Posts Categorized: Local Marketing

21 April 2015 Deadline for Mobile Friendly Website

Google Announces a Big Change: Why Your Website May Be in Trouble If consumers have to pull out their reading glasses to decipher the text from your website when pulled up on their smartphones, there’s a problem. Having a stellar website may give your business bragging rights, but if it hasn’t been optimized for mobile…

Which Social Media Outlet Is Best for My Business?

Let’s face it—social media has taken over the globe one Facebook user at a time. And unless you’re the adorable old lady who believes Twitter is a birdwatching club, it’s time to utilize social media for your company. As a business owner, you’ve probably wondered which social media outlet is best. Here’s an insider’s look…

Why Brian Williams Needs Reputation Management

Why Brian Williams Needs Reputation Management Brian Williams—the suave face of NBC Nightly News and one of the nation’s favorite reporters (until now) was recently suspended from NBC for 6 months without pay. This occurred after he falsely reported coming under fire in a US military helicopter during the invasion of Iraq in 2003. Williams…

5 Crucial Reasons to List Your Business in Online Local Directories

Nowadays, the trend is to search for nearby carwashes with your smartphone and to buy kitchen appliances from your tablet while lounging in your pajamas in bed. The Internet is everywhere, and the old hardback Yellow Pages have become nothing more than paper weights. In fact, every single day there are nearly 6-billion Google searches….

What We know about Penguin 3.0 So Far

Google confirmed an algorithm update to Penguin this past weekend. Welcome, Penguin 3.0! While the details are still forthcoming, here’s what we know so far. About Penguin Penguin was first announced in April of 2012. The algorithm affects search engine rankings by targeting websites that violate Google’s Webmaster Guidelines by using “black hat” SEO techniques,…

How Reputation Management Affects Your Bottom-Line

Did you know 52% of people are more likely to use a local business with positive reviews? Meanwhile, only 28% make a choice based on location and convenience. In a study by public relations firm Weber Shandwick, it concluded that what people say and online reviews are the most influential factor when forming consumer perceptions…

Tips and Tricks to Conquer Social Media Management as a Small Business Owner

Do you remember life before smartphones, instantaneous Internet connectivity, and Google? What did you do then when you needed a recommendation for a restaurant, a contractor, a plumber, or a babysitter? You may have looked in the phone book or you may have asked a friend, neighbor, or relative for a recommendation. Ah, word-of-mouth referrals,…

Why Company Culture Is Important: An Inside Look at Halloween at OrangeSoda

Anyone who knows OrangeSoda has heard about our upbeat culture and company activities. We like fizzy drinks, ping pong, having fun, and decorating the office in crazy ways for Halloween. Different departments often choose a theme for decorations for their area of the office and then plan coordinating costumes to make it a 360-degree experience. We go…