Category Archives: local internet marketing

Spring has Sprung – Has Your Online Marketing?

12 Apr 2011 | written by Brandi Mensinger for the Events, Other, web site marketing strategies section(s)

Join the experts of OrangeSoda and learn all about essentials of online marketing. While you’re at it, receive a free website analysis and $200 of free advertising just for showing up!

It’s the time of year when green grass flourishes and fresh flowers blossom. So why not let your business grow with them? Join OrangeSoda’s experts to learn about online marketing essentials, from search engine optimization to social media and everything in between.

While you’re at it, receive a free website analysis and $200 of free advertising just for showing up!

And just like any other garden, space is limited, so register your business today and get going (and growing).

Check out all the details here:
Date: Tuesday, April 19
Price: FREE using discount code FIZZ
Location: Horizon Financial Event Center 9890 S 300 W Sandy, UT 84070
Sessions: 10:00 a.m. and 1:00 p.m. (pick your favorite)

Register at: http://orangesoda.eventbrite.com/
Use discount code FIZZ for free registration!

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The Marketing Economics of Halloween Attractions

20 Oct 2010 | written by Dan Garfield for the Infographics, local internet marketing, Social Networking section(s)

The Marketing Economics of Halloween Attractions

With Halloween coming up, we were wondering how haunted houses, haunted forests, haunted corn mazes, and haunted laundromats did business, marketed their hauntings, and made money.

You’d figure that, in 2010, the number one marketing tool for these guys would be social media and the Internet but alas, it’s still the radio. Here’s some quick ideas of what haunt peddlers could do to take advantage of social media.

Take frightened pictures of your guests

Take patrons’ pictures when they’re screaming because that headless-zombie-Jason-look-alike-with-the-limp-and-baby-arms just jumped out and everyone screamed like they were at a Justin Bieber concert. But then give these pictures out for free. If it were me, I would have a kiosk setup outside where guests could claim their pictures by posting them straight to Facebook.

Use the power of video and scary pranks

In a brilliant move, a movie recently used Chatroulette to scare people by with a cute girl that goes all crazy demon possessed.  Haunt peddlers should rinse and repeat, record the reactions, and shared the love. Showing people that you can scare through the Internet will convince them that you can scare in person.

Use your theme to the Nth degree

If your haunted attraction has a theme like The Ring, tease it up by releasing your own 7-days till death video before the opening. Try to extend whatever themes you’re working with. For another example, across the street from the office I’m sitting in is a “Haunted Forest.” Why not go and haunt a popular forest spot to promote what you’re doing? Go hang Blair Witch symbols in the park everyone frequents and set up some clues that point back to what you’re doing. Then tease it up with videos, cryptic tweets, or whatever.

Okay, those are all the ones I could think of off the top of my head. Submit your ideas below or just checkout our infographic!

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What is a Nofollow?

15 Oct 2010 | written by AJ Wilcox for the SEO, web site marketing strategies section(s)

What is a Nofollow?
ThoughtMechanics.com

This is a question I get all the time. In short, the nofollow attribute in HTML is a way for you to tag a link to suggest to the search engines that they ignore this link’s existence. When I say ‘ignore the link’, I mean that Google won’t use the link for any of the 3 ways that Google uses links. That means they won’t visit the link to find new content, they won’t give link popularity through it, and they won’t take the anchor text as a clue for what keyword the content should rank for.

Read On

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All Your Links are Belong to Us: How Google Uses Links

8 Oct 2010 | written by AJ Wilcox for the SEO, web site marketing strategies section(s)

All Your Links are Belong to Us: How Google Uses Links
Image from ugent.be - vaguely resembling links

We know how humans use links – simply to redirect visitors to different resources. BORING! When Google came onto the scene, they innovated by introducing popularity into the search algorithm. The key to this popularity is linking. There are three ways that search engines use links to accomplish their purposes. These are:

1. Find new content to add to the index

2. To attribute popularity to the page being linked to

3. Anchor text as a clue to which keywords the content might be relevant for

Considering all the uses that search engines have for our links, it’s probably pretty important to make sure your linking strategy is sound.

Read On

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Creating Scalable Linkbuilding Processes

4 Oct 2010 | written by AJ Wilcox for the SEO, web site marketing strategies section(s)

Creating Scalable Linkbuilding Processes
foothillsdisposal.com

Anyone who’s ever read anything about SEO knows that building links is important, but what does it mean? There are potentially millions of reasons for one site to link to another

Everyone is looking for the silver bullet with linkbuilding – how to create a process where you can easily, quickly, cheaply, and reliably create links that count and make a difference in your rankings? I’ll tell you that there is no golden gun (James Bond reference, anyone?) for getting awesome links.

Scalable vs. Effective

In linkbuilding, scalability and effectiveness share an inverse relationship:

quality vs scalability tradeoff

Read On

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Turn Your Social Media “Peekers” into Faithful Followers

24 Sep 2010 | written by Aggie Villanueva for the Social Networking, web site marketing strategies section(s)

Turn Your Social Media “Peekers” into Faithful Followers

We work so diligently gaining our social media following it’s hard not to wince when someone unfollows or unfriends us. Of course it’s not personal. We also make similar decisions about the niche we follow. Think about it for a moment, why do you unfollow? Irrelevant posts? Boring? Too much self-promotion?

Now turn the tables and study your own posts. When people follow just to check you out and see if you’re worth the time and space you take up, it’s up to you to make yourself worth it to them.

Read On

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Your Online Reputation – It’s About Standing For Something

16 Sep 2010 | written by Clint Eagar for the internet marketing, Small Business Tips, Social Networking, web site marketing strategies section(s)

Your Online Reputation - It's About Standing For Something
Image Source: Salad Bar Project

As an internet marketer, I hear a lot of talk about reputation management.  I was recently impressed by a great success story. It wasn’t really done to manage reputation, but to live up to one of the companies values statements: “Caring about our communities & our environment.” For most companies, I think a value statement like this is just lip service, so it was very refreshing to see a company actually living it. Like Cervantes said, “the proof of the pudding is in the eating.” Read On

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What is PageRank Still Being Used For?

15 Sep 2010 | written by AJ Wilcox for the SEO, web site marketing strategies section(s)

What is PageRank Still Being Used For?
obscure.org

So, PageRank is dead, right? Oh no, it’s definitely alive and well. It’s not being used as a factor to determine a page’s ranking anymore, but it’s certainly not ignored. Let me explain.

Google would never trash PageRank – it’s what made Google great! Before Google, the other search engines simply relied on what you say about yourself to rank you, usually in the form of how many times a given keyword is repeated on a page. Google innovated and started basing rankings not only on what sites said about themselves, but also what others said about the site – or its popularity. This popularity came in the form of links. Read On

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In Choosing an SEO Company, You Are the Boss!

13 Sep 2010 | written by Tam Palis for the SEO, web site marketing strategies section(s)

In Choosing an SEO Company, You Are the Boss!

In achieving success in the world of online business, SEO plays a very important role. SEO makes it possible for a website to rank on the top list in the search engine results page. A website at the top of the list will, of course, be visited by more people who are looking for the related information or products. It also works hand in hand in the online reputation management realm for a company or individual. Significant amounts of money are lost everyday because of misleading and erroneous information in search engine results. Read On

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How Your Trust/Authority Affects Your Rankings

7 Sep 2010 | written by AJ Wilcox for the SEO, web site marketing strategies section(s)

How Your Trust/Authority Affects Your Rankings
pragia.cz

In the graph of ranking metrics that SEOmoz puts out, the largest slice of the pie (24%) is called “Trust and Authority of the Host Domain”. This means that just under ¼ of how you rank is determined by your site’s trust and authority. Why would the #1 most important factor in ranking be your site’s trust?

How much does Google spend each day to combat spam and other low-quality sites? I don’t know if I can quantify it without some help from the Big G, but I do know they have a whole team dedicated to fighting Spam, which is headed by Matt Cutts. That’s a whole team of overhead and salaries, potentially all over the world. With millions of dollars spent every year to combat spam, doesn’t it make sense to reward trust and authority as the largest part of the algorithm? This serves to naturally boost those with high trust and keep down those with spammy profiles. Read On

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