Category Archives: local internet marketing

According to research firm Gartner, “Mobile phones will overtake PCs as the most common Web access devices worldwide by 2013 . . . Gartner estimates the combined installed base of smartphones and browser-equipped enhanced phones will surpass 1.82 billion units by 2013, eclipsing the total of 1.78 billion PCs by then.”

Despite the fact that Mobile is the fastest growing marketing medium (even faster than social media), only 61% of the Fortune 500 say they have mobile strategies on the way. Read On

Social media is awesome and can do so much for your business. But with so many modes of use that it can provide, how do you prioritize, and where do you start? Great questions – let’s start out with listing all 5 modes:

1. Branding/PR
2. Sales channel
3. Promotions
4. Customer interaction
5. Reputation management

This is the third of a 5-part series where I’m going to cover all 5 in detail. Today we’ll dive into the promotion mode of your social media platforms and teach you how to take advantage of this mode. Read On

As a freelance copywriter, I spend a lot of time obsessing over headlines. Don’t get me wrong, I care about writing great body copy, too, but I’ve always been of the opinion that if you don’t have a powerful headline that sucks readers in, it doesn’t matter how great the rest of your copy is, because no one will read it.

That goes for everything from sales copy on your website to your blog posts. If the headline isn’t clear and enticing, everything else is pointless.  To put it as simply as possible, the goal of your headline is to induce people to start reading the body of your copy.

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I read an interesting blog post recently that said that all local SEO was blackhat because it was done for the wrong reasons. I’m afraid I have to strongly disagree. For any local business trying to market themselves with their website, SEO (search engine optimization) is both essential and completely ethical. Read On

Case studies are a great way to demonstrate the value and benefits of using your product or services. Well-written case studies convince prospects they need your product or services by demonstrating how a satisfied customer used your solution to produce tangible benefits and ROI.

Even though case studies are proven, time and time again, to better convert leads into customers, many businesses today are still missing case studies as a part of their marketing strategy. Some businesses think they are too small, some say they don’t have any case study volunteers, and some simply don’t know how to get started. Whatever the reason may be, if you aren’t using them, you are missing out on a huge opportunity to reach leads and buyers.

Here are 5 main reasons why case studies should be an integral part of EVERY marketing campaign.

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I’d like to tell you about my experience with on-site SEO changes. We have had thousands of clients in the past to whom we have recommended keyword changes on their sites. Some implemented their changes right away, and some held off for a while. We monitored the performance of these campaigns and found a massive difference in the keyword rankings at the end of the campaign.

After 6 months, over 85% of the clients who implemented their on-site changes were ranked on the first page. Conversely, very few of the clients who didn’t implement found first-page rankings. This would lead us to believe that on-site factors would be the most important search ranking factor, right?

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Using PPC to turn a local online shopper into a customer can be daunting to a local business owner. Thankfully search engines have made competing locally much easier in the past few years. They’ve added several targeting options that help ensure only local audiences see the ads.Targeting locally can be done on a smaller budget because of reduced competition which translates into lower cost–unless you target New York or LA. I want to go over a few tips that can can help anyone get the most out of local ppc marketing.
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The benefits of getting your work done on an online job marketplace are clear: Real-time access to a vast pool of skilled Providers, the ability to better manage your staff by ramping up and down when you need to, zero time spent training, results-based transactions, and more.

However, choosing one expert out of tens of thousands available today can be a daunting task for the uninitiated. You have to make sure that they’re really experts (unlike Huey over here). Before you try your luck and pick one at random, glance over these notes. The following four tips can help you get the right Provider for your next project, whether it is a small $500 job or a $500,000 monster. Read On

Should your business website have a blog? Does having a blog help in SEO or getting more sales? What is the relation between SEO and blogging?   Well, these are the questions which are often asked by business owners about how a blog can help their business. If you, too, are a business owner searching for answers of similar questions then here are the few SOLID reasons why your corporate website should have a blog.

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