Category Archives: Other

Search the New Google Maps

3 Jun 2013 | written by Kyler Dalton for the Google News section(s)

New Google Maps 'work to lax'

Google recently announced the new Google Maps. This hasn’t been universally rolled out yet, but you can request an invite here. The redesign for the desktop is highly functional (with a good internet connection), cleaner, and smarter. The Google team has designed it to have the same ‘cards’ feel as the Google Now app. Essentially, it looks nice! I’ll review some of the best, new features, but it’s hard to know where to start! Read On

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Google Places Review Update

31 May 2013 | written by Ashley R. Cummings for the Google News section(s)

GoogleMapsReview

Google made an announcement last week that positively affects any thriving business. They announced that they are now accepting requests to move your business reviews from one listing to another.

If you are part of a growing company, chances are you experience a lot of change. For example, your company may experience a change in name, ownership, physical location, or your services may even be acquired by another business. Read On

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Why Link Building is so Important

28 May 2013 | written by Ashley R. Cummings for the web site marketing strategies, website promotion section(s)

ImportanceLinkBuilding

While onsite optimization plays a huge role in the success of your SEO campaign, it’s equally as important to promote your site on websites across the Internet. One great way to do this is to encourage quality links to your website. Here are just a few ways quality links will benefit you. Read On

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Google Launches Penguin 2.0

23 May 2013 | written by Eli Adams for the Google News, SEO section(s)

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What is Penguin?

Penguin 1.0 was launched in early 2012 as part of Google’s efforts to eliminate ranking sites that use methods of web spam and over-optimization. It also aimed to penalize sites with poor user experiences.

Essentially, Penguin’s purpose is to clean up the Internet, which is great for us and our clients as it eliminates the need to compete with black-hat sites for rankings.

Read On

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The Importance of Positive Reviews for Local SEO

22 May 2013 | written by Ashley R. Cummings for the Local Maps, online marketing, Reviews section(s)

PositiveReviews

As a professional blogger, online marketing guru, and avid online shopper, you can count on me nearly 100% of the time to write online reviews. If I have an excellent experience with a company, I will write a stellar review and share it with my online community. Similarly, if I have a negative experience, I will write a review explaining all of the reasons why no one in their right mind should conduct business with that company. Additionally, reading online reviews is one of the top ways I gather information before buying a product or service. Fortunately, Google agrees with me on the importance of reviews. Read On

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How do Search Engines Make Money, Anyway?

20 May 2013 | written by Ashley R. Cummings for the Google News, online marketing section(s)

SearchEngMakeMoney

In an economy where we are used to paying for goods and services, it seems a bit confusing that a free service like a search engine actually makes money. While most online marketers with an online advertising budget know the answer to that question, a recent survey by Harris Interactive indicates that a large amount of Americans don’t understand how Google and Facebook bring in the green. Read On

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The Skinny on Advance Google Search

17 May 2013 | written by Ashley R. Cummings for the Google News, internet marketing section(s)

TheSkinny

Did you know there are all sorts of search tools to help you return more specific Google search results? We often get so used to relying on Google’s basic search to find information that we forget Google has implemented a wide range of advance search options. These advance search options help us easily find exactly what we need when we need it. Check out the following ways to better refine search results using Google’s Advance Search page. Read On

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Welcome to “The Customer Journey to Online Purchase”

10 May 2013 | written by Ashley R. Cummings for the Google News, online marketing section(s)

OnlinePurchase

Last week, Google launched an awesome new analytics tool. Based on pulling data from 36,000 of Google’s largest advertisers, Google is now able to provide quality insights about the buying patterns of consumers in your target industry. Read On

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Introducing Facebook Chat Heads

8 May 2013 | written by Ashley R. Cummings for the Social Networking section(s)

ChatHeads

If you have any lofty notions of minimizing your social media contacts in order to lead a more Zen life, you may want to stop by Facebook just one more time and re-evaluate your decision. You may be caught off guard by how Facebook is continually improving their game, and find yourself happily buried in your phone once again. The most recent update to Facebook’s mobile software is hip and addicting and improves smart phone chatting. Read On

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The Basics of Local Optimization

LocaOptimization

Local optimization is one of the best ways to bring customers into your business. Optimizing for local search, like Google MAPS, is the perfect way to find customers in your area. Like any internet optimization technique, there are a series of important strategies to follow in order to see the best results possible. If you consult with an SEO professional, here are the most common suggestions they make: Read On

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