Here’s the deal: as a professional blogger, online marketing guru, and avid online shopper, when it comes to writing online reviews, you can count me nearly 100% of the time. If I have an excellent experience with a company, I will write a stellar review and share it with my online community. Similarly, if I have a negative experience, I will write a review explaining all of the reasons why no one in their right mind should conduct business with that company. Additionally, reading online reviews is one of the top ways I gather information before buying a product or service. Fortunately, Google agrees with me on the importance of reviews. Read On
Category Archives: Reviews
When I watch reruns of one of my favorite TV shows, “The Office,” I’m typically not seeking any type of knowledge or profound inspiration – mostly just a good laugh. However, my expectations were proved wrong during one particular episode where the newly hired intern, Ryan, was sharing some of his “business school” knowledge with Michael Scott. It caught my attention when he said “it costs ten times more to find a new customer than to keep an existing one.” I had learned this concept in past business classes; however, I thought it would make an excellent topic for a blog post. We may not be working for the Michael Scott Paper Company, but I think the same concept applies to practically any business. Read On
I may still not know who played in the Super Bowl but you better believe that I know who advertised in the Super Bowl. My Sunday evening ritual of pretending to read books was interrupted by the controversy over Groupon’s ads. On Facebook, I saw friends unsubscribing Groupon, declaring their ads “tasteless!”.
Well, I rushed to savethemoney.org (Groupon’s ad repository) to watch these “tasteless” ads. And then I laughed. I laughed really hard because these ads are some of the most brilliant pieces of ironic self-deprecating advertising I’ve seen in a long time. Read On
Each week here at OrangeSoda several of us get together to pow-wow about our blog posting efforts. We typically have some munchies to sooth the soul. This morning we had delicious Einstein Bros bagels, compare these bagels to the circular cardboard bagel I stomached the other day from Sara Lee which was purchased in a bag from Wal-Mart. Calling these bagels is like calling a Prius a sports car. Read On
When Google released their new keyword tool, I was optimistic. Google tools are always awesome, right? Sadly, the latest tool release, the Google keyword tool, leaves one of the most important markets out in the cold: local search.
Google is Huge on Local
Geo targeting in AdWords and local maps listings for businesses are just a couple of the examples of products that Google has created entirely for the local market. Google loves local!
So imagine my surprise when I open up Google’s new keyword tool to run some local keywords and see that the new tool has flipped the opposite way – not only does it favor national keyterms, but it eschews geo qualifiers.
“Power friending is a social media approach built around authenticity. The goal is to build a network of real friends around your brand, developing relationships based on mutual respect and support.” - Power Friending: Demystifying social media to grow your business, Amber Mac
Virtually every business worth its salt is either already leveraging social media or is trying to establish some form of social media strategy. Though some may say Facebook and Twitter are just “an opportunity to practice narcissism in a socially acceptable way,” the fact, according to comScore, is that Facebook now represents 5.5% of all time spent online (up from 2.5% the previous year). Social media is not just a fad, and a sound strategy is important to the success of your business! Read On
Since the information highway has no end in sight, it is more important than ever to take proactive steps to manage your company’s online reputation. The enormity of the web is a blessing and curse–it gives you the tools to monitor your reputation, but it also gives the same tools to anybody who wants to disparage your business.
Knowing how to use social networks and search engines can help silence unprovoked dissent. Despite the breadth of the internet, only one or two negative pieces of feedback will hurt your company’s image, which scares off prospective customers. Follow a few simple steps to ensure that your business’s online reputation attracts clients and generates revenue.
Have you ever gotten a new customer via a referral? It can feel delightfully effortless to have your best customers essentially do your marketing for you by recommending your business to friends and colleagues.
These personal and professional networks are increasingly moving online. Instead of picking up a phone and calling a dozen people to ask for a recommendation for a hair stylist or a business card printing company, people are surveying their Twitter followers, monitoring which brands their friends “like” on Facebook, and looking for reviews by trusted peers.
Jason Fried and David Heinemeier Hansson write the way they build websites. And that’s not a bad thing. They’re the authors of REWORK, the latest book from Chicago-based web application company 37Signals. Written as a series of iterations on iterating, the book expresses the now-famous philosophy of Fried and Hansson in their most readable, well-illustrated way yet. From meetings and work hours to finding funding and picking fights with the competition, this book will surprise you with its blunt witticisms.