Category Archives: web site marketing strategies

5 Ways to Write Powerful Headlines for Your Web Copy

3 Aug 2010 | written by Eric Brantner for the web site marketing strategies section(s)

5 Ways to Write Powerful Headlines for Your Web Copy

As a freelance copywriter, I spend a lot of time obsessing over headlines. Don’t get me wrong, I care about writing great body copy, too, but I’ve always been of the opinion that if you don’t have a powerful headline that sucks readers in, it doesn’t matter how great the rest of your copy is, because no one will read it.

That goes for everything from sales copy on your website to your blog posts. If the headline isn’t clear and enticing, everything else is pointless.  To put it as simply as possible, the goal of your headline is to induce people to start reading the body of your copy.

Read On

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The Five Modes of Social Media, part 2: Sales Channel

26 Jul 2010 | written by AJ Wilcox for the Social Networking, web site marketing strategies section(s)

The Five Modes of Social Media, part 2: Sales Channel
exomark.com

Social media is awesome and can do so much for your business, but with so many modes of use that it can provide, how do you prioritize and where do you start? Great questions – let’s start out with listing all 5 modes:

    1. Branding/PR
    2. Sales channel
    3. Promotions
    4. Customer interaction
    5. Reputation management

      This is the second of a 5-part series where I’m going to cover all 5 in detail. Today we’ll dive into your sales channel on your social media platforms and talk about the great and not-so-great strategies out there. Read On

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      5 Reasons Case Studies are Crucial to your Marketing Campaign

      9 Jul 2010 | written by Grace Kang for the internet marketing, Small Business Tips, web site marketing strategies section(s)

      5 Reasons Case Studies are Crucial to your Marketing Campaign

      Case studies are a great way to demonstrate the value and benefits of using your product or services. Well-written case studies convince prospects they need your product or services by demonstrating how a satisfied customer used your solution to produce tangible benefits and ROI.

      Even though case studies are proven, time and time again, to better convert leads into customers, many businesses today are still missing case studies as a part of their marketing strategy. Some businesses think they are too small, some say they don’t have any case study volunteers, and some simply don’t know how to get started. Whatever the reason may be, if you aren’t using them, you are missing out on a huge opportunity to reach leads and buyers.

      Here are 5 main reasons why case studies should be an integral part of EVERY marketing campaign.

      Read On

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      The Incredible Importance of On-site SEO

      29 Jun 2010 | written by AJ Wilcox for the internet marketing, SEO, web site marketing strategies section(s)

      The Incredible Importance of On-site SEO
      seomoz.org

      I’d like to tell you about my experience with on-site SEO changes. We have had thousands of clients in the past to whom we have recommended keyword changes on their sites. Some implemented their changes right away, and some held off for a while. We monitored the performance of these campaigns and found a massive difference in the keyword rankings at the end of the campaign.

      After 6 months, over 85% of the clients who implemented their on-site changes were ranked on the first page. Conversely, very few of the clients who didn’t implement found first-page rankings. This would lead us to believe that on-site factors would be the most important search ranking factor, right?

      Read On

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      7 Reasons Your Business Needs a Blog

      15 Jun 2010 | written by Roger Rae for the Small Business Tips, web site marketing strategies section(s)

      7 Reasons Your Business Needs a Blog

      Should your business website have a blog? Does having a blog help in SEO or getting more sales? What is the relation between SEO and blogging?   Well, these are the questions which are often asked by business owners about how a blog can help their business. If you, too, are a business owner searching for answers of similar questions then here are the few SOLID reasons why your corporate website should have a blog.

      Read On

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      3 Keys to Successful Viral Video Marketing

      19 May 2010 | written by Sam McRoberts for the web site marketing strategies section(s)

      3 Keys to Successful Viral Video Marketing

      For many years I’ve found myself fascinated with online videos. As an Internet marketer, that fascination has developed into something of a quest to create a replicable pattern for viral video creation. Creating a successful viral video is, after all, the Holy Grail of online marketing.

      One of the greatest viral video success stories is that of the Will It Blend video series. Over the past 3 years, the Will It Blend videos have seen upwards of 250 Million views. One of their most recent videos hit 100,000 views in less than 2 days. Though some may say otherwise, their success was not accidental. Read On

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      Increasing Website Conversions: How Categorization, Personalization, and Choice Limitation Can Increase Sales

      18 May 2010 | written by Roko Nastic for the web site marketing strategies section(s)

      Increasing Website Conversions: How Categorization, Personalization, and Choice Limitation Can Increase Sales

      This is a guest post by Roko Nastic. Take a moment and vote in his poll about the best web hosting companies.

      The key to increasing conversions for any website is simplicity and personalization. Having a mass of generalized products all vying for attention will drive customers away in a state of confusion. By reducing the amount of possible options and making those options appear that they have been tailored just for that visitor, you will instantly increase your website’s chance of a sale.

      A site should look inviting and relevant. The aim of a website should be to appear professional, keep decision-making to a minimum, and efficiently guide a visitor to the product they need with as few distractions as possible.

      Read On

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      Top 10 Ways To Get More Results From What You Already Have

      7 May 2010 | written by James Francis for the web site marketing strategies section(s)

      Top 10 Ways To Get More Results From What You Already Have

      It’s a well known fact that the most effective methods to increase the amount of money you make with your product or affiliate offer include

      1. Getting more traffic to your website, meaning your offer is exposed to more people.
      2. Increasing conversion rates, resulting in an increase in amount of sales you can generate from that same traffic.

      However, getting more traffic is often easier said than done. Not only that, but everyone loves instant results – so traffic and results are what we’ll concentrate on today. Read On

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      The Art of Adding Value Online

      30 Apr 2010 | written by Sam McRoberts for the Small Business Tips, web site marketing strategies section(s)

      The Art of Adding Value Online

      Internet marketing is a booming industry, with all manner of businesses attempting to get a slice of the pie. In an ever increasingly competitive venue, how can small businesses set themselves apart, and succeed online? The key is to “Add Value”.

      But what does that really mean? Not every business can add value in the same way, so how do you know what to do for your business? The keys to online success are actually the same as the keys to offline success: Know Your Competition and Understand Your Customers. Read On

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      What is Linkbait and How Do I Do It?

      26 Apr 2010 | written by AJ Wilcox for the web site marketing strategies section(s)

      What is Linkbait and How Do I Do It?
      faqs.org

      Linkbait – it has a negative connotation when you use the word ‘bait’. The fact is, it is a misnomer. Linkbait is the process of publishing something to the internet that is awesome enough for others to want to link to it. There are types of content that people naturally spread and link to, and although taking the time and research to put this kind of content together is more difficult than a more scalable form of linkbuilding, it is most of the time much more effective.

      Whether your intentions are nefarious or not in creating linkbait, the beautiful thing is that you are still adding to the community.

      Read On

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