Posts Categorized: Local Marketing

SEO and Google Business Photos

Search engine optimization (SEO) is always changing. Ever-changing algorithms nudge business owners into thinking more about marketing as a whole instead of focusing only on a single keyword ranking. Here are a couple quick wins for owning more of the search engine results real estate.

Google Local Saved the Day!

Last week was one of those weeks. My husband and I spent the week working, packing, and moving into a new house while trying to keep up with social events. On Saturday, we left the piles of unpacked boxes in a rush to make it to a dear friend’s wedding. We traveled 45 miles only…

What You Must Know for Local SEO

If most of your customers are located near your brick-and-mortar business, then you have probably considered conducting local SEO campaigns. When you have a local business, local SEO is the best way to utilize your internet advertising budget. Whether you run your campaign through an online advertising agency like OrangeSoda or you do your own…

The Importance of Positive Reviews for Local SEO

As a professional blogger, online marketing guru, and avid online shopper, you can count on me nearly 100% of the time to write online reviews. If I have an excellent experience with a company, I will write a stellar review and share it with my online community. Similarly, if I have a negative experience, I…

The Basics of Local Optimization

Local optimization is one of the best ways to bring customers into your business. Optimizing for local search, like Google MAPS, is the perfect way to find customers in your area. Like any internet optimization technique, there are a series of important strategies to follow in order to see the best results possible. If you…

Get Personal with Google+ Local

Isn’t it amazing how far we have come since the days of advertising in phonebooks and newspapers? Not to say there isn’t a place in this world for print marketing, but how cool are all the emerging internet tools that help us distribute information? Not only does internet marketing make it easy for consumers to…

How to Get Noticed on Google Maps

Ranking on Google Maps is one of the most cost effective ways for any business owner to find targeted customers. While you definitely want a high Google Maps ranking, not all of the same old SEO tricks work on Google Maps. Here are some quick tips to help you rank high while avoiding mistakes that…

What's the Deal with Instagram?

It turns out more and more peeps are turning to Instagram all the time. In August of this year, Instagram even beat out Twitter for mobile users. That’s right. According to comScore, Instagram had about 7.3 million daily mobile viewers, while Twitter had about 6.9 million daily mobile users. What does this mean for businesses?…

Another Reason to Get on the Map

As of December 13, 2012, Google Maps is officially live for iOS users. This means iPhone and iPad users now have easy mobile access to Google Local search maps, ratings, reviews, and step-by-step voice directions. This is great news for any business, as your local search marketing efforts will pay off ten fold.