Search engine optimization (SEO) is always changing. Ever-changing algorithms nudge business owners into thinking more about marketing as a whole instead of focusing only on a single keyword ranking. Here are a couple quick wins for owning more of the search engine results real estate. Read On
Category Archives: Other
It’s easy to get stuck in an online marketing rut with your marketing team. After suggesting the same idea for the hundredth time, everyone has probably asked, “How can we think outside the box and get killer, new marketing ideas?” One great way to do this is to participate in the online marketing community, but that poses the question, “What is the best online marketing community?” Here are just a few ideas of places you can visit to learn from other bright marketing minds. Read On
Is your online marketing strategy getting old and boring? We all fall victim to sticking to what we know, following a daily routine, or thinking inside the box. The trick is to find ways to spice up online marketing efforts to see better results. Here are 5 crazy online promotion ideas that may help you revive your campaigns. Read On
Pinterest is swarming with Internet users who are looking for fun ideas, inspiration, and new products. Not only is Pinterest offering a bundle of great information, but they continually update their system to make it more user friendly for both businesses and pinners. Here are some of the most recent updates to Pinterest that make it easier to maintain and navigate your profile. Read On
This week is National Small Business Week and we are stoked to celebrate with small businesses around the country. Small businesses are the life-blood of what we do. Without you, the 200+ employees at OrangeSoda and our families would go without. A big thanks goes out to all you awesome and courageous small business owners. Read On
If most of your customers are located near your brick-and-mortar business, then you have probably considered conducting local SEO campaigns. When you have a local business, local SEO is the best way to utilize your internet advertising budget. Whether you run your campaign through an online advertising agency like OrangeSoda or you do your own SEO, there are a few things you must do in order to make the most of your advertising budget. Read On
Writing ad copy that attracts the right customers can be a challenge. Consumers are looking for quick answers and the advertiser with the clearest path to an answer often wins the click. Writing copy that gets clicks involves lots of trial and error, but the good news is that Google offers a way to make delivering quality copy easier. With Google Extensions, you can optimize your ad to include information that attracts customers. Here are some Google Extensions you can add to your ad for free. Read On
Hashtags used to be a hilarious way to say something under your breath on Twitter, but things have gotten a little out of hand. Lately, I’ve come across a lot of different hashtag faux pas, and it’s beginning to make me feel awkward. In an effort to help the world become more refined in their hashtag usage, I thought I’d outline some common misuses of the hashtag that won’t do your social marketing strategy an ounce of good.
Hashtags are not to be used in the following ways (unless you really want to; I’m not the boss of you): Read On
Google recently announced the new Google Maps. This hasn’t been universally rolled out yet, but you can request an invite here. The redesign for the desktop is highly functional (with a good internet connection), cleaner, and smarter. The Google team has designed it to have the same ‘cards’ feel as the Google Now app. Essentially, it looks nice! I’ll review some of the best, new features, but it’s hard to know where to start! Read On
Google made an announcement last week that positively affects any thriving business. They announced that they are now accepting requests to move your business reviews from one listing to another.
If you are part of a growing company, chances are you experience a lot of change. For example, your company may experience a change in name, ownership, physical location, or your services may even be acquired by another business. Read On