Category Archives: Other

Google’s New Keyword Planner

KeywordPlanner

If you’ve used Google to do keyword research in the past few months, you may have noticed a few changes. In an effort to increase search engine relevancy, Google has eliminated their Keyword Tool and replaced it with the Keyword Planner. Change, at first, can be difficult, but the Keyword Planner can help you both select excellent keywords for ads and build effective ad content—both of which will help your online marketing. Here is what the new Keyword Planner does and how it works. Read On

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How to Use Google Plus to Increase Your Reach

UsingGooglePlus

I know what you’re thinking! “I’ve just updated my Facebook business profile with some pretty great content. Then I spent some time tweeting, hashtagging, favoriting, and even retweeting. Then I created a board on Pinterest that I know my audience is just going to love. Finally, I wrote an engaging blog post on my company website that my clients are going to eat up. And now you’re telling me I need to post on Google+ too?” Read On

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Internet Marketing is About Buying Attention

BuyingAttention

Do you want to hear something that will blow your mind? The Internet marketing industry, according to TMCNET.com, was worth nearly $31 billion dollars in 2012 and is growing every day. That’s a lot of money going in and out of people’s pockets to do just one simple thing—buy the attention of consumers. While there are a lot of tools you can use to create a successful campaign, like design, content, and analytics, there are a few specific strategies that will help you increase your chances of capturing the attention of your consumers. Read On

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How to Sell Products on Google

25 Nov 2013 | written by Ashley R. Cummings for the Google News, Small Business Tips section(s)

SellProductsOnGoogle

It’s pretty amazing how every time you search for a product on Google, Google will not only return a series of relevant organic listings and paid ads, but they will also present you with a list of vendors that offer the exact product you need. For example, I am doing my Christmas shopping early (go me!) and just searched for “BYU hats” for my husband (I hope he doesn’t read this post so as to not spoil the surprise). As soon as I clicked on “search,” I was able to choose from 8 different vendors to buy the perfect hat. If you are a vendor looking to sell your products on Google, all you have to do is follow these easy steps, and you are well on your way to making more money online. Read On

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Sync Online Directories Through LocalSync [Infographic]

15 Nov 2013 | written by Ashley R. Cummings for the Infographics, local internet marketing, Local Maps section(s)

SyncOnline

Wasn’t life so easy and grand when all you would have to do to find a local business was open the phone book and sort through thousands of pages? Today, thankfully, more and more people (like everyone) are turning to the Internet to find local businesses. In fact, I bet if you asked a youngster what a phone book was, they would stare at you blankly, and then return to playing Angry Birds on their smartphone. While the increased use of online directories is great news for the Internet user, it can get a bit complicated for the business owner, especially since there are over 40 top online directories to update and manage. It can take hours to update information on these directories, which is nothing short of a pain in the rear. In walks OrangeSoda to save the day. Read On

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Top 5 Facebook Business Page Tips

13 Nov 2013 | written by Ashley R. Cummings for the Social Networking section(s)

FacebookBusinessTips

If I’m being honest, I have to say I visit Facebook probably 25 times a day. While that’s embarrassing to admit (wish I were ghost writing this article), it means great things for the businesses I like. I personally like a bunch of different types of businesses, including businesses that teach me how to write better, businesses that save me time and money as a mom, and businesses that teach me more about social media and online marketing, to name a few. As an avid Facebooker, not only do I spend time liking, reading, and sharing content, but I have also purchased products offered through Facebook. And, I’m not the only one. My social media habits are a good indicator of most people’s social media habits (admit it, you have already looked at Facebook while reading this article). This means building a Facebook business page is a must if you want to capture the attention of Facebookers. Here are a few Facebook tips to help you build, manage, and promote your services. Read On

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OrangeSoda on KUTV News

12 Nov 2013 | written by Cari Thompson for the OrangeSoda News section(s)

The holidays are upon us, and you know what that means … shopping! Our own Derek Miner, one of OrangeSoda’s co-founder, was featured on Utah’s local news to talk about how important it is for local businesses to have an online presence to bring in holiday shoppers. Check it out!

Derek-on-the-news

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How to Use Social Engagement to Drive Marketing

6 Nov 2013 | written by Ashley R. Cummings for the Social Networking section(s)

UsingSocialEngagements

I recently had a casual conversation with my husband about social media marketing. He works at a social media company, and I work at an online marketing company, so we get to discuss the ins and outs of marketing quite often. During our conversation, he made a comment about how most businesses just don’t get it when it comes to social media engagement. He said many businesses think of social media as a place to talk incessantly about their company, and then wonder why they only have a few hundred likes and hardly any engagement. The answer is that most social media users don’t want to read content that touts your company day in and day out; they want content that is about them—content that adds value to their life. As my husband and I conversed more, we talked about a few ways businesses can use social engagement to drive marketing rather than hinder it. Check it out. Read On

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How to Respond to Google+ Reviews

11 Oct 2013 | written by Ashley R. Cummings for the Social Networking section(s)

HowToRespond G+

Google+ has made it easier than ever for consumers to find quality information about companies. This is great news for both businesses and consumers. Additionally, people who are interested in what you have to sell, but are on the fence about whether to actually purchase, can read your Google+ reviews to get the extra affirmation that you’re the perfect company for them. While reviews present an awesome opportunity for consumers to tout your products and services, it also gives them an opportunity to rant if they are unhappy. Google+ reviews are a great way for consumers to gather both positive and negative information. The good news is you can respond to your reviewers. When responding to your Google+ reviewers, make sure to follow these rules. Read On

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5 Tips to Manage Your Online Reputation

4 Oct 2013 | written by Ashley R. Cummings for the Small Business Tips, Social Networking section(s)

TipsOnlineRep

Stop whatever you’re doing right now, and take a moment to Google your company. Did you do it? Good. Hopefully, you got lost reading the good, the bad, and the ugly about your company. Since what people say about you online says more about your company than anything, managing your online reputation is extremely important. Here are a few tips to help you monitor your online reputation. Read On

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