Category Archives: web site marketing strategies

Google’s New Keyword Planner


If you’ve used Google to do keyword research in the past few months, you may have noticed a few changes. In an effort to increase search engine relevancy, Google has eliminated their Keyword Tool and replaced it with the Keyword Planner. Change, at first, can be difficult, but the Keyword Planner can help you both select excellent keywords for ads and build effective ad content—both of which will help your online marketing. Here is what the new Keyword Planner does and how it works. Read On


How to Use Google Plus to Increase Your Reach


I know what you’re thinking! “I’ve just updated my Facebook business profile with some pretty great content. Then I spent some time tweeting, hashtagging, favoriting, and even retweeting. Then I created a board on Pinterest that I know my audience is just going to love. Finally, I wrote an engaging blog post on my company website that my clients are going to eat up. And now you’re telling me I need to post on Google+ too?” Read On


Internet Marketing is About Buying Attention


Do you want to hear something that will blow your mind? The Internet marketing industry, according to, was worth nearly $31 billion dollars in 2012 and is growing every day. That’s a lot of money going in and out of people’s pockets to do just one simple thing—buy the attention of consumers. While there are a lot of tools you can use to create a successful campaign, like design, content, and analytics, there are a few specific strategies that will help you increase your chances of capturing the attention of your consumers. Read On


The Secret to Using QR Codes Effectively

13 Sep 2013 | written by Ashley R. Cummings for the online marketing, web site marketing strategies section(s)


It’s definitely difficult to decide where and how to best spend your precious advertising budget. You may find yourself asking what portion of your budget should go to online marketing vs. how much should be invested in traditional print marketing. What if I were to tell you there was a seemingly magical way to combine both types of advertising in order to maximize your advertising budget? That’s right! Including QR codes on print materials is the perfect way to combine offline advertising with online marketing. Read On


Fun Online Promotion Ideas


Is your online marketing strategy getting old and boring? We all fall victim to sticking to what we know, following a daily routine, or thinking inside the box. The trick is to find ways to spice up online marketing efforts to see better results. Here are 5 crazy online promotion ideas that may help you revive your campaigns. Read On


Why Link Building is so Important

28 May 2013 | written by Ashley R. Cummings for the web site marketing strategies, website promotion section(s)


While onsite optimization plays a huge role in the success of your SEO campaign, it’s equally as important to promote your site on websites across the Internet. One great way to do this is to encourage quality links to your website. Here are just a few ways quality links will benefit you. Read On


Make Online Checkout Easier

9 Jan 2013 | written by Dan Garfield for the web site marketing strategies section(s)


The online checkout process should be very familiar to all of us by now, and yet every site seems to have their own methods and ideas for how the checkout process should work. Plain and simple: the easier the checkout process, the more sales you’ll have. Here are a few tips for things to do and things to avoid. Read On


How to Create Quality Content for Link Building

10 Nov 2011 | written by Erika Potter for the SEO, Social Networking, web site marketing strategies section(s)

How to Create Quality Content for Link Building

Link building is a hot topic in the SEO world. While there are thousands of factors that go into the ranking equation for each site, having high-quality links to your site is always a benefit. Not only do high-quality links help in the ranking equation, but they are also beneficial in drawing visitors to your site outside of search engine results pages. If you have the time and want to put forth the effort to do some link building for your site, guest posting on various blogs can be a great way to build quality links.  SEOMoz posted some great tips for blogger outreach a while ago. However, in order to get those quality links, you need to have quality content, too.  Here are a few tips to make sure you’re creating quality content for your link building strategy: Read On


Five Tips for Revamping Your Site Content

18 May 2011 | written by Erika Potter for the internet marketing, web site marketing strategies section(s)

Five Tips for Revamping Your Site Content

Throughout my time in the SEO industry, I’ve had the chance to evaluate thousands of websites and  have taken many mental notes about factors that make a great site and those that don’t. Why does content matter? It’s simple: credibility. Without credibility, your chance of converting viewers into customers goes downhill fast. It’s vital that visitors to your site see your online business as a trusted resource for the product or service they’re searching for.

If you’ve taken on the task of personally creating and designing your site’s content, here are a few tips to make sure it’s not negatively affecting your image. Read On


Spring has Sprung – Has Your Online Marketing?

12 Apr 2011 | written by Brandi Mensinger for the Events, Other, web site marketing strategies section(s)

Join the experts of OrangeSoda and learn all about essentials of online marketing. While you’re at it, receive a free website analysis and $200 of free advertising just for showing up!

It’s the time of year when green grass flourishes and fresh flowers blossom. So why not let your business grow with them? Join OrangeSoda’s experts to learn about online marketing essentials, from search engine optimization to social media and everything in between.

While you’re at it, receive a free website analysis and $200 of free advertising just for showing up!

And just like any other garden, space is limited, so register your business today and get going (and growing).

Check out all the details here:
Date: Tuesday, April 19
Price: FREE using discount code FIZZ
Location: Horizon Financial Event Center 9890 S 300 W Sandy, UT 84070
Sessions: 10:00 a.m. and 1:00 p.m. (pick your favorite)

Register at:
Use discount code FIZZ for free registration!