Posts Categorized: Local Marketing

Make It Rain With a Google Places Page

Let’s face it: a company that wants to be seen as credible needs to have some sort of online presence. A lot of companies have websites and can benefit from Google Places, but what about companies that don’t have any online presence? The companies without websites can really benefit from this free product by accessing…

Local Search Keyword Ranking Results: One Experience

There has already been a lot of conversation in the SEO industry about how various keyword rankings have increased or lowered on Google for local results, so I won’t rehash that too much here. However, I did want to share my experience with one of my locally based business websites and one of my “national”…

Google Hotpot – 5 better names

Google Hotpot just launched yesterday and I got to tell you, it’s pretty cool. You can very quickly rate all your favorite restaurants and businesses. Even better, you can friend all your Google contacts and then compete to see who rates the most businsses. If you have an Android phone with location based services enabled it…

The Marketing Economics of Halloween Attractions

With Halloween coming up, we were wondering how haunted houses, haunted forests, haunted corn mazes, and haunted laundromats did business, marketed their hauntings, and made money. You’d figure that, in 2010, the number one marketing tool for these guys would be social media and the Internet but alas, it’s still the radio. Here’s some quick ideas…

Why do many Fortune 500 Companies not have a Mobile Site?

According to research firm Gartner, “Mobile phones will overtake PCs as the most common Web access devices worldwide by 2013 . . . Gartner estimates the combined installed base of smartphones and browser-equipped enhanced phones will surpass 1.82 billion units by 2013, eclipsing the total of 1.78 billion PCs by then.” Despite the fact that…

The Five Modes of Social Media, part 3: Promotions

Social media is awesome and can do so much for your business. But with so many modes of use that it can provide, how do you prioritize, and where do you start? Great questions – let’s start out with listing all 5 modes: Branding/PR Sales channel Promotions Customer interaction Reputation management This is the third…

Is Local Internet Marketing Ethical?

I read an interesting blog post recently that said that all local SEO was blackhat because it was done for the wrong reasons. I’m afraid I have to strongly disagree. For any local business trying to market themselves with their website, SEO (search engine optimization) is both essential and completely ethical.

Six Local PPC Marketing Tips

Using PPC to turn a local online shopper into a customer can be daunting to a local business owner. Thankfully search engines have made competing locally much easier in the past few years. They’ve added several targeting options that help ensure only local audiences see the ads.Targeting locally can be done on a smaller budget…