Category Archives: local internet marketing

The Top Three FREE Online Marketing Strategies You Should Be Using

6 Jun 2014 | written by Elizabeth Baier for the local internet marketing, online marketing section(s)

You don’t need to assume that marketing your company takes a lot of money. Thanks to the Internet, there are tons of free tips out there to help you. With minimal research, you can implement several of these options on your own. There are many merits to hiring a company to handle your overall SEO and PPC campaigns, but there are a few basic things you can take care of yourself before passing things off to the big guys.

Evaluate Your Website

You should look over your website every few months at the least to make sure things are running smoothly and you are getting the traffic that you want. Things like slow load times, typos throughout content, old and outdated content, etc. will prevent the user from having an enjoyable experience and could cost you thousands of dollars in revenue. There are many “check lists” out there that can help you identify some common problems, but here is a condensed list of the things we think are most important.

Check to see if you have a Sitemap.

Think of your Sitemap as a menu. At a restaurant, you expect to see a menu before you order, right? A Sitemap is a “menu” for search engine crawlers—the crawler can see everything you have (pages, links, and videos) and collects the information for future searches. Google, in particular, emphasizes the importance of this feature. Here is a simple tutorial to find out if your webmaster published a Sitemap, and if you find out you don’t have one, do a simple search like, “How to install a Sitemap” and you’ll get tons of results.

Verify that you have Title Tags.

Every page on your website should have a Title Tag. If you are unfamiliar, this is the tagline or the text that shows on the search engine results page. (See picture below.)

The Title Tag will also show up if you hover over the page/tab you’re in. As you can see, this effectively names your page and allows search engines to recognize what the page is about.

Your Title Tag MUST match what you actually talk about on the page. You will be penalized if you use hot topics to start ranking for something but it doesn’t match what is on your site. Hummingbird is all about giving the searcher what (s)he really wants and if you’re trying to trick people, that won’t fly.

Check for duplicate content.

You may have created your website in a hurry or didn’t have time to write unique content for every page. That would’ve been fine a few years ago, but these days won’t do you any good. Duplicate content throughout your site can hurt you in search engine rankings. There are many online tools that can help you find duplicate content and when you have more time, you can replace it with new, fresh content.

Get on the Social Media Train

These days you need more publicity than your website offers you. You need to board the social media train. This is a (relatively) easy and FREE tool that you have been missing out on. Choose the outlets where your customers are. For example, if you own a boutique, Instagram is probably one of your best tools. You can take pictures of your shop, your customers, new arrivals, and advertise your promotions for free! If you offer contactor services, you may want to put your information on some local directories instead of the Instagram route.

Making accounts, creating pages, followed by engaging your crowd on social media opens so many doors for your business. You seem more approachable, more personable, and clients can easily recommend you. You can promote sales, coupons, and new blog posts easily and for free.

There aren’t any good excuses if you aren’t on social already because it is very easy. Here are some instructions for popular platforms:

Feel free to branch out from the typical sites if you work in a niche industry or you feel other sites would best serve your clients.

Use (Positive) Testimonials for All They Are Worth

Most people say the highest compliment is a referral. Whether it’s by word of mouth or over social media, client opinions matter and you can use this to power your marketing. Many consumers conduct research before they hire someone for a job. The best way you can answer immediate questions about your services is through your website content, but the best way you can answer questions about quality of work and follow-through is by displaying testimonials (or case studies) proudly because:

Make sure your new visitors know where they can go to view testimonials or get more information from your previous clients. Publicize testimonials tactfully on your social media outlets and websites. Used correctly, testimonials will prove to be one of your best marketing tactics—and it’s free!

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Three Niche Marketing Tactics You Should Use to Gain More Customers

20 May 2014 | written by Elizabeth Baier for the internet marketing, local internet marketing, online marketing section(s)

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If you haven’t already begun to explore the realm of niche marketing, it is time to start. Niche marketing is more profitable than broader tactics because you are targeting a narrow group—a group that truly wants what you are offering.

When people are looking for your services or answers to common questions related to your industry, they want answers quickly and you have the opportunity to be the number one source of information.

Google is holding strong as the search engine marketing share leader with more than 65% of searchers using a Google site to find information online. Google’s large algorithm (“search recipe”) update released in fall 2013 focused on understanding the context of the search and then giving the best results—what the user really wants to know a.k.a. niche information.

This change accommodates long-tail, question-like queries, which most searchers use in their day-to-day life. With this change, there is a less attention on anchor text or targeted keywords and more attention on the actual content on your site and the information it offers. Read On

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How to Use Word-of-Mouth Marketing to Promote Your Business

How to Use Word-of-Mouth Marketing to Promote Your Business

Word of mouth marketing is one of the most powerful sources of marketing out there. This is because we generally trust the word of our family, friends, colleges, and even random voices on the Internet over a paid advertisement. While it may be difficult, as an advertiser, to get people to tell there friends and family about your products and/or services, it’s not impossible. In fact, the Internet has provided a few ways to make word-of-mouth marketing easier. Here are a few ways to promote your business through word-of-mouth marketing via the Internet.

Read On

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Google Takes Action on Guest Blogging Communities

20 Mar 2014 | written by Charlie Gray for the internet marketing, local internet marketing, Local Maps, online marketing, OrangeSoda News, PPC, SEO, Small Business Tips section(s)

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Yesterday, Google announced that they took action on a guest blogging community. This strategy has been viewed as a white-hat tactic for years and is now being deemed as spammy by Google’s Webspam team. OrangeSoda has not leveraged this network. While we have leveraged guest blog posting strategies, we have stayed within Google Guidelines. As always, we adjust all of our marketing strategies to enhance performance and limit risk.

Read On

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The ROI of Marketing

ROIofMarketing

Investing in online marketing is a big deal for any small business. After all, marketing can be expensive. But it’s also the best way to get people to find out about your products and services. Here are just a few ways to get your ROI with online marketing. Read On

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Google’s New Keyword Planner

KeywordPlanner

If you’ve used Google to do keyword research in the past few months, you may have noticed a few changes. In an effort to increase search engine relevancy, Google has eliminated their Keyword Tool and replaced it with the Keyword Planner. Change, at first, can be difficult, but the Keyword Planner can help you both select excellent keywords for ads and build effective ad content—both of which will help your online marketing. Here is what the new Keyword Planner does and how it works. Read On

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How to Use Google Plus to Increase Your Reach

UsingGooglePlus

I know what you’re thinking! “I’ve just updated my Facebook business profile with some pretty great content. Then I spent some time tweeting, hashtagging, favoriting, and even retweeting. Then I created a board on Pinterest that I know my audience is just going to love. Finally, I wrote an engaging blog post on my company website that my clients are going to eat up. And now you’re telling me I need to post on Google+ too?” Read On

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Internet Marketing is About Buying Attention

BuyingAttention

Do you want to hear something that will blow your mind? The Internet marketing industry, according to TMCNET.com, was worth nearly $31 billion dollars in 2012 and is growing every day. That’s a lot of money going in and out of people’s pockets to do just one simple thing—buy the attention of consumers. While there are a lot of tools you can use to create a successful campaign, like design, content, and analytics, there are a few specific strategies that will help you increase your chances of capturing the attention of your consumers. Read On

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Sync Online Directories Through LocalSync [Infographic]

15 Nov 2013 | written by Ashley R. Cummings for the Infographics, local internet marketing, Local Maps section(s)

SyncOnline

Wasn’t life so easy and grand when all you would have to do to find a local business was open the phone book and sort through thousands of pages? Today, thankfully, more and more people (like everyone) are turning to the Internet to find local businesses. In fact, I bet if you asked a youngster what a phone book was, they would stare at you blankly, and then return to playing Angry Birds on their smartphone. While the increased use of online directories is great news for the Internet user, it can get a bit complicated for the business owner, especially since there are over 40 top online directories to update and manage. It can take hours to update information on these directories, which is nothing short of a pain in the rear. In walks OrangeSoda to save the day. Read On

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3 Tips to Managing Online Feedback

25 Sep 2013 | written by Kevin Wunder for the local internet marketing, Small Business Tips section(s)

ManagingOnlineFeedback

Public profiles are scary to business owners. Having a profile in networks like Yelp and Google+ Local (formerly Google Maps) can be a tough thing for business owners to handle. They want the exposure but are afraid of the ever-looming public review. I know a handful of small business owners who completely shy away from addressing Yelp and/or Google+ Local because the thought of negative online feedback causes serious psychological damage. The fear is that negative reviews will drive customers away. Read On

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