Read On

“Power friending is a social media approach built around authenticity. The goal is to build a network of real friends around your brand, developing relationships based on mutual respect and support.” - Power Friending: Demystifying social media to grow your business, Amber Mac

Summary

Virtually every business worth its salt is either already leveraging social media or is trying to establish some form of social media strategy. Though some may say Facebook and Twitter are just “an opportunity to practice narcissism in a socially acceptable way,” the fact, according to comScore, is that Facebook now represents 5.5% of all time spent online (up from 2.5% the previous year). Social media is not just a fad, and a sound strategy is important to the success of your business! Read On

Social media is awesome and can do so much for your business, but with so many modes of use that it can provide, how do you prioritize and where do you start? Great questions – let’s start out with listing all five modes:

1. Branding/PR
2. Sales channel
3. Promotions
4. Customer interaction
5. Reputation management

This is the fifth of a five-part series where I’m going to cover all five in detail. Today we’ll dive into the uses of social media for your reputation management campaigns.

Read On

I was watching a mozinar the other day and saw a really cool share drop down on okcupid’s blog. I thought, “That would be an awesome wordpress plugin!” So I got to hustling and wrote the whole thing from scratch. It’s now available here to download! Read On

The recent news of someone compiling 100 million Facebook users data into a single public torrent (a downloadable file) brilliantly illustrates some of the growing pains of social media. So did someone hack Facebook and steal your data? Nope, the profiles were all public.
Read On

Social media is awesome and can do so much for your business, but with so many modes of use that it can provide, how do you prioritize and where do you start? Great questions – let’s start out with listing all 5 modes:

1. Branding/PR
2. Sales channel
3. Promotions
4. Customer interaction
5. Reputation management

This is the second of a 5-part series where I’m going to cover all 5 in detail. Today we’ll dive into your sales channel on your social media platforms and talk about the great and not-so-great strategies out there. Read On

Social media is awesome and can do so much for your business, but with so many modes of use that it can provide, how do you prioritize and where do you start? Great questions – let’s start out with listing all 5 modes:

1. Branding/PR
2. Sales channel
3. Promotions
4. Customer interaction
5. Reputation management

This is the first of a 5-part series where I’m going to cover all 5 in detail. We’re going to start on branding and PR to talk about the different social media platforms that allow solid brand communication.

Read On