Posts Categorized: Local Marketing

The Basics of Local Optimization

Local optimization is one of the best ways to bring customers into your business. Optimizing for local search, like Google MAPS, is the perfect way to find customers in your area. Like any internet optimization technique, there are a series of important strategies to follow in order to see the best results possible. If you…

Get Personal with Google+ Local

Isn’t it amazing how far we have come since the days of advertising in phonebooks and newspapers? Not to say there isn’t a place in this world for print marketing, but how cool are all the emerging internet tools that help us distribute information? Not only does internet marketing make it easy for consumers to…

How to Get Noticed on Google Maps

Ranking on Google Maps is one of the most cost effective ways for any business owner to find targeted customers. While you definitely want a high Google Maps ranking, not all of the same old SEO tricks work on Google Maps. Here are some quick tips to help you rank high while avoiding mistakes that…

What's the Deal with Instagram?

It turns out more and more peeps are turning to Instagram all the time. In August of this year, Instagram even beat out Twitter for mobile users. That’s right. According to comScore, Instagram had about 7.3 million daily mobile viewers, while Twitter had about 6.9 million daily mobile users. What does this mean for businesses?…

Another Reason to Get on the Map

As of December 13, 2012, Google Maps is officially live for iOS users. This means iPhone and iPad users now have easy mobile access to Google Local search maps, ratings, reviews, and step-by-step voice directions. This is great news for any business, as your local search marketing efforts will pay off ten fold.

Get on the Map

Is your business on the map? Last year Google noted that nearly half of all searches from mobile devices have local intent. More people are searching for products and services close to their current location, and it’s no wonder Google is favoring local results in their search results. When your business is visible to this…

Transitioning from Google Places to Google+ Local

Google is constantly changing its algorithms and platforms. What once was a new phenomenon is now old news. On May 30, 2012, Google officially announced the merge from Places to Google+ Local. Eighty million Places pages that were once part of Google Places Maps were converted to Google+ Local pages.

Tips for Promoting Your Website

Here are some basic ways to build your website’s credibility and relevancy, so that search engines such as Google will see your business as trustworthy. While online marketing can be complex and seem intimidating, there are some easy steps you can follow to better promote your website.

QR code crash course

What is a QR Code? QR codes (Quick Response codes) are like traditional barcodes, but on steroids. Traditional barcodes can only hold about 10–20 characters and information is read by a scanner in a linear, vertical format. QR codes, on the other hand, store information like a traditional barcode in a vertical format, but also…

Make It Rain With a Google Places Page

Let’s face it: a company that wants to be seen as credible needs to have some sort of online presence. A lot of companies have websites and can benefit from Google Places, but what about companies that don’t have any online presence? The companies without websites can really benefit from this free product by accessing…