Posts Categorized: Local Marketing

Transitioning from Google Places to Google+ Local

Google is constantly changing its algorithms and platforms. What once was a new phenomenon is now old news. On May 30, 2012, Google officially announced the merge from Places to Google+ Local. Eighty million Places pages that were once part of Google Places Maps were converted to Google+ Local pages.

Tips for Promoting Your Website

Here are some basic ways to build your website’s credibility and relevancy, so that search engines such as Google will see your business as trustworthy. While online marketing can be complex and seem intimidating, there are some easy steps you can follow to better promote your website.

QR code crash course

What is a QR Code? QR codes (Quick Response codes) are like traditional barcodes, but on steroids. Traditional barcodes can only hold about 10–20 characters and information is read by a scanner in a linear, vertical format. QR codes, on the other hand, store information like a traditional barcode in a vertical format, but also…

Make It Rain With a Google Places Page

Let’s face it: a company that wants to be seen as credible needs to have some sort of online presence. A lot of companies have websites and can benefit from Google Places, but what about companies that don’t have any online presence? The companies without websites can really benefit from this free product by accessing…

Local Search Keyword Ranking Results: One Experience

There has already been a lot of conversation in the SEO industry about how various keyword rankings have increased or lowered on Google for local results, so I won’t rehash that too much here. However, I did want to share my experience with one of my locally based business websites and one of my “national”…

Google Hotpot – 5 better names

Google Hotpot just launched yesterday and I got to tell you, it’s pretty cool. You can very quickly rate all your favorite restaurants and businesses. Even better, you can friend all your Google contacts and then compete to see who rates the most businsses. If you have an Android phone with location based services enabled it…

The Marketing Economics of Halloween Attractions

With Halloween coming up, we were wondering how haunted houses, haunted forests, haunted corn mazes, and haunted laundromats did business, marketed their hauntings, and made money. You’d figure that, in 2010, the number one marketing tool for these guys would be social media and the Internet but alas, it’s still the radio. Here’s some quick ideas…

Why do many Fortune 500 Companies not have a Mobile Site?

According to research firm Gartner, “Mobile phones will overtake PCs as the most common Web access devices worldwide by 2013 . . . Gartner estimates the combined installed base of smartphones and browser-equipped enhanced phones will surpass 1.82 billion units by 2013, eclipsing the total of 1.78 billion PCs by then.” Despite the fact that…

The Five Modes of Social Media, part 3: Promotions

Social media is awesome and can do so much for your business. But with so many modes of use that it can provide, how do you prioritize, and where do you start? Great questions – let’s start out with listing all 5 modes: Branding/PR Sales channel Promotions Customer interaction Reputation management This is the third…