It seems there are a million ways to try to get noticed on the internet, and focusing your efforts on reaching the right crowd can be overwhelming. The good news is that those who are thriving on social networks like Twitter and Instagram are following a few simple rules to expand their reach. Gaining fluency in the language of hashtag really isn’t as difficult as it seems as long as you follow a few rules.
It turns out more and more peeps are turning to Instagram all the time. In August of this year, Instagram even beat out Twitter for mobile users. That’s right. According to comScore, Instagram had about 7.3 million daily mobile viewers, while Twitter had about 6.9 million daily mobile users. What does this mean for businesses? It’s time to consider jumping on the bandwagon.
You may have noticed a recent change on your Facebook feed that makes navigating shared videos much easier. Instead of redirecting to YouTube when you click “play,” Facebook simply expands the video into a small box, allowing you to watch it right on your Facebook wall.
With 2012 coming to a close, I decided to really look at the big picture for internet marketing as a whole. Overall, there have been a lot of great updates, and yet some very scary algorithm changes have provided a clear picture for not only SEO analysts, but people all over the world who love the internet. I wanted to share the details of how things have changed this year.
When it comes to tweeting, most businesses do it wrong. The truth is, it takes a little bit of time to get used to the Twitter climate. There’s nothing quite like it. So, here are some tips for composing your 140-character lines of prose.
Foursquare is a free phone app that uses your GPS location to recommend businesses in your area, based on your check-in history and the check-in history of your friends. You can check into a business, see what others have said about places, and sometimes unlock promotions or specials.
As the Senior Brand Manager at OrangeSoda, I have the chance to think about all kinds of strange things. For instance, this Halloween we had not one, but two departments choose to go with themes related to the Occupy movement. For PR people this kind of thing is a nightmare. Employees came dressed in “Occupy grunge,” holding signs about the economy and forming drum circles. We also had a team come as “Occupy Sesame Street,” a cuter, though at times slightly more depressing variant. The signs and costumes reminded me of the law firm Steven J. Baum and their 2011 Halloween catastrophe. The law firm is one of the top foreclosure companies in the US and their employees decided to dress as recently evicted home owners. The outrage was so strong that stories quickly appeared in the The New York Times and top blogs. Read On
Since OrangeSoda’s beginnings, we’ve been crazy about Halloween. It’s a chance for coworkers to plan and scheme together, to let the creative juices flow, and to bond over silliness. Every year, Halloween at OrangeSoda gets bigger and better. Every department always competes against one another with decorations and themes and in the afternoon, families come in, take a tour, and trick-or-treat throughout the different departments. For Sodians, Halloween is a deep-rooted tradition and a festivity to look forward to all year long. It’s a big part of our company culture, and one of the many reasons why employees love working at OrangeSoda. Here are some of the highlights of the day:
If you were add up all the time you spend moving your hands from keyboard to mouse, you would have enough for an extra vacation at the end of the year. I’m sure most people don’t think about it, but at the end of the day, replacing a few mouse gestures with ‘keyboard moves’ will save a lot of time and make you the fastest searcher in the office. Read On
We celebrated our sixth birthday by accepting some awards from Mountain West Capital Network. OrangeSoda received an award for fastest growing business in Utah County, and eighth fastest growing business in Utah. Awards were given based on percentage growth in revenue between 2007 and 2011.
