Category Archives: local internet marketing

The Five Modes of Social Media, part 5: Reputation Management

31 Aug 2010 | written by AJ Wilcox for the Social Networking, web site marketing strategies section(s)

The Five Modes of Social Media, part 5: Reputation Management
searchenginepeople.com

Social media is awesome and can do so much for your business, but with so many modes of use that it can provide, how do you prioritize and where do you start? Great questions – let’s start out with listing all five modes:

  1. Branding/PR
  2. Sales channel
  3. Promotions
  4. Customer interaction
  5. Reputation management

This is the fifth of a five-part series where I’m going to cover all five in detail. Today we’ll dive into the uses of social media for your reputation management campaigns.

Read On

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Give Your Website More Sex Appeal

23 Aug 2010 | written by Luis Bonilla for the web site marketing strategies section(s)

Give Your Website More Sex Appeal

Yes, this blog post title was chosen partly because, as they say, “sex sells,” and partly because I had never written the word “sex” in a blog post before. Now that I can check one more item off my blog bucket list, I do want to focus on why you should consider a tweak to your current website design. Read On

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Why do many Fortune 500 Companies not have a Mobile Site?

19 Aug 2010 | written by Deepak Gupta for the local internet marketing, Mobile Web section(s)

Why do many Fortune 500 Companies not have a Mobile Site?

According to research firm Gartner, “Mobile phones will overtake PCs as the most common Web access devices worldwide by 2013 . . . Gartner estimates the combined installed base of smartphones and browser-equipped enhanced phones will surpass 1.82 billion units by 2013, eclipsing the total of 1.78 billion PCs by then.”

Despite the fact that Mobile is the fastest growing marketing medium (even faster than social media), only 61% of the Fortune 500 say they have mobile strategies on the way. Read On

3 Comments

The Five Modes of Social Media, part 3: Promotions

10 Aug 2010 | written by AJ Wilcox for the local internet marketing, Social Networking section(s)

The Five Modes of Social Media, part 3: Promotions

Social media is awesome and can do so much for your business. But with so many modes of use that it can provide, how do you prioritize, and where do you start? Great questions – let’s start out with listing all 5 modes:

    1. Branding/PR
    2. Sales channel
    3. Promotions
    4. Customer interaction
    5. Reputation management

      This is the third of a 5-part series where I’m going to cover all 5 in detail. Today we’ll dive into the promotion mode of your social media platforms and teach you how to take advantage of this mode. Read On

      1 Comments

      5 Ways to Write Powerful Headlines for Your Web Copy

      3 Aug 2010 | written by Eric Brantner for the web site marketing strategies section(s)

      5 Ways to Write Powerful Headlines for Your Web Copy

      As a freelance copywriter, I spend a lot of time obsessing over headlines. Don’t get me wrong, I care about writing great body copy, too, but I’ve always been of the opinion that if you don’t have a powerful headline that sucks readers in, it doesn’t matter how great the rest of your copy is, because no one will read it.

      That goes for everything from sales copy on your website to your blog posts. If the headline isn’t clear and enticing, everything else is pointless.  To put it as simply as possible, the goal of your headline is to induce people to start reading the body of your copy.

      Read On

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      The Five Modes of Social Media, part 2: Sales Channel

      26 Jul 2010 | written by AJ Wilcox for the Social Networking, web site marketing strategies section(s)

      The Five Modes of Social Media, part 2: Sales Channel
      exomark.com

      Social media is awesome and can do so much for your business, but with so many modes of use that it can provide, how do you prioritize and where do you start? Great questions – let’s start out with listing all 5 modes:

        1. Branding/PR
        2. Sales channel
        3. Promotions
        4. Customer interaction
        5. Reputation management

          This is the second of a 5-part series where I’m going to cover all 5 in detail. Today we’ll dive into your sales channel on your social media platforms and talk about the great and not-so-great strategies out there. Read On

          3 Comments

          Is Local Internet Marketing Ethical?

          13 Jul 2010 | written by Dan Garfield for the local internet marketing section(s)

          Is Local Internet Marketing Ethical?

          I read an interesting blog post recently that said that all local SEO was blackhat because it was done for the wrong reasons. I’m afraid I have to strongly disagree. For any local business trying to market themselves with their website, SEO (search engine optimization) is both essential and completely ethical. Read On

          7 Comments

          5 Reasons Case Studies are Crucial to your Marketing Campaign

          9 Jul 2010 | written by Grace Kang for the internet marketing, Small Business Tips, web site marketing strategies section(s)

          5 Reasons Case Studies are Crucial to your Marketing Campaign

          Case studies are a great way to demonstrate the value and benefits of using your product or services. Well-written case studies convince prospects they need your product or services by demonstrating how a satisfied customer used your solution to produce tangible benefits and ROI.

          Even though case studies are proven, time and time again, to better convert leads into customers, many businesses today are still missing case studies as a part of their marketing strategy. Some businesses think they are too small, some say they don’t have any case study volunteers, and some simply don’t know how to get started. Whatever the reason may be, if you aren’t using them, you are missing out on a huge opportunity to reach leads and buyers.

          Here are 5 main reasons why case studies should be an integral part of EVERY marketing campaign.

          Read On

          3 Comments

          The Incredible Importance of On-site SEO

          29 Jun 2010 | written by AJ Wilcox for the internet marketing, SEO, web site marketing strategies section(s)

          The Incredible Importance of On-site SEO
          seomoz.org

          I’d like to tell you about my experience with on-site SEO changes. We have had thousands of clients in the past to whom we have recommended keyword changes on their sites. Some implemented their changes right away, and some held off for a while. We monitored the performance of these campaigns and found a massive difference in the keyword rankings at the end of the campaign.

          After 6 months, over 85% of the clients who implemented their on-site changes were ranked on the first page. Conversely, very few of the clients who didn’t implement found first-page rankings. This would lead us to believe that on-site factors would be the most important search ranking factor, right?

          Read On

          2 Comments

          Six Local PPC Marketing Tips

          24 Jun 2010 | written by Ben Mosbarger for the local internet marketing, PPC section(s)

          Six Local PPC Marketing Tips

          Using PPC to turn a local online shopper into a customer can be daunting to a local business owner. Thankfully search engines have made competing locally much easier in the past few years. They’ve added several targeting options that help ensure only local audiences see the ads.Targeting locally can be done on a smaller budget because of reduced competition which translates into lower cost–unless you target New York or LA. I want to go over a few tips that can can help anyone get the most out of local ppc marketing.
          Read On

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