While onsite optimization plays a huge role in the success of your SEO campaign, it’s equally as important to promote your site on websites across the Internet. One great way to do this is to encourage quality links to your website. Here are just a few ways quality links will benefit you. Read On
Category Archives: Other
What is Penguin?
Penguin 1.0 was launched in early 2012 as part of Google’s efforts to eliminate ranking sites that use methods of web spam and over-optimization. It also aimed to penalize sites with poor user experiences.
Essentially, Penguin’s purpose is to clean up the Internet, which is great for us and our clients as it eliminates the need to compete with black-hat sites for rankings.
As a professional blogger, online marketing guru, and avid online shopper, you can count on me nearly 100% of the time to write online reviews. If I have an excellent experience with a company, I will write a stellar review and share it with my online community. Similarly, if I have a negative experience, I will write a review explaining all of the reasons why no one in their right mind should conduct business with that company. Additionally, reading online reviews is one of the top ways I gather information before buying a product or service. Fortunately, Google agrees with me on the importance of reviews. Read On
In an economy where we are used to paying for goods and services, it seems a bit confusing that a free service like a search engine actually makes money. While most online marketers with an online advertising budget know the answer to that question, a recent survey by Harris Interactive indicates that a large amount of Americans don’t understand how Google and Facebook bring in the green. Read On
Did you know there are all sorts of search tools to help you return more specific Google search results? We often get so used to relying on Google’s basic search to find information that we forget Google has implemented a wide range of advance search options. These advance search options help us easily find exactly what we need when we need it. Check out the following ways to better refine search results using Google’s Advance Search page. Read On
If you have any lofty notions of minimizing your social media contacts in order to lead a more Zen life, you may want to stop by Facebook just one more time and re-evaluate your decision. You may be caught off guard by how Facebook is continually improving their game, and find yourself happily buried in your phone once again. The most recent update to Facebook’s mobile software is hip and addicting and improves smart phone chatting. Read On
Local optimization is one of the best ways to bring customers into your business. Optimizing for local search, like Google MAPS, is the perfect way to find customers in your area. Like any internet optimization technique, there are a series of important strategies to follow in order to see the best results possible. If you consult with an SEO professional, here are the most common suggestions they make: Read On
LinkedIn is yet another awesome way to easily connect with other professionals. In fact, LinkedIn is the one social network that is solely dedicated to helping you show off your business smarts and grow your career opportunities. If you are looking to keep up with your colleagues, consider the following 5 steps for really getting the most out of your LinkedIn profile. Read On
You may have thought the days of passing judgment based on popularity and social influence ended with high school. Boy, were you wrong. With a plethora of social media platforms like Twitter, LinkedIn, Google+, Facebook, YouTube, and more, you can expand your social influence wider than you ever imagined. And Klout is there to put a number on it! As silly as that sounds, Klout is actually a really cool way to determine how much influence you have in the online social world. Here are a few ways Klout determines your social influence score. Read On