Category Archives: OrangeSoda News

Social Media for Small Businesses Recap

29 Jul 2010 | written by Dan Garfield for the Events, OrangeSoda News section(s)

Jon Sheppard and Brian Seethaler did a great job presenting on Social Media at our event yesterday (Jul 28, 2010). We’ve had a lot of requests to post the video from the event along with the slides that Jon and Brian used.

Watch the Presentations

Read On

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Free Social Media Workshop #Provo

12 Jul 2010 | written by Dan Garfield for the Events, OrangeSoda News section(s)

Free Social Media Workshop #Provo

There is so much going on these days in social media and a lot of local businesses are being left in the dust. That’s why we wanted to put this free workshop on to help teach local entrepreneurs how to reach out to their customers and get more business. Here are the details: Read On

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Google Caffeine Update and Chasing the Algorithm

14 Jun 2010 | written by Bryan Phelps for the Google News, internet marketing, OrangeSoda News, SEO section(s)

Google recently announced a significant change to their search index nicknamed “Caffeine.” The idea of Caffeine was introduced to the world about 10 months ago and there has been no shortage of speculation and concern from the search marketing world since then. Read On

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TechCrunch B-Day Bash Has Begun!

11 Jun 2010 | written by Dan Garfield for the OrangeSoda News section(s)

TechCrunch B-Day Bash Has Begun!

We love a good party and things are really getting underway over here. You can follow along in our video stream after the bump. Better yet, come on down (RSVP)! Read On

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OrangeSoda Featured in Utah Valley Business Q Magazine

10 Jun 2010 | written by Dan Garfield for the OrangeSoda News section(s)

OrangeSoda Featured in Utah Valley Business Q Magazine

We try to always follow our mother’s advice when she told us to believe in ourselves, but it’s always great when others tell us to believe in ourselves, too. Business Q published the results from the “Best of UV Business” survey, and OrangeSoda’s name was all over it. Check out how we did.

1st Best Twitterer
1st Best Startup Venture
2nd Best Website
3rd Best Company to Work For
3rd Best Advertising Slogan

Thanks so much to everyone that voted–we’re so glad to be honored! And if you need another reason to check out Business Q, OrangeSoda has a nice, full-page ad on page 5. Check it out online.

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OrangeSoda Offers SEO to Newspapers

25 May 2010 | written by Janet Thaeler for the local internet marketing, OrangeSoda News, SEO section(s)

OrangeSoda Offers SEO to Newspapers

Local newspapers are now partnering with companies like OrangeSoda to sell SEO services to their advertisers. This was just covered in Search Engine Land by Small Business Marketing Blog author Matt McGee. The word is out – OrangeSoda is partnering with GannettLocal a division of the largest US newspaper publisher Gannett Co. They are serving the Phoenix, Arizona market to offer their clients online marketing services. Read On

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ReachLocal IPO (Final Update)

20 May 2010 | written by Trent Read for the OrangeSoda News section(s)

ReachLocal IPO (Final Update)

Silver Lining

ReachLocal was lucky enough to choose for their opening day of trading a day when the Nasdaq tanked by over 4%. Despite an incredibly tough market and actually opening below their issue price of $13 per share, the stock ultimately closed at $14.98 which is up more than 15%. Good for ReachLocal! That means their advisers at JP Morgan and BAML came up with the right price. If the stock had skyrocketed, then management would feel like they left money on the table by not pricing it higher. Had it closed down or flat then you would question why they didn’t price it a little lower as long as they were going to price below the filing range anyway. As it stands, the stock did exactly what you’d like a stock to do in its first day of trading. Based on my assumptions from my first post, that has them trading just above 1.0x 2010E Revenue (if you assume they grow at their current 50% clip). So despite having to price below their filing range, they raised about $40 million if you assume total fees for the offering in the 7% range.

Read On

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Reach Local IPO (update)

20 May 2010 | written by Trent Read for the OrangeSoda News section(s)

Reach Local IPO (update)

$13 per share? What in the SMB happened?

One might expect OrangeSoda, a competitor, to derive a certain degree of schadenfreude from what has to be an exceedingly disappointing result for both ReachLocal and its investors. However, we are actually really dissappointed that the market had such a tepid reception for a good company in the sector. I did note in my earlier post that timing was questionable. But even though the book of orders for the stock didn’t come in strong, management and investors apparently felt like the benefits outweighed the costs of delaying or pulling the IPO.
Read On

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ReachLocal IPO

19 May 2010 | written by Trent Read for the OrangeSoda News section(s)

ReachLocal IPO

ReachLocal is set to price its long awaited IPO today after market close and begin trading tomorrow. Why it took so long between their initial filing and this week’s IPO is between them and their underwriters. Market conditions were much more favorable for new issuers earlier in the year and many recent IPOs have either traded below their offering price or offered below their filing range. Now after months of waiting and multiple amendments, it will be very interesting to see if they are able to price within their filing range and to see how the stock trades.

Regardless, it is great to see a company in the sector go public and we view this as another major milestone for the Local Online Marketing industry. Other recent milestones include Google’s reported offer of over $500 million for Yelp and the subsequent rejection of that offer and a decent volume of smaller acquisitions and investments by consolidators like Deluxe, AOL, IAC, and YPG/Canpages.
Read On

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PRWeb’s Small Business Marketing Conference Wed. May 12 (Online)

4 May 2010 | written by Janet Thaeler for the OrangeSoda News section(s)

If you want to learn online marketing without leaving your business, check out PRWeb’s newest online conference – Thrive. In this economy and with the changes in the marketplace, you need to make time to learn the latest ways to market your business. This conference will do that.

Below I have linked to one of the speaker’s most recent blog posts or web sites so you can get an idea of their expertise. Check them out industry experts who are speaking:

Here is the complete Thrive conference schedule. We hope you’ll attend May 12, 2010, from 9:30am to 5:00pm EST.

Special Pricing

As a reader of this blog you are eligible for a special reduced price registration of $79 for the entire day-long event (without the discount the cost of registration is $99). To register just go to  Thrive 2010: The Ins and Outs of Online Marketing and enter discount code PRW20 to receive the reduced price.

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