Posts Categorized: Social Media Marketing

How to Gain Twitter Followers Like a Celebrity

She may have looked like a former Hot Dog on a Stick employee with her jazzy costume when she performed at the 2015 Super Bowl halftime show, but Katy Perry is doing something right. She has more than 66 million Twitter followers. That’s roughly the populations of the entire states of New York, Texas, and…

Tips and Tricks to Conquer Social Media Management as a Small Business Owner

Do you remember life before smartphones, instantaneous Internet connectivity, and Google? What did you do then when you needed a recommendation for a restaurant, a contractor, a plumber, or a babysitter? You may have looked in the phone book or you may have asked a friend, neighbor, or relative for a recommendation. Ah, word-of-mouth referrals,…

5 Lessons We Learn from a Social Sweepstakes Success Story

“Wouldn’t it be AMAZING if we won that $500 gift basket of goodies from the county store?” “I need to win those sideline tickets to the game.” They’re on Pinterest, on Facebook, on Twitter, and on Instagram. You’re almost guaranteed to see at least one every day somewhere on social media: a giveaway, social contest,…

How to Create an Effective Social Media Campaign

So you’re convinced. Social media is here to stay and you want a piece. But how? Social media isn’t a one-size-fits-all marketing tool. By definition, social media is an online space for people to communicate. More accurately, social media is a way of life. How do you make social media part of your business’s “way…

How to Use Word-of-Mouth Marketing to Promote Your Business

Word of mouth marketing is one of the most powerful sources of marketing out there. This is because we generally trust the word of our family, friends, colleges, and even random voices on the Internet over a paid advertisement. While it may be difficult, as an advertiser, to get people to tell there friends and…

10 Tools to Coordinate Your Online Marketing Efforts

Your marketing strategy should be two-fold: bringing in new traffic and encouraging return customers. The tricky part is you need different tools to focus on new customers and loyal customers. The good news is these tools can overlap and are easy to manage with the help of online marketing experts. To start, ask yourself these…