Posts Categorized: Web Design

Five Tips for Revamping Your Site Content

Throughout my time in the SEO industry, I’ve had the chance to evaluate thousands of websites and  have taken many mental notes about factors that make a great site and those that don’t. Why does content matter? It’s simple: credibility. Without credibility, your chance of converting viewers into customers goes downhill fast. It’s vital that…

Spring has Sprung – Has Your Online Marketing?

Join the experts of OrangeSoda and learn all about essentials of online marketing. While you’re at it, receive a free website analysis and $200 of free advertising just for showing up! It’s the time of year when green grass flourishes and fresh flowers blossom. So why not let your business grow with them? Join OrangeSoda’s…

Improve load times with your .htaccess file

Load times are important, not only for SEO but for the user experience as well.  Here is a tip I have used to improve load times on my sites, especially those with a lot of images. Before we begin, however, I must make a disclaimer. First, this will only be one tip to improve; there…

What is a Nofollow?

This is a question I get all the time. In short, the nofollow attribute in HTML is a way for you to tag a link to suggest to the search engines that they ignore this link’s existence. When I say ‘ignore the link’, I mean that Google won’t use the link for any of the…

All Your Links are Belong to Us: How Google Uses Links

We know how humans use links – simply to redirect visitors to different resources. BORING! When Google came onto the scene, they innovated by introducing popularity into the search algorithm. The key to this popularity is linking. There are three ways that search engines use links to accomplish their purposes. These are: 1. Find new…

Creating Scalable Linkbuilding Processes

Anyone who’s ever read anything about SEO knows that building links is important, but what does it mean? There are potentially millions of reasons for one site to link to another Everyone is looking for the silver bullet with linkbuilding – how to create a process where you can easily, quickly, cheaply, and reliably create…

Turn Your Social Media “Peekers” into Faithful Followers

We work so diligently gaining our social media following it’s hard not to wince when someone unfollows or unfriends us. Of course it’s not personal. We also make similar decisions about the niche we follow. Think about it for a moment, why do you unfollow? Irrelevant posts? Boring? Too much self-promotion? Now turn the tables…

Your Online Reputation – It's About Standing For Something

As an internet marketer, I hear a lot of talk about reputation management.  I was recently impressed by a great success story. It wasn’t really done to manage reputation, but to live up to one of the companies values statements: “Caring about our communities & our environment.” For most companies, I think a value statement…