If most of your customers are located near your brick-and-mortar business, then you have probably considered conducting local SEO campaigns. When you have a local business, local SEO is the best way to utilize your internet advertising budget. Whether you run your campaign through an online advertising agency like OrangeSoda or you do your own SEO, there are a few things you must do in order to make the most of your advertising budget. Read On
Category Archives: local internet marketing
While onsite optimization plays a huge role in the success of your SEO campaign, it’s equally as important to promote your site on websites across the Internet. One great way to do this is to encourage quality links to your website. Here are just a few ways quality links will benefit you. Read On
Local optimization is one of the best ways to bring customers into your business. Optimizing for local search, like Google MAPS, is the perfect way to find customers in your area. Like any internet optimization technique, there are a series of important strategies to follow in order to see the best results possible. If you consult with an SEO professional, here are the most common suggestions they make: Read On
The online checkout process should be very familiar to all of us by now, and yet every site seems to have their own methods and ideas for how the checkout process should work. Plain and simple: the easier the checkout process, the more sales you’ll have. Here are a few tips for things to do and things to avoid. Read On
It turns out more and more peeps are turning to Instagram all the time. In August of this year, Instagram even beat out Twitter for mobile users. That’s right. According to comScore, Instagram had about 7.3 million daily mobile viewers, while Twitter had about 6.9 million daily mobile users. What does this mean for businesses? It’s time to consider jumping on the bandwagon.
Google is constantly changing its algorithms and platforms. What once was a new phenomenon is now old news. On May 30, 2012, Google officially announced the merge from Places to Google+ Local. Eighty million Places pages that were once part of Google Places Maps were converted to Google+ Local pages.
Here are some basic ways to build your website’s credibility and relevancy, so that search engines such as Google will see your business as trustworthy. While online marketing can be complex and seem intimidating, there are some easy steps you can follow to better promote your website.
What is a QR Code?
QR codes (Quick Response codes) are like traditional barcodes, but on steroids. Traditional barcodes can only hold about 10–20 characters and information is read by a scanner in a linear, vertical format.
QR codes, on the other hand, store information like a traditional barcode in a vertical format, but also add information that is stored and read horizontally. This 2nd dimension is called a 2D matrix bar code. Because information is now stored horizontally and vertically, it gives QR codes the capability to store a larger number of characters than traditional bar codes: 4, 296 alphanumeric or 7,089 numeric characters, to be exact.[i] Read On
Link building is a hot topic in the SEO world. While there are thousands of factors that go into the ranking equation for each site, having high-quality links to your site is always a benefit. Not only do high-quality links help in the ranking equation, but they are also beneficial in drawing visitors to your site outside of search engine results pages. If you have the time and want to put forth the effort to do some link building for your site, guest posting on various blogs can be a great way to build quality links. SEOMoz posted some great tips for blogger outreach a while ago. However, in order to get those quality links, you need to have quality content, too. Here are a few tips to make sure you’re creating quality content for your link building strategy: Read On
Throughout my time in the SEO industry, I’ve had the chance to evaluate thousands of websites and have taken many mental notes about factors that make a great site and those that don’t. Why does content matter? It’s simple: credibility. Without credibility, your chance of converting viewers into customers goes downhill fast. It’s vital that visitors to your site see your online business as a trusted resource for the product or service they’re searching for.
If you’ve taken on the task of personally creating and designing your site’s content, here are a few tips to make sure it’s not negatively affecting your image. Read On