Category Archives: local internet marketing

What is PageRank Still Being Used For?

15 Sep 2010 | written by AJ Wilcox for the SEO, web site marketing strategies section(s)

What is PageRank Still Being Used For?
obscure.org

So, PageRank is dead, right? Oh no, it’s definitely alive and well. It’s not being used as a factor to determine a page’s ranking anymore, but it’s certainly not ignored. Let me explain.

Google would never trash PageRank – it’s what made Google great! Before Google, the other search engines simply relied on what you say about yourself to rank you, usually in the form of how many times a given keyword is repeated on a page. Google innovated and started basing rankings not only on what sites said about themselves, but also what others said about the site – or its popularity. This popularity came in the form of links. Read On

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In Choosing an SEO Company, You Are the Boss!

13 Sep 2010 | written by Tam Palis for the SEO, web site marketing strategies section(s)

In Choosing an SEO Company, You Are the Boss!

In achieving success in the world of online business, SEO plays a very important role. SEO makes it possible for a website to rank on the top list in the search engine results page. A website at the top of the list will, of course, be visited by more people who are looking for the related information or products. It also works hand in hand in the online reputation management realm for a company or individual. Significant amounts of money are lost everyday because of misleading and erroneous information in search engine results. Read On

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How Your Trust/Authority Affects Your Rankings

7 Sep 2010 | written by AJ Wilcox for the SEO, web site marketing strategies section(s)

How Your Trust/Authority Affects Your Rankings
pragia.cz

In the graph of ranking metrics that SEOmoz puts out, the largest slice of the pie (24%) is called “Trust and Authority of the Host Domain”. This means that just under ¼ of how you rank is determined by your site’s trust and authority. Why would the #1 most important factor in ranking be your site’s trust?

How much does Google spend each day to combat spam and other low-quality sites? I don’t know if I can quantify it without some help from the Big G, but I do know they have a whole team dedicated to fighting Spam, which is headed by Matt Cutts. That’s a whole team of overhead and salaries, potentially all over the world. With millions of dollars spent every year to combat spam, doesn’t it make sense to reward trust and authority as the largest part of the algorithm? This serves to naturally boost those with high trust and keep down those with spammy profiles. Read On

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The Five Modes of Social Media, part 5: Reputation Management

31 Aug 2010 | written by AJ Wilcox for the Social Networking, web site marketing strategies section(s)

The Five Modes of Social Media, part 5: Reputation Management
searchenginepeople.com

Social media is awesome and can do so much for your business, but with so many modes of use that it can provide, how do you prioritize and where do you start? Great questions – let’s start out with listing all five modes:

  1. Branding/PR
  2. Sales channel
  3. Promotions
  4. Customer interaction
  5. Reputation management

This is the fifth of a five-part series where I’m going to cover all five in detail. Today we’ll dive into the uses of social media for your reputation management campaigns.

Read On

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Give Your Website More Sex Appeal

23 Aug 2010 | written by Luis Bonilla for the web site marketing strategies section(s)

Give Your Website More Sex Appeal

Yes, this blog post title was chosen partly because, as they say, “sex sells,” and partly because I had never written the word “sex” in a blog post before. Now that I can check one more item off my blog bucket list, I do want to focus on why you should consider a tweak to your current website design. Read On

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Why do many Fortune 500 Companies not have a Mobile Site?

19 Aug 2010 | written by Deepak Gupta for the local internet marketing, Mobile Web section(s)

Why do many Fortune 500 Companies not have a Mobile Site?

According to research firm Gartner, “Mobile phones will overtake PCs as the most common Web access devices worldwide by 2013 . . . Gartner estimates the combined installed base of smartphones and browser-equipped enhanced phones will surpass 1.82 billion units by 2013, eclipsing the total of 1.78 billion PCs by then.”

Despite the fact that Mobile is the fastest growing marketing medium (even faster than social media), only 61% of the Fortune 500 say they have mobile strategies on the way. Read On

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The Five Modes of Social Media, part 3: Promotions

10 Aug 2010 | written by AJ Wilcox for the local internet marketing, Social Networking section(s)

The Five Modes of Social Media, part 3: Promotions

Social media is awesome and can do so much for your business. But with so many modes of use that it can provide, how do you prioritize, and where do you start? Great questions – let’s start out with listing all 5 modes:

    1. Branding/PR
    2. Sales channel
    3. Promotions
    4. Customer interaction
    5. Reputation management

      This is the third of a 5-part series where I’m going to cover all 5 in detail. Today we’ll dive into the promotion mode of your social media platforms and teach you how to take advantage of this mode. Read On

      1 Comments

      5 Ways to Write Powerful Headlines for Your Web Copy

      3 Aug 2010 | written by Eric Brantner for the web site marketing strategies section(s)

      5 Ways to Write Powerful Headlines for Your Web Copy

      As a freelance copywriter, I spend a lot of time obsessing over headlines. Don’t get me wrong, I care about writing great body copy, too, but I’ve always been of the opinion that if you don’t have a powerful headline that sucks readers in, it doesn’t matter how great the rest of your copy is, because no one will read it.

      That goes for everything from sales copy on your website to your blog posts. If the headline isn’t clear and enticing, everything else is pointless.  To put it as simply as possible, the goal of your headline is to induce people to start reading the body of your copy.

      Read On

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      The Five Modes of Social Media, part 2: Sales Channel

      26 Jul 2010 | written by AJ Wilcox for the Social Networking, web site marketing strategies section(s)

      The Five Modes of Social Media, part 2: Sales Channel
      exomark.com

      Social media is awesome and can do so much for your business, but with so many modes of use that it can provide, how do you prioritize and where do you start? Great questions – let’s start out with listing all 5 modes:

        1. Branding/PR
        2. Sales channel
        3. Promotions
        4. Customer interaction
        5. Reputation management

          This is the second of a 5-part series where I’m going to cover all 5 in detail. Today we’ll dive into your sales channel on your social media platforms and talk about the great and not-so-great strategies out there. Read On

          3 Comments

          Is Local Internet Marketing Ethical?

          13 Jul 2010 | written by Dan Garfield for the local internet marketing section(s)

          Is Local Internet Marketing Ethical?

          I read an interesting blog post recently that said that all local SEO was blackhat because it was done for the wrong reasons. I’m afraid I have to strongly disagree. For any local business trying to market themselves with their website, SEO (search engine optimization) is both essential and completely ethical. Read On

          7 Comments