Category Archives: local internet marketing

5 Reasons Case Studies are Crucial to your Marketing Campaign

9 Jul 2010 | written by Grace Kang for the internet marketing, Small Business Tips, web site marketing strategies section(s)

5 Reasons Case Studies are Crucial to your Marketing Campaign

Case studies are a great way to demonstrate the value and benefits of using your product or services. Well-written case studies convince prospects they need your product or services by demonstrating how a satisfied customer used your solution to produce tangible benefits and ROI.

Even though case studies are proven, time and time again, to better convert leads into customers, many businesses today are still missing case studies as a part of their marketing strategy. Some businesses think they are too small, some say they don’t have any case study volunteers, and some simply don’t know how to get started. Whatever the reason may be, if you aren’t using them, you are missing out on a huge opportunity to reach leads and buyers.

Here are 5 main reasons why case studies should be an integral part of EVERY marketing campaign.

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The Incredible Importance of On-site SEO

29 Jun 2010 | written by AJ Wilcox for the internet marketing, SEO, web site marketing strategies section(s)

The Incredible Importance of On-site SEO
seomoz.org

I’d like to tell you about my experience with on-site SEO changes. We have had thousands of clients in the past to whom we have recommended keyword changes on their sites. Some implemented their changes right away, and some held off for a while. We monitored the performance of these campaigns and found a massive difference in the keyword rankings at the end of the campaign.

After 6 months, over 85% of the clients who implemented their on-site changes were ranked on the first page. Conversely, very few of the clients who didn’t implement found first-page rankings. This would lead us to believe that on-site factors would be the most important search ranking factor, right?

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Six Local PPC Marketing Tips

24 Jun 2010 | written by Ben Mosbarger for the local internet marketing, PPC section(s)

Six Local PPC Marketing Tips

Using PPC to turn a local online shopper into a customer can be daunting to a local business owner. Thankfully search engines have made competing locally much easier in the past few years. They’ve added several targeting options that help ensure only local audiences see the ads.Targeting locally can be done on a smaller budget because of reduced competition which translates into lower cost–unless you target New York or LA. I want to go over a few tips that can can help anyone get the most out of local ppc marketing.
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Four Tips to Ensure Successful Outsourced Project

22 Jun 2010 | written by Dan Garfield for the local internet marketing section(s)

Four Tips to Ensure Successful Outsourced Project

The benefits of getting your work done on an online job marketplace are clear: Real-time access to a vast pool of skilled Providers, the ability to better manage your staff by ramping up and down when you need to, zero time spent training, results-based transactions, and more.

However, choosing one expert out of tens of thousands available today can be a daunting task for the uninitiated. You have to make sure that they’re really experts (unlike Huey over here). Before you try your luck and pick one at random, glance over these notes. The following four tips can help you get the right Provider for your next project, whether it is a small $500 job or a $500,000 monster. Read On

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7 Reasons Your Business Needs a Blog

15 Jun 2010 | written by Roger Rae for the Small Business Tips, web site marketing strategies section(s)

7 Reasons Your Business Needs a Blog

Should your business website have a blog? Does having a blog help in SEO or getting more sales? What is the relation between SEO and blogging?   Well, these are the questions which are often asked by business owners about how a blog can help their business. If you, too, are a business owner searching for answers of similar questions then here are the few SOLID reasons why your corporate website should have a blog.

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Be Real – The First Rule of Social Media

8 Jun 2010 | written by AJ Wilcox for the local internet marketing, Small Business Tips, Social Networking section(s)

Be Real - The First Rule of Social Media
vmarketingblog.com

Social media is all about being part of the conversation. Businesses love to automate communication so that they have more time for normal business operations while still participating in new media channels.

The fact of the matter is that internet users have become jaded and skeptical. We’re tired of advertisements. We’re exhausted of spammy jaunts for our attention. We’re always ready to tune out more and more noise.

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How Online Reviews Can Grow Your Business

7 Jun 2010 | written by Sarah Beldo for the local internet marketing, Reviews, SEO, Small Business Tips, Social Networking section(s)

How Online Reviews Can Grow Your Business

Have you ever gotten a new customer via a referral? It can feel delightfully effortless to have your best customers essentially do your marketing for you by recommending your business to friends and colleagues.

These personal and professional networks are increasingly moving online. Instead of picking up a phone and calling a dozen people to ask for a recommendation for a hair stylist or a business card printing company, people are surveying their Twitter followers, monitoring which brands their friends “like” on Facebook, and looking for reviews by trusted peers.

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3 Things You Never Knew About SEO for Cosmetic Surgeons

1 Jun 2010 | written by Kim Virrueta for the local internet marketing, SEO, Small Business Tips section(s)

3 Things You Never Knew About SEO for Cosmetic Surgeons

Ok, the secret’s about to be let loose. Pssst! SEO for cosmetic surgeons must be handled differently from SEO methods applied to other businesses. Why is it different, you ask? Read on, my friend. Read on. We will “spill the beans” and lay it out in simple, easy-to-understand, and straightforward terms. Here are three things you never knew about SEO for cosmetic surgeons.

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OrangeSoda Offers SEO to Newspapers

25 May 2010 | written by Janet Thaeler for the local internet marketing, OrangeSoda News, SEO section(s)

OrangeSoda Offers SEO to Newspapers

Local newspapers are now partnering with companies like OrangeSoda to sell SEO services to their advertisers. This was just covered in Search Engine Land by Small Business Marketing Blog author Matt McGee. The word is out – OrangeSoda is partnering with GannettLocal a division of the largest US newspaper publisher Gannett Co. They are serving the Phoenix, Arizona market to offer their clients online marketing services. Read On

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3 Keys to Successful Viral Video Marketing

19 May 2010 | written by Sam McRoberts for the web site marketing strategies section(s)

3 Keys to Successful Viral Video Marketing

For many years I’ve found myself fascinated with online videos. As an Internet marketer, that fascination has developed into something of a quest to create a replicable pattern for viral video creation. Creating a successful viral video is, after all, the Holy Grail of online marketing.

One of the greatest viral video success stories is that of the Will It Blend video series. Over the past 3 years, the Will It Blend videos have seen upwards of 250 Million views. One of their most recent videos hit 100,000 views in less than 2 days. Though some may say otherwise, their success was not accidental. Read On

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