Ah, ‘tis the season. It’s that wonderful time of the year when people start feeling a little bit more generous and turn their attention toward others just a little bit more than usual. It’s a beautiful time of year. With … Continue reading →
How to Set Up Conversion Tracking
2 Dec 2013
The main point of any type of online marketing is to get your target audience to act or, in ...
I’d like to tell you about my experience with on-site SEO changes. We have had thousands of clients in the past to whom we have recommended keyword changes on their sites. Some implemented their changes right away, and some held off for a while. We monitored the performance of these campaigns and found a massive difference in the keyword rankings at the end of the campaign.
After 6 months, over 85% of the clients who implemented their on-site changes were ranked on the first page. Conversely, very few of the clients who didn’t implement found first-page rankings. This would lead us to believe that on-site factors would be the most important search ranking factor, right?
Should your business website have a blog? Does having a blog help in SEO or getting more sales? What is the relation between SEO and blogging? Well, these are the questions which are often asked by business owners about how a blog can help their business. If you, too, are a business owner searching for answers of similar questions then here are the few SOLID reasons why your corporate website should have a blog.
For many years I’ve found myself fascinated with online videos. As an Internet marketer, that fascination has developed into something of a quest to create a replicable pattern for viral video creation. Creating a successful viral video is, after all, the Holy Grail of online marketing.
One of the greatest viral video success stories is that of the Will It Blend video series. Over the past 3 years, the Will It Blend videos have seen upwards of 250 Million views. One of their most recent videos hit 100,000 views in less than 2 days. Though some may say otherwise, their success was not accidental. Read On
This is a guest post by Roko Nastic. Take a moment and vote in his poll about the best web hosting companies.
The key to increasing conversions for any website is simplicity and personalization. Having a mass of generalized products all vying for attention will drive customers away in a state of confusion. By reducing the amount of possible options and making those options appear that they have been tailored just for that visitor, you will instantly increase your website’s chance of a sale.
A site should look inviting and relevant. The aim of a website should be to appear professional, keep decision-making to a minimum, and efficiently guide a visitor to the product they need with as few distractions as possible.
Internet marketing is a booming industry, with all manner of businesses attempting to get a slice of the pie. In an ever increasingly competitive venue, how can small businesses set themselves apart, and succeed online? The key is to “Add Value”.
But what does that really mean? Not every business can add value in the same way, so how do you know what to do for your business? The keys to online success are actually the same as the keys to offline success: Know Your Competition and Understand Your Customers. Read On
Linkbait – it has a negative connotation when you use the word ‘bait’. The fact is, it is a misnomer. Linkbait is the process of publishing something to the internet that is awesome enough for others to want to link to it. There are types of content that people naturally spread and link to, and although taking the time and research to put this kind of content together is more difficult than a more scalable form of linkbuilding, it is most of the time much more effective.
Whether your intentions are nefarious or not in creating linkbait, the beautiful thing is that you are still adding to the community.
I recently worked on an astonishing client account. For a highly-searched, national keyword, they had the 1st position on every search engine (Awesome problem to have as an SEO, eh?). This was the most relevant keyword to their business, so I started looking for associated keywords – again, first position for every word. I started checking secondary keywords – again, first position.
At this point, what is an SEO company to do? All the low-hanging fruit is picked, and they are doing great for traffic. Where should we start allocating budget?
You have hired a firm to conduct your SEO campaign. The correct keywords were chosen, on-site changes have been made, link building efforts are ongoing, and your website is ranking in the top three positions on the three major search engines (for your respective keywords). You even have the analytics that show a large number of visitors to your website. All is well…except you’re getting little to no business from all of the “success.” What gives? Read On