Posts Categorized: Web Design

Everything You Need to Know About Redirects

Redirects are just one small slice of the SEO pie, but they can be a fairly important slice. It’s one small change that could do a lot for the user’s experience and your ranking. One note up front: this article will only cover 301 redirects (that, is “permanently moved”) because they’re the most commonly used….

OrangeSoda in the News: Talking about Mobile-Optimized Websites

Have you heard? We’re famous! Just kidding. (Sort of.) OrangeSoda was in the news. A New York Times journalist recently sat down with OrangeSoda’s general manager, Todd Leeloy, to talk about the importance of having a mobile-optimized website, which is an essential component of every online marketing strategy. It’s a great read, even if you’re…

How to Use Google Plus to Increase Your Reach

I know what you’re thinking! “I’ve just updated my Facebook business profile with some pretty great content. Then I spent some time tweeting, hashtagging, favoriting, and even retweeting. Then I created a board on Pinterest that I know my audience is just going to love. Finally, I wrote an engaging blog post on my company…

Internet Marketing is About Buying Attention

Do you want to hear something that will blow your mind? The Internet marketing industry, according to TMCNET.com, was worth nearly $31 billion dollars in 2012 and is growing every day. That’s a lot of money going in and out of people’s pockets to do just one simple thing—buy the attention of consumers. While there…

The Secret to Using QR Codes Effectively

It’s definitely difficult to decide where and how to best spend your precious advertising budget. You may find yourself asking what portion of your budget should go to online marketing vs. how much should be invested in traditional print marketing. What if I were to tell you there was a seemingly magical way to combine…

The Static-Width Web is Dead

It never ceases to amaze me how often I run into people with new websites that aren’t mobile friendly. Static-width websites target a single display size and don’t adjust. They’re not mobile friendly, they’re not tablet friendly, and, really, they’re not web friendly. As a freelance web designer/developer, I don’t ever make anything that isn’t…

Fun Online Promotion Ideas

Is your online marketing strategy getting old and boring? We all fall victim to sticking to what we know, following a daily routine, or thinking inside the box. The trick is to find ways to spice up online marketing efforts to see better results. Here are 5 crazy online promotion ideas that may help you…

Why Link Building is so Important

While onsite optimization plays a huge role in the success of your SEO campaign, it’s equally as important to promote your site on websites across the Internet. One great way to do this is to encourage quality links to your website. Here are just a few ways quality links will benefit you.

Using Google Analytics to Battle Bounce Rate

As a website owner, you probably dream of making your landing page the online equivalent of a luxury lounge. In other words, your goal is for visitors to relax and peruse your website for as long as possible, instead of bouncing out the second they land on the page. Thankfully, Google Analytics provides some tools…