It turns out more and more peeps are turning to Instagram all the time. In August of this year, Instagram even beat out Twitter for mobile users. That’s right. According to comScore, Instagram had about 7.3 million daily mobile viewers, while Twitter had about 6.9 million daily mobile users. What does this mean for businesses? It’s time to consider jumping on the bandwagon.
Category Archives: local internet marketing
Google is constantly changing its algorithms and platforms. What once was a new phenomenon is now old news. On May 30, 2012, Google officially announced the merge from Places to Google+ Local. Eighty million Places pages that were once part of Google Places Maps were converted to Google+ Local pages.
Here are some basic ways to build your website’s credibility and relevancy, so that search engines such as Google will see your business as trustworthy. While online marketing can be complex and seem intimidating, there are some easy steps you can follow to better promote your website.
What is a QR Code?
QR codes (Quick Response codes) are like traditional barcodes, but on steroids. Traditional barcodes can only hold about 10–20 characters and information is read by a scanner in a linear, vertical format.
QR codes, on the other hand, store information like a traditional barcode in a vertical format, but also add information that is stored and read horizontally. This 2nd dimension is called a 2D matrix bar code. Because information is now stored horizontally and vertically, it gives QR codes the capability to store a larger number of characters than traditional bar codes: 4, 296 alphanumeric or 7,089 numeric characters, to be exact.[i] Read On
Link building is a hot topic in the SEO world. While there are thousands of factors that go into the ranking equation for each site, having high-quality links to your site is always a benefit. Not only do high-quality links help in the ranking equation, but they are also beneficial in drawing visitors to your site outside of search engine results pages. If you have the time and want to put forth the effort to do some link building for your site, guest posting on various blogs can be a great way to build quality links. SEOMoz posted some great tips for blogger outreach a while ago. However, in order to get those quality links, you need to have quality content, too. Here are a few tips to make sure you’re creating quality content for your link building strategy: Read On
Throughout my time in the SEO industry, I’ve had the chance to evaluate thousands of websites and have taken many mental notes about factors that make a great site and those that don’t. Why does content matter? It’s simple: credibility. Without credibility, your chance of converting viewers into customers goes downhill fast. It’s vital that visitors to your site see your online business as a trusted resource for the product or service they’re searching for.
If you’ve taken on the task of personally creating and designing your site’s content, here are a few tips to make sure it’s not negatively affecting your image. Read On
Join the experts of OrangeSoda and learn all about essentials of online marketing. While you’re at it, receive a free website analysis and $200 of free advertising just for showing up!
It’s the time of year when green grass flourishes and fresh flowers blossom. So why not let your business grow with them? Join OrangeSoda’s experts to learn about online marketing essentials, from search engine optimization to social media and everything in between.
While you’re at it, receive a free website analysis and $200 of free advertising just for showing up!
And just like any other garden, space is limited, so register your business today and get going (and growing).
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Date: Tuesday, April 19
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With Halloween coming up, we were wondering how haunted houses, haunted forests, haunted corn mazes, and haunted laundromats did business, marketed their hauntings, and made money.
You’d figure that, in 2010, the number one marketing tool for these guys would be social media and the Internet but alas, it’s still the radio. Here’s some quick ideas of what haunt peddlers could do to take advantage of social media.
Take frightened pictures of your guests
Take patrons’ pictures when they’re screaming because that headless-zombie-Jason-look-alike-with-the-limp-and-baby-arms just jumped out and everyone screamed like they were at a Justin Bieber concert. But then give these pictures out for free. If it were me, I would have a kiosk setup outside where guests could claim their pictures by posting them straight to Facebook.
Use the power of video and scary pranks
In a brilliant move, a movie recently used Chatroulette to scare people by with a cute girl that goes all crazy demon possessed. Haunt peddlers should rinse and repeat, record the reactions, and shared the love. Showing people that you can scare through the Internet will convince them that you can scare in person.
Use your theme to the Nth degree
If your haunted attraction has a theme like The Ring, tease it up by releasing your own 7-days till death video before the opening. Try to extend whatever themes you’re working with. For another example, across the street from the office I’m sitting in is a “Haunted Forest.” Why not go and haunt a popular forest spot to promote what you’re doing? Go hang Blair Witch symbols in the park everyone frequents and set up some clues that point back to what you’re doing. Then tease it up with videos, cryptic tweets, or whatever.
Okay, those are all the ones I could think of off the top of my head. Submit your ideas below or just checkout our infographic!
This is a question I get all the time. In short, the nofollow attribute in HTML is a way for you to tag a link to suggest to the search engines that they ignore this link’s existence. When I say ‘ignore the link’, I mean that Google won’t use the link for any of the 3 ways that Google uses links. That means they won’t visit the link to find new content, they won’t give link popularity through it, and they won’t take the anchor text as a clue for what keyword the content should rank for.
We know how humans use links – simply to redirect visitors to different resources. BORING! When Google came onto the scene, they innovated by introducing popularity into the search algorithm. The key to this popularity is linking. There are three ways that search engines use links to accomplish their purposes. These are:
1. Find new content to add to the index
2. To attribute popularity to the page being linked to
3. Anchor text as a clue to which keywords the content might be relevant for
Considering all the uses that search engines have for our links, it’s probably pretty important to make sure your linking strategy is sound.