I know what you’re thinking! “I’ve just updated my Facebook business profile with some pretty great content. Then I spent some time tweeting, hashtagging, favoriting, and even retweeting. Then I created a board on Pinterest that I know my audience … Continue reading →
Internet Marketing is About Buying Attention
9 Dec 2013
Do you want to hear something that will blow your mind? The Internet marketing industry, according ...
We know how humans use links – simply to redirect visitors to different resources. BORING! When Google came onto the scene, they innovated by introducing popularity into the search algorithm. The key to this popularity is linking. There are three ways that search engines use links to accomplish their purposes. These are:
1. Find new content to add to the index
2. To attribute popularity to the page being linked to
Anyone who’s ever read anything about SEO knows that building links is important, but what does it mean? There are potentially millions of reasons for one site to link to another
Everyone is looking for the silver bullet with linkbuilding – how to create a process where you can easily, quickly, cheaply, and reliably create links that count and make a difference in your rankings? I’ll tell you that there is no golden gun (James Bond reference, anyone?) for getting awesome links.
Scalable vs. Effective
In linkbuilding, scalability and effectiveness share an inverse relationship:
We work so diligently gaining our social media following it’s hard not to wince when someone unfollows or unfriends us. Of course it’s not personal. We also make similar decisions about the niche we follow. Think about it for a moment, why do you unfollow? Irrelevant posts? Boring? Too much self-promotion?
Now turn the tables and study your own posts. When people follow just to check you out and see if you’re worth the time and space you take up, it’s up to you to make yourself worth it to them.
As an internet marketer, I hear a lot of talk about reputation management. I was recently impressed by a great success story. It wasn’t really done to manage reputation, but to live up to one of the companies values statements: “Caring about our communities & our environment.” For most companies, I think a value statement like this is just lip service, so it was very refreshing to see a company actually living it. Like Cervantes said, “the proof of the pudding is in the eating.” Read On
So, PageRank is dead, right? Oh no, it’s definitely alive and well. It’s not being used as a factor to determine a page’s ranking anymore, but it’s certainly not ignored. Let me explain.
Google would never trash PageRank – it’s what made Google great! Before Google, the other search engines simply relied on what you say about yourself to rank you, usually in the form of how many times a given keyword is repeated on a page. Google innovated and started basing rankings not only on what sites said about themselves, but also what others said about the site – or its popularity. This popularity came in the form of links. Read On
In achieving success in the world of online business, SEO plays a very important role. SEO makes it possible for a website to rank on the top list in the search engine results page. A website at the top of the list will, of course, be visited by more people who are looking for the related information or products. It also works hand in hand in the online reputation management realm for a company or individual. Significant amounts of money are lost everyday because of misleading and erroneous information in search engine results. Read On
In the graph of ranking metrics that SEOmoz puts out, the largest slice of the pie (24%) is called “Trust and Authority of the Host Domain”. This means that just under ¼ of how you rank is determined by your site’s trust and authority. Why would the #1 most important factor in ranking be your site’s trust?
How much does Google spend each day to combat spam and other low-quality sites? I don’t know if I can quantify it without some help from the Big G, but I do know they have a whole team dedicated to fighting Spam, which is headed by Matt Cutts. That’s a whole team of overhead and salaries, potentially all over the world. With millions of dollars spent every year to combat spam, doesn’t it make sense to reward trust and authority as the largest part of the algorithm? This serves to naturally boost those with high trust and keep down those with spammy profiles. Read On
Social media is awesome and can do so much for your business, but with so many modes of use that it can provide, how do you prioritize and where do you start? Great questions – let’s start out with listing all five modes:
Yes, this blog post title was chosen partly because, as they say, “sex sells,” and partly because I had never written the word “sex” in a blog post before. Now that I can check one more item off my blog bucket list, I do want to focus on why you should consider a tweak to your current website design. Read On
As a freelance copywriter, I spend a lot of time obsessing over headlines. Don’t get me wrong, I care about writing great body copy, too, but I’ve always been of the opinion that if you don’t have a powerful headline that sucks readers in, it doesn’t matter how great the rest of your copy is, because no one will read it.
That goes for everything from sales copy on your website to your blog posts. If the headline isn’t clear and enticing, everything else is pointless. To put it as simply as possible, the goal of your headline is to induce people to start reading the body of your copy.