Category Archives: Fun Stuff
“Power friending is a social media approach built around authenticity. The goal is to build a network of real friends around your brand, developing relationships based on mutual respect and support.” - Power Friending: Demystifying social media to grow your business, Amber Mac
Virtually every business worth its salt is either already leveraging social media or is trying to establish some form of social media strategy. Though some may say Facebook and Twitter are just “an opportunity to practice narcissism in a socially acceptable way,” the fact, according to comScore, is that Facebook now represents 5.5% of all time spent online (up from 2.5% the previous year). Social media is not just a fad, and a sound strategy is important to the success of your business! Read On
The car company Mini has always been awesome at guerilla marketing and doing PR stunts that generate crazy amounts of buzz. Mini recently launched an Internet marketing campaign that shot a little above its direct competition.
Mini issued a racing challenge to none other than Porsche. Why did this generate buzz? Simple – Mini is a relatively cheap car, and Porsche is a racing machine that costs $60,000 more.
We’ve been really amazed to watch things changing lately. Everything is going mobile and everything is getting more and more localized. Local search is skyrocketing exponentially and we wanted to try to communicate some of the changes that are going on.
Check out our infographic after the bump. Read On
Since the information highway has no end in sight, it is more important than ever to take proactive steps to manage your company’s online reputation. The enormity of the web is a blessing and curse–it gives you the tools to monitor your reputation, but it also gives the same tools to anybody who wants to disparage your business.
Knowing how to use social networks and search engines can help silence unprovoked dissent. Despite the breadth of the internet, only one or two negative pieces of feedback will hurt your company’s image, which scares off prospective customers. Follow a few simple steps to ensure that your business’s online reputation attracts clients and generates revenue.
Have you ever gotten a new customer via a referral? It can feel delightfully effortless to have your best customers essentially do your marketing for you by recommending your business to friends and colleagues.
These personal and professional networks are increasingly moving online. Instead of picking up a phone and calling a dozen people to ask for a recommendation for a hair stylist or a business card printing company, people are surveying their Twitter followers, monitoring which brands their friends “like” on Facebook, and looking for reviews by trusted peers.
Last week I spoke at smcslc and talked about SEO and theming in wordpress. As part of the demonstration I converted a free html template to a wordpress template. I’ve added some bells and whistles and made sure the whole thing is SEO friendly and now present it here for your free downloading pleasure.
Here at OrangeSoda, we have a long history of pranks. We love to prank each other which led one of our best PPC Analysts, Dallin Price, into trouble. After pranking someone else Dallin expressed his interest in being involved in the next prank; he then promptly went on vacation for a week.
Who in their right mind would ask to be in on more pranks and then leave town for a week?!
Pics and details after the break.
Jason Fried and David Heinemeier Hansson write the way they build websites. And that’s not a bad thing. They’re the authors of REWORK, the latest book from Chicago-based web application company 37Signals. Written as a series of iterations on iterating, the book expresses the now-famous philosophy of Fried and Hansson in their most readable, well-illustrated way yet. From meetings and work hours to finding funding and picking fights with the competition, this book will surprise you with its blunt witticisms.