Posts Categorized: Local Marketing

Why do many Fortune 500 Companies not have a Mobile Site?

According to research firm Gartner, “Mobile phones will overtake PCs as the most common Web access devices worldwide by 2013 . . . Gartner estimates the combined installed base of smartphones and browser-equipped enhanced phones will surpass 1.82 billion units by 2013, eclipsing the total of 1.78 billion PCs by then.” Despite the fact that…

The Five Modes of Social Media, part 3: Promotions

Social media is awesome and can do so much for your business. But with so many modes of use that it can provide, how do you prioritize, and where do you start? Great questions – let’s start out with listing all 5 modes: Branding/PR Sales channel Promotions Customer interaction Reputation management This is the third…

Is Local Internet Marketing Ethical?

I read an interesting blog post recently that said that all local SEO was blackhat because it was done for the wrong reasons. I’m afraid I have to strongly disagree. For any local business trying to market themselves with their website, SEO (search engine optimization) is both essential and completely ethical.

Six Local PPC Marketing Tips

Using PPC to turn a local online shopper into a customer can be daunting to a local business owner. Thankfully search engines have made competing locally much easier in the past few years. They’ve added several targeting options that help ensure only local audiences see the ads.Targeting locally can be done on a smaller budget…

Four Tips to Ensure Successful Outsourced Project

The benefits of getting your work done on an online job marketplace are clear: Real-time access to a vast pool of skilled Providers, the ability to better manage your staff by ramping up and down when you need to, zero time spent training, results-based transactions, and more. However, choosing one expert out of tens of…

Be Real – The First Rule of Social Media

Social media is all about being part of the conversation. Businesses love to automate communication so that they have more time for normal business operations while still participating in new media channels. The fact of the matter is that internet users have become jaded and skeptical. We’re tired of advertisements. We’re exhausted of spammy jaunts…

How Online Reviews Can Grow Your Business

Have you ever gotten a new customer via a referral? It can feel delightfully effortless to have your best customers essentially do your marketing for you by recommending your business to friends and colleagues. These personal and professional networks are increasingly moving online. Instead of picking up a phone and calling a dozen people to…

3 Things You Never Knew About SEO for Cosmetic Surgeons

Ok, the secret’s about to be let loose. Pssst! SEO for cosmetic surgeons must be handled differently from SEO methods applied to other businesses. Why is it different, you ask? Read on, my friend. Read on. We will “spill the beans” and lay it out in simple, easy-to-understand, and straightforward terms. Here are three things…

OrangeSoda Offers SEO to Newspapers

Local newspapers are now partnering with companies like OrangeSoda to sell SEO services to their advertisers. This was just covered in Search Engine Land by Small Business Marketing Blog author Matt McGee. The word is out – OrangeSoda is partnering with GannettLocal a division of the largest US newspaper publisher Gannett Co. They are serving…