Local newspapers are now partnering with companies like OrangeSoda to sell SEO services to their advertisers. This was just covered in Search Engine Land by Small Business Marketing Blog author Matt McGee. The word is out – OrangeSoda is partnering with GannettLocal a division of the largest US newspaper publisher Gannett Co. They are serving the Phoenix, Arizona market to offer their clients online marketing services. Read On
Category Archives: local internet marketing
For many years I’ve found myself fascinated with online videos. As an Internet marketer, that fascination has developed into something of a quest to create a replicable pattern for viral video creation. Creating a successful viral video is, after all, the Holy Grail of online marketing.
One of the greatest viral video success stories is that of the Will It Blend video series. Over the past 3 years, the Will It Blend videos have seen upwards of 250 Million views. One of their most recent videos hit 100,000 views in less than 2 days. Though some may say otherwise, their success was not accidental. Read On
Increasing Website Conversions: How Categorization, Personalization, and Choice Limitation Can Increase Sales
This is a guest post by Roko Nastic. Take a moment and vote in his poll about the best web hosting companies.
The key to increasing conversions for any website is simplicity and personalization. Having a mass of generalized products all vying for attention will drive customers away in a state of confusion. By reducing the amount of possible options and making those options appear that they have been tailored just for that visitor, you will instantly increase your website’s chance of a sale.
A site should look inviting and relevant. The aim of a website should be to appear professional, keep decision-making to a minimum, and efficiently guide a visitor to the product they need with as few distractions as possible.
Social media is all over the place these days. It seems like everyone is on Facebook, Twitter, or watching a viral video on YouTube. Several large companies, like Honda and Skittles, have jumped on board. These companies see the value in getting involved with their customers. Pay attention to the end of a Honda TV commercial and you’ll see Honda directing you right to Facebook. Well, Foursquare is a new player in town.
Foursquare is a location based social media platform, not an elementary playground game. It’s relatively new to the social media game, founded on March 11, 2009. It gained traction at SXSW 2009 and currently has about 1 million users worldwide. I recently discovered it and want to attempt to shed some light on how it works and why it could be very important to your business. To get started all you need is a Foursquare account and cell phone, preferably a smart phone. Read On
It’s a well known fact that the most effective methods to increase the amount of money you make with your product or affiliate offer include
- Getting more traffic to your website, meaning your offer is exposed to more people.
- Increasing conversion rates, resulting in an increase in amount of sales you can generate from that same traffic.
However, getting more traffic is often easier said than done. Not only that, but everyone loves instant results – so traffic and results are what we’ll concentrate on today. Read On
Internet marketing is a booming industry, with all manner of businesses attempting to get a slice of the pie. In an ever increasingly competitive venue, how can small businesses set themselves apart, and succeed online? The key is to “Add Value”.
But what does that really mean? Not every business can add value in the same way, so how do you know what to do for your business? The keys to online success are actually the same as the keys to offline success: Know Your Competition and Understand Your Customers. Read On
Linkbait – it has a negative connotation when you use the word ‘bait’. The fact is, it is a misnomer. Linkbait is the process of publishing something to the internet that is awesome enough for others to want to link to it. There are types of content that people naturally spread and link to, and although taking the time and research to put this kind of content together is more difficult than a more scalable form of linkbuilding, it is most of the time much more effective.
Whether your intentions are nefarious or not in creating linkbait, the beautiful thing is that you are still adding to the community.
I recently worked on an astonishing client account. For a highly-searched, national keyword, they had the 1st position on every search engine (Awesome problem to have as an SEO, eh?). This was the most relevant keyword to their business, so I started looking for associated keywords – again, first position for every word. I started checking secondary keywords – again, first position.
At this point, what is an SEO company to do? All the low-hanging fruit is picked, and they are doing great for traffic. Where should we start allocating budget?
Online marketing isn’t for the wishy-washy. There’s a fairly significant learning curve to many aspects of it. To make matters worse, the online ecosystem changes just about every week. And in 2010, you have to harness its potential for your business to thrive.
You probably don’t have time to make that happen by yourself.
Now that you are properly broken down, allow me to build you back up with some nuggets of hope. Here are five guiding principles that will bring clarity to your online marketing and empower you to effective action: