Posts Categorized: Web Design

Website Friction and the SMB

When it comes to their business website, too many small business owners still cling to the false notion of, “If you build it, they will come.” The idea is that having a web presence will get the job done. Put up the site, get the products on there, slap the logo on it and watch…

Conversion Rate Optimization

As 2009 begins to blasts into 2010 I’ve been thinking a lot about how to do more with less, on how to focus on the most important, and on how to let good things not get done and instead focus on the getting the best things done. I hear over and over again, “We need…

Website Monetization Mechanics

Ever wonder if there is a stable, predictable equation for figuring out if your ROI will be worthwhile on your Internet marketing investment? There is! There are lots of variables and assumptions you’ll have to make, but the more data you make these assumptions from, the better your prediction model will be.

The Value of Your Website

As humans we are always looking for the quick win, the magic pill, the painless success. It’s got to be built into our DNA–conserve resources, achieve the most survival with the least expenditure of energy. So it comes as no surprise to me that my SEO clients continually want to take shortcuts with their SEO…

Why SEO and Groceries are Different

Dealing often with client budgets, I have come to realize that buying Internet marketing services is nothing like buying groceries. Buying Groceries When you are buying groceries, you buy the product at the cheapest price possible. There is no differentiation between a box of Hamburger Helper from Smith’s or from Albertson’s, and you’d never go…

Social Networking Sites – How They Can Help your Business

People mistakenly think of social networking as a way to market – to quickly make an impact. They want to be on Facebook, Twitter, blogs, and other sites. They want to try every new technique they read about. The way most people approach social networking sites is like hiring people to hand out business cards…

Online Reputation Mangement – Build Links to Good Content

Sometimes getting a good online reputation is more important than getting a stellar rank. In other words, rather than rankings, you focus on getting search results about your company to be full of good news. Plus you want to bury negative or inflammatory search results. This takes a different approach than we’re used to. Here’s…

Are you Using Google Alerts?

Google Alerts – a free way to track your business online Any business online should know what is being said about their company, brand, and/or CEO online. This information can be valuable to alert you to both negative and positive feedback so that you can promptly respond or recognize it. One way to do this…

Getting Creative with Domain Names

As of yesterday you could purchase a .me domain name. That might be just the start of a lot of domain names opening up for purchase. I recently wrote about a recommendation that ICANN, the organization that regulates domain names, open up new extensions as early as next year. This may or not be a…

ICANN Recommends Expanded Domain Name Extensions

You know how hard it is to find a decent domain name these days? Doesn’t it make you mad when someone is squatting on your favorite .com? It was six years in the making but now all chaos is soon to break out on the Internet. As soon as next year a flood of new…