Posts Categorized: Local Marketing

How Reputation Management Affects Your Bottom-Line

Did you know 52% of people are more likely to use a local business with positive reviews? Meanwhile, only 28% make a choice based on location and convenience. In a study by public relations firm Weber Shandwick, it concluded that what people say and online reviews are the most influential factor when forming consumer perceptions…

Tips and Tricks to Conquer Social Media Management as a Small Business Owner

Do you remember life before smartphones, instantaneous Internet connectivity, and Google? What did you do then when you needed a recommendation for a restaurant, a contractor, a plumber, or a babysitter? You may have looked in the phone book or you may have asked a friend, neighbor, or relative for a recommendation. Ah, word-of-mouth referrals,…

Why Company Culture Is Important: An Inside Look at Halloween at OrangeSoda

Anyone who knows OrangeSoda has heard about our upbeat culture and company activities. We like fizzy drinks, ping pong, having fun, and decorating the office in crazy ways for Halloween. Different departments often choose a theme for decorations for their area of the office and then plan coordinating costumes to make it a 360-degree experience. We go…

3 Reasons Why SEO Is Still Important

Late last year and carrying on into this year, the phrase “content is king” started to appear everywhere. The phrase was on blogs, think pieces, and in nearly every article written related to online marketing. Whereas in the past few years SEO was focused on keyword density and more basic factors, we’ve seen search engines…

5 Lessons We Learn from a Social Sweepstakes Success Story

“Wouldn’t it be AMAZING if we won that $500 gift basket of goodies from the county store?” “I need to win those sideline tickets to the game.” They’re on Pinterest, on Facebook, on Twitter, and on Instagram. You’re almost guaranteed to see at least one every day somewhere on social media: a giveaway, social contest,…

How Local Directories on SERPs Changed SEO

The Study: How Directories Affect SEO Recently, I had our engineering team at OrangeSoda perform a study of how all our SEO keywords were ranking on SERPs. The results that we found have changed SEO and our keyword ranking strategies. First, we pulled all of the keywords we were optimizing, but not any halo keywords….

How to Use Word-of-Mouth Marketing to Promote Your Business

Word of mouth marketing is one of the most powerful sources of marketing out there. This is because we generally trust the word of our family, friends, colleges, and even random voices on the Internet over a paid advertisement. While it may be difficult, as an advertiser, to get people to tell there friends and…