Category Archives: OrangeSoda News
Are you an internet marketer and love soda? Does a fun job with cool co-workers and all the orangesoda you can drink sound good to you? Well, if you like the first two then you should apply at OrangeSoda! We’re looking for talented internet marketing professionals to join our team.
Apply now or head after the bump for the job description.
It’s always an honor to be honored and Utah Valley Business Magazine has named OrangeSoda as the 3rd fastest growing company in Utah Valley. What’s our secret, you ask? I would like to think that it’s our great customer service, our wonderful product, and our awesome customers, but in reality it’s probably our hamster powered servers. Read more
We’re proud to announce a new partnership with Citysearch to offer solid internet marketing services to more people than ever before. This morning Citysearch announced a new product from small businesses called “CityGrid Complete.” In their press release Citysearch details our partnership (which made the new offering possible), and the strategic investment Citysearch’s parent company – IAC – recently made in OrangeSoda.
Maybe our favorite sentence from the press release:
“To build CityGrid Complete, Citysearch reviewed all SEO solutions providers on the market and selected OrangeSoda because of their expertise in building cost effective search engine marketing solutions designed specifically for small businesses.”
SEMMYS.org hosts annual awards for honoring the best blog posts of the year in search engine marketing. This year, OrangeSoda’s Janet Thaeler wrote an article entitled “Top 10 Ways to Save Your Online Reputation in 2009.” It was nominated in the “reputation management” category. OrangeSoda is honored to share the limelight with other big names in online marketing such as Shoemoney, Vanessa Fox, and Aaron Wall, all of which have also been nominated for the SEMMYS.
Visit the SEMMYs site to check out our nomination and VOTE here: http://www.semmys.org/category/reputation-management/
Thank you to everyone who has nominated us, voted for us, and especially those of you who will be voting for us. If you haven’t voted yet, please take a moment and vote.
Thanks again everyone who made this possible!
We received a letter from Google today letting us know that OrangeSoda has been chosen as a favorite place on Google.
The envelope contains
- A letter from the Google Local Business Team
- A decal to display with a QR code
- A card with instructions on how to update a Google Listing int he Local Business Center
We did a little unboxing to celebrate. Check out the pictures after the bump. Read On
I was in the car last night and heard this feature about SEO.com on the radio show “Speaking on Business” by Fred Ball. I love how Fred takes complex ideas and simplifies them. He did a feature on a tech business named Cymphonix and did a great job at explaining what they do, how they got started, and the value they bring to their customers.
Since SEO.com also provides SEO services like OrangeSoda internet marketing, I thought this piece would be helpful. I can use it to explain to my parents what I do for a living. It can be useful for local businesses who want to understand what an SEO company can do for them.
Tomorrow some of the most respected search engine strategists will be speaking at DomainFest. Lee Gientke, OrangeSoda‘s director of Partner Development will be speaking on a forum about extending domain names you have that you want to sell. Many sites are simply links or ads but using SEO you can build a lot more value on your domains.
Here’s another post about making your domain name search engine friendly.
DomainFest is on Wed. January 28, 2009 in Hollywood, California. This press release has more details.
Also joining Lee:
- Danny Sullivan of Search Engine Land
- Mike Zapolin co-founder of Music.com
- Michael Zacharski VP of Publisher Acquisitions at CPX Interactive
- Jamie MacMillian who is the director of search for LinkShare
- SEO expert Bruce Clay
- Alex Garner who is the director of Publisher Relations at Casale Media.
They will answer questions about how to quickly build traffic on a new web site, how to attract buyers, and best practices for building out a new domain.
I asked Danny and Bruce, two people I respect greatly, for some insights on how to apply SEO principles to web sites.
“As my focus is in increasing the value of a domain through Search Engine rankings, I suggest that small groups of like-themed domains be acquired and built such that they all rank well in search engines. The motivation for a domain acquisition goes up when you own a site that is taking business from their site. Buying a better ranked competitor is a good move for many businesses. Besides, if successful, the profits from the ranked domain is a wonderful way to fund other SEO, and so on and so on.”
“My advice is more from a search marketing perspective. That if domainers are looking to do more than just turn and churn domains, they should ask themselves if they can add value to their domains beyond just putting up automated ads, as so many seem to do. Having a great domain name is a good start to having a good content site, and over time, the search engines tend to reward content sites. It might be that a little effort could produce greater returns, in the long run. But that’s clearly not going to match everyone’s business models or desires.”
Thanks to Bruce and Danny for a quick reply. I hope Lee brings back pictures from the event!
Internet Retailer recently sent a list of their top 10 stories of the year. This is insightful and can give you ideas for creating press releases, blog posts, and other content based on how your business fits or doesn’t fit these trends.
1. Internet Sales a Bright Spot of the Economy
Online sales pick up for retail chains just as their store sales are suffering. Stores like: Gap, Talbots, Circuit City (that went bankrupt this year) and Staples. The internet became a last hope for profitability, especially in retail.
2. M-commerce: E-commerce Becomes More Popular on Mobile Phones
With improved phones that make browsing the web easier, more people shop with their mobile phone. “57% of the entire U.S. population use phones that can browse the Internet. Of U.S. citizens with mobile phones, 25%, or 60.8 million, browse the Internet from their phones, according to JupiterResearch LLC.” And most of them are probably iPhone users who are more likely to have internet access than other mobile devices. Retailers captilizing on this trend by sending alerts are also boosting lagging sales.
3. Manufacturers Got Greater Power to Set Retail Prices, Including Online
People use the web to find the best deals, but that price break is in jeoprody. Manufacturers may deny access to retailers who sell their products for lower prices. In June 2007 U.S. Supreme Court ruled for greater legal protection on manufacturers who set minimum pricing policies. This could help the big guys and hurt the little guys.
4. New Versions of Web Browsers make Price Comparisons Easier
Internet Explorer 8, Mozilla’s Firefox 3, and Google Chrome have added features to help deal hunters find teh best prices. “Among IE8′s new features, for example, are “webslices” that let consumers click to take part of a retail web site—a dynamically changing product page of a favorite pair of pricey shoes, for example—and insert it into their IE8 browser for viewing whenever they happen to be on the web, even if they’re shopping another online shoe store.”
5. Social Network Marketing Grows
This is still the buzz with tutorials and success stories touted. Dell said they made a million using Twitter to communicate with customers. Brands are exploring social networks for their viral and branding power.
6. The Internet Amplifies the Power of Customer Reviews
A postive customer review of a product is better than advertising and found and shared easily online. Reviews aren’t new but retailers are adding them and customers search them to make decisions on what to buy.
7. Amazon Dominates
Amazon.com doubled the 2007 web sales of its nearest competitor. They’re doing mobile marketing, social network marketing, and contiually innovating. This is good news in a sour economy. This headline tells it all: “Q3 net sales up 31% at Amazon to $4.26 billion.”
8. eBay Scrambles to Reverse Falling Profits
eBay reported its first-ever decline in the dollar value of sales in the third quarter and that’s 1% less than last year. Instead of raising seller fees they lowered them to try to compete with Amazon.
9. Tech Vendors Hurting
Retailers outsource tech work. With the economy going south, tech vendors can go under. It can hurt when your main service provider closes shop.
10. Target.com as an Example: Lawsuit Forces Accommodations for Blind Shoppers
Target was sued by the National Federation of the Blind to make their site more accessible two years ago. They had to add the option to listen to content. Their site previously blocked blind shoppers software from reading alt text with images.
Take the example of eBay. You know online businesses can’t rest on past success. Competition is always fearce but as the economy is sinking and with rapid innovation, it’s even more important not to ignor these trends. Do it and you’ll become outdated. In today’s market you could go bankrupt.
How is your business using mobile, social networks, or otherwise changing to meet these trends?