Social media is all over the place these days. It seems like everyone is on Facebook, Twitter, or watching a viral video on YouTube. Several large companies, like Honda and Skittles, have jumped on board. These companies see the value in getting involved with their customers. Pay attention to the end of a Honda TV commercial and you’ll see Honda directing you right to Facebook. Well, Foursquare is a new player in town.
Foursquare is a location based social media platform, not an elementary playground game. It’s relatively new to the social media game, founded on March 11, 2009. It gained traction at SXSW 2009 and currently has about 1 million users worldwide. I recently discovered it and want to attempt to shed some light on how it works and why it could be very important to your business. To get started all you need is a Foursquare account and cell phone, preferably a smart phone. Read On