Category Archives: Other

OrangeSoda Launches the SodaCannes Awards

18 Sep 2013 | written by Cari Thompson for the Events, OrangeSoda News section(s)

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The time has come! OrangeSoda has launched the inaugural SodaCannes Awards. SodaCannes gives you the power to recognize the best advertising, public relations, media relations, and social media agencies across the country. To get in on the action, all you have to do is “like” OrangeSoda on Facebook, and start voting. Read On

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The Secret to Using QR Codes Effectively

13 Sep 2013 | written by Ashley R. Cummings for the online marketing, web site marketing strategies section(s)

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It’s definitely difficult to decide where and how to best spend your precious advertising budget. You may find yourself asking what portion of your budget should go to online marketing vs. how much should be invested in traditional print marketing. What if I were to tell you there was a seemingly magical way to combine both types of advertising in order to maximize your advertising budget? That’s right! Including QR codes on print materials is the perfect way to combine offline advertising with online marketing. Read On

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SEO and Google Business Photos

15 Jul 2013 | written by Kyler Dalton for the local internet marketing, Local Maps, online marketing section(s)

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Search engine optimization (SEO) is always changing. Ever-changing algorithms nudge business owners into thinking more about marketing as a whole instead of focusing only on a single keyword ranking. Here are a couple quick wins for owning more of the search engine results real estate. Read On

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Getting Involved in the Online Marketing Community

9 Jul 2013 | written by Ashley R. Cummings for the internet marketing, online marketing, Social Networking section(s)

Getting-Involved

It’s easy to get stuck in an online marketing rut with your marketing team. After suggesting the same idea for the hundredth time, everyone has probably asked, “How can we think outside the box and get killer, new marketing ideas?” One great way to do this is to participate in the online marketing community, but that poses the question, “What is the best online marketing community?” Here are just a few ideas of places you can visit to learn from other bright marketing minds. Read On

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Fun Online Promotion Ideas

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Is your online marketing strategy getting old and boring? We all fall victim to sticking to what we know, following a daily routine, or thinking inside the box. The trick is to find ways to spice up online marketing efforts to see better results. Here are 5 crazy online promotion ideas that may help you revive your campaigns. Read On

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Check Out the Latest Pinterest Updates

24 Jun 2013 | written by Ashley R. Cummings for the Social Networking, website promotion section(s)

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Pinterest is swarming with Internet users who are looking for fun ideas, inspiration, and new products. Not only is Pinterest offering a bundle of great information, but they continually update their system to make it more user friendly for both businesses and pinners. Here are some of the most recent updates to Pinterest that make it easier to maintain and navigate your profile. Read On

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Join a Live Twitter Chat with Yahoo! Small Business

18 Jun 2013 | written by Cari Thompson for the Small Business Tips, Social Networking section(s)

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This week is National Small Business Week and we are stoked to celebrate with small businesses around the country. Small businesses are the life-blood of what we do. Without you, the 200+ employees at OrangeSoda and our families would go without. A big thanks goes out to all you awesome and courageous small business owners. Read On

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What You Must Know for Local SEO

14 Jun 2013 | written by Ashley R. Cummings for the local internet marketing, Local Maps, SEO section(s)

LocalSEO

If most of your customers are located near your brick-and-mortar business, then you have probably considered conducting local SEO campaigns. When you have a local business, local SEO is the best way to utilize your internet advertising budget. Whether you run your campaign through an online advertising agency like OrangeSoda or you do your own SEO, there are a few things you must do in order to make the most of your advertising budget. Read On

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Spice up your Google PPC Ad with Google Extensions

12 Jun 2013 | written by Ashley R. Cummings for the Google News, PPC section(s)

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Writing ad copy that attracts the right customers can be a challenge. Consumers are looking for quick answers and the advertiser with the clearest path to an answer often wins the click. Writing copy that gets clicks involves lots of trial and error, but the good news is that Google offers a way to make delivering quality copy easier. With Google Extensions, you can optimize your ad to include information that attracts customers. Here are some Google Extensions you can add to your ad for free. Read On

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Attention, Hashtag Users!

10 Jun 2013 | written by Ashley R. Cummings for the Social Networking section(s)

Hashtag Rules

Hashtags used to be a hilarious way to say something under your breath on Twitter, but things have gotten a little out of hand. Lately, I’ve come across a lot of different hashtag faux pas, and it’s beginning to make me feel awkward. In an effort to help the world become more refined in their hashtag usage, I thought I’d outline some common misuses of the hashtag that won’t do your social marketing strategy an ounce of good.

Hashtags are not to be used in the following ways (unless you really want to; I’m not the boss of you): Read On

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