Posts Categorized: Web Design

What is PageRank Still Being Used For?

So, PageRank is dead, right? Oh no, it’s definitely alive and well. It’s not being used as a factor to determine a page’s ranking anymore, but it’s certainly not ignored. Let me explain. Google would never trash PageRank – it’s what made Google great! Before Google, the other search engines simply relied on what you…

In Choosing an SEO Company, You Are the Boss!

In achieving success in the world of online business, SEO plays a very important role. SEO makes it possible for a website to rank on the top list in the search engine results page. A website at the top of the list will, of course, be visited by more people who are looking for the…

How Your Trust/Authority Affects Your Rankings

In the graph of ranking metrics that SEOmoz puts out, the largest slice of the pie (24%) is called “Trust and Authority of the Host Domain”. This means that just under ¼ of how you rank is determined by your site’s trust and authority. Why would the #1 most important factor in ranking be your…

The Five Modes of Social Media, part 5: Reputation Management

Social media is awesome and can do so much for your business, but with so many modes of use that it can provide, how do you prioritize and where do you start? Great questions – let’s start out with listing all five modes: Branding/PR Sales channel Promotions Customer interaction Reputation management This is the fifth…

Give Your Website More Sex Appeal

Yes, this blog post title was chosen partly because, as they say, “sex sells,” and partly because I had never written the word “sex” in a blog post before. Now that I can check one more item off my blog bucket list, I do want to focus on why you should consider a tweak to…

5 Ways to Write Powerful Headlines for Your Web Copy

As a freelance copywriter, I spend a lot of time obsessing over headlines. Don’t get me wrong, I care about writing great body copy, too, but I’ve always been of the opinion that if you don’t have a powerful headline that sucks readers in, it doesn’t matter how great the rest of your copy is,…

The Five Modes of Social Media, part 2: Sales Channel

Social media is awesome and can do so much for your business, but with so many modes of use that it can provide, how do you prioritize and where do you start? Great questions – let’s start out with listing all 5 modes: Branding/PR Sales channel Promotions Customer interaction Reputation management This is the second…

5 Reasons Case Studies are Crucial to your Marketing Campaign

Case studies are a great way to demonstrate the value and benefits of using your product or services. Well-written case studies convince prospects they need your product or services by demonstrating how a satisfied customer used your solution to produce tangible benefits and ROI. Even though case studies are proven, time and time again, to…

7 Tips for Lowering Your Website’s Bounce Rate

If visitors are leaving as soon as they land on your website, you have a problem. It doesn’t matter how much traffic you’re getting or how many unique visitors are stopping by–a high bounce rate means your site just isn’t working, and your visitors aren’t contributing any long-term value. It also means you’re not getting conversions….

The Incredible Importance of On-site SEO

I’d like to tell you about my experience with on-site SEO changes. We have had thousands of clients in the past to whom we have recommended keyword changes on their sites. Some implemented their changes right away, and some held off for a while. We monitored the performance of these campaigns and found a massive…