Posts Categorized: Local Marketing

Is Local Internet Marketing Ethical?

I read an interesting blog post recently that said that all local SEO was blackhat because it was done for the wrong reasons. I’m afraid I have to strongly disagree. For any local business trying to market themselves with their website, SEO (search engine optimization) is both essential and completely ethical.

Six Local PPC Marketing Tips

Using PPC to turn a local online shopper into a customer can be daunting to a local business owner. Thankfully search engines have made competing locally much easier in the past few years. They’ve added several targeting options that help ensure only local audiences see the ads.Targeting locally can be done on a smaller budget…

Four Tips to Ensure Successful Outsourced Project

The benefits of getting your work done on an online job marketplace are clear: Real-time access to a vast pool of skilled Providers, the ability to better manage your staff by ramping up and down when you need to, zero time spent training, results-based transactions, and more. However, choosing one expert out of tens of…

Be Real – The First Rule of Social Media

Social media is all about being part of the conversation. Businesses love to automate communication so that they have more time for normal business operations while still participating in new media channels. The fact of the matter is that internet users have become jaded and skeptical. We’re tired of advertisements. We’re exhausted of spammy jaunts…

How Online Reviews Can Grow Your Business

Have you ever gotten a new customer via a referral? It can feel delightfully effortless to have your best customers essentially do your marketing for you by recommending your business to friends and colleagues. These personal and professional networks are increasingly moving online. Instead of picking up a phone and calling a dozen people to…

3 Things You Never Knew About SEO for Cosmetic Surgeons

Ok, the secret’s about to be let loose. Pssst! SEO for cosmetic surgeons must be handled differently from SEO methods applied to other businesses. Why is it different, you ask? Read on, my friend. Read on. We will “spill the beans” and lay it out in simple, easy-to-understand, and straightforward terms. Here are three things…

OrangeSoda Offers SEO to Newspapers

Local newspapers are now partnering with companies like OrangeSoda to sell SEO services to their advertisers. This was just covered in Search Engine Land by Small Business Marketing Blog author Matt McGee. The word is out – OrangeSoda is partnering with GannettLocal a division of the largest US newspaper publisher Gannett Co. They are serving…

Foursquare: Location-based Social Media

Social media is all over the place these days. It seems like everyone is on Facebook, Twitter, or watching a viral video on YouTube. Several large companies, like Honda and Skittles, have jumped on board. These companies see the value in getting involved with their customers. Pay attention to the end of a Honda TV…

Small Business Online Marketing – 5 Guiding Principles

Online marketing isn’t for the wishy-washy. There’s a fairly significant learning curve to many aspects of it. To make matters worse, the online ecosystem changes just about every week. And in 2010, you have to harness its potential for your business to thrive. You probably don’t have time to make that happen by yourself. Now…