With 2012 coming to a close, I decided to really look at the big picture for internet marketing as a whole. Overall, there have been a lot of great updates, and yet some very scary algorithm changes have provided a clear picture for not only SEO analysts, but people all over the world who love the internet. I wanted to share the details of how things have changed this year.
Category Archives: Google News
Have you been hesitant to link your AdWords and Analytics accounts together? If you are a heavy AdWords user and don’t go into Analytics often, there may not have been much incentive to link the two together. However, Google has recently started to allow AdWords accounts to import three important metrics from Analytics: Bounce Rate, Pages/Visit, and Avg. Visit Duration.
Maybe it’s the beach bum in me, but this may be the coolest thing I’ve seen Google do (aside from revolutionizing the internet, creating an industry that pays for my living, and all their Doodles). Google recently added an Ocean View in addition to their Street View of Google Maps.
Anyone who follows the SEO world knows that Google makes changes to their search algorithm quite often. Google posted a video about search algorithm improvements that stated that Google implements over 500 improvements to its algorithm each year. That’s more than one improvement per day. Many of these changes happen without the general public knowing and without a significant effect on the online marketing world. These changes are the reason why we see differences in what shows up on the search engine results page from day-to-day.
Recently, Google has publicly announced two very large algorithm changes. These changes, known as Panda and Penguin, caused quite a bit of buzz in the online marketing world. Read On
Yesterday Google announced the first steps towards a merger between Google Places (Maps listings), and Google+. When Google launched Google+, many people (incorrectly) assumed it was a stand-alone competitor to Facebook. Instead, Google+ is a radical shift for how Google does everything. One year ago, Larry Page (Google CEO) reorganized Google and tied all employee bonuses to Google’s success in social. Consequently, Google+ is fast becoming the hub for all of Google products. They recently integrated Blogger, and now we’re seeing the changes in Google Places. Read On
Recently I have again noticed the “related searches” when I have Googled terms such as “running shoe” or “road bike” (getting ready for triathlon season again!). I noticed that Google is suggesting certain “brands”, “stores”, or “types” of the phrase I am searching. There is not much information about this I can find on the web, so I would like to offer my input as to what is going on here and how to show up in these “related searches” –please chime in if anyone has more input.
This past Sunday, an investigation by the New York Times revealed that JCPenney has been using blackhat tactics to game Google’s search results. According to “The Dirty Little Secrets of Search” by the New York Times, JCPenney has been ranking in the top spot for just about every product they sell. Search Engine Land has a good followup on the subject, but since we’ve been getting so many questions from our customers and partners about it, we figured we’d throw in our two cents.
There are a lot of moral and ethical questions about using blackhat techniques to trick Google’s algorithms into thinking your website is more popular than it is. We don’t use blackhat techniques and we don’t recommend them, but we’re also not your moral compass, so we want to focus on one thing: did it work? Read On
There have been a fair number of posts lately floating around talking about how Google can’t innovate or how they are missing a cohesive product strategy. There’s a lot of worry that Google is just too big to innovate quickly and it’s causing some Googlers to jump ship to Facebook.
Here’s the thing, though: Google doesn’t have an innovation problem. They’ve created an environment where products roll out every day and amaze everyone. Take just this week. It’s only Wednesday and Google has already done tons of great stuff. Read On