Category Archives: Social Networking

Why Your Business Should Consider Using YouTube

YouTube

What do Red Bull, PlayStation, and Apple have in common?

The answer may surprise you: they are in the top five most popular consumer brands on YouTube as of October 2013. You may think of YouTube as just some website your kids use to show you funny videos, or if you’re like me, you use it to watch endless clips of Sophia Grace and Rosie from Ellen, but this social media site is proving to be very important for brands trying to establish a reputation.

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How to Use Word-of-Mouth Marketing to Promote Your Business

10 Feb 2014 | written by Megan Palmer for the Advertising, internet marketing, Mobile Web, online marketing, PPC, SEO, Small Business Tips, Social Networking, Uncategorized section(s)

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Keeping up with all of the current trends in online marketing can be tricky. Internet marketing is always changing, and people are often coming up with new strategies and tactics to get noticed. If want to make sure you’re covering all your marketing bases, consider asking yourself these 5 important questions.

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Hashtags Could Change your Life in 2014

3 Feb 2014 | written by Ashley R. Cummings for the internet marketing, Mobile Web, Social Networking section(s)

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If you’re a business owner, the main purpose of using social media platforms like Facebook and Twitter is to get more people to interact with your brand. There are a lot of ways to do that, including posting hilarious content, hosting a giveaway, showcasing a product, and more. But there is one thing you should be doing all the time, and that is using hashtags. Hashtags are a big deal in social search and using them is easy. Here’s a a quick review of some basic rules for using hashtags and why they’re so important.

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Social Media Trends for 2014

SocialMediaTrends

The world of social media marketing is growing rapidly each year. Every social media platform is consistently bringing their A-game to provide both individuals and businesses with creative ways to stay connected with. In order to keep up with social media and make sure you’re really getting the most out of it, it’s important to educate yourself on where you need to be in 2014. Here are some ways you can ramp up your social media strategy in 2014 in order to get the most social media exposure. Read On

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How to Use Google Plus to Increase Your Reach

UsingGooglePlus

I know what you’re thinking! “I’ve just updated my Facebook business profile with some pretty great content. Then I spent some time tweeting, hashtagging, favoriting, and even retweeting. Then I created a board on Pinterest that I know my audience is just going to love. Finally, I wrote an engaging blog post on my company website that my clients are going to eat up. And now you’re telling me I need to post on Google+ too?” Read On

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Internet Marketing is About Buying Attention

BuyingAttention

Do you want to hear something that will blow your mind? The Internet marketing industry, according to TMCNET.com, was worth nearly $31 billion dollars in 2012 and is growing every day. That’s a lot of money going in and out of people’s pockets to do just one simple thing—buy the attention of consumers. While there are a lot of tools you can use to create a successful campaign, like design, content, and analytics, there are a few specific strategies that will help you increase your chances of capturing the attention of your consumers. Read On

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Top 5 Facebook Business Page Tips

13 Nov 2013 | written by Ashley R. Cummings for the Social Networking section(s)

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If I’m being honest, I have to say I visit Facebook probably 25 times a day. While that’s embarrassing to admit (wish I were ghost writing this article), it means great things for the businesses I like. I personally like a bunch of different types of businesses, including businesses that teach me how to write better, businesses that save me time and money as a mom, and businesses that teach me more about social media and online marketing, to name a few. As an avid Facebooker, not only do I spend time liking, reading, and sharing content, but I have also purchased products offered through Facebook. And, I’m not the only one. My social media habits are a good indicator of most people’s social media habits (admit it, you have already looked at Facebook while reading this article). This means building a Facebook business page is a must if you want to capture the attention of Facebookers. Here are a few Facebook tips to help you build, manage, and promote your services. Read On

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How to Use Social Engagement to Drive Marketing

6 Nov 2013 | written by Ashley R. Cummings for the Social Networking section(s)

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I recently had a casual conversation with my husband about social media marketing. He works at a social media company, and I work at an online marketing company, so we get to discuss the ins and outs of marketing quite often. During our conversation, he made a comment about how most businesses just don’t get it when it comes to social media engagement. He said many businesses think of social media as a place to talk incessantly about their company, and then wonder why they only have a few hundred likes and hardly any engagement. The answer is that most social media users don’t want to read content that touts your company day in and day out; they want content that is about them—content that adds value to their life. As my husband and I conversed more, we talked about a few ways businesses can use social engagement to drive marketing rather than hinder it. Check it out. Read On

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How to Respond to Google+ Reviews

11 Oct 2013 | written by Ashley R. Cummings for the Social Networking section(s)

HowToRespond G+

Google+ has made it easier than ever for consumers to find quality information about companies. This is great news for both businesses and consumers. Additionally, people who are interested in what you have to sell, but are on the fence about whether to actually purchase, can read your Google+ reviews to get the extra affirmation that you’re the perfect company for them. While reviews present an awesome opportunity for consumers to tout your products and services, it also gives them an opportunity to rant if they are unhappy. Google+ reviews are a great way for consumers to gather both positive and negative information. The good news is you can respond to your reviewers. When responding to your Google+ reviewers, make sure to follow these rules. Read On

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5 Tips to Manage Your Online Reputation

4 Oct 2013 | written by Ashley R. Cummings for the Small Business Tips, Social Networking section(s)

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Stop whatever you’re doing right now, and take a moment to Google your company. Did you do it? Good. Hopefully, you got lost reading the good, the bad, and the ugly about your company. Since what people say about you online says more about your company than anything, managing your online reputation is extremely important. Here are a few tips to help you monitor your online reputation. Read On

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