Category Archives: Fun Stuff

The Marketing Economics of Halloween Attractions

20 Oct 2010 | written by Dan Garfield for the Infographics, local internet marketing, Social Networking section(s)

The Marketing Economics of Halloween Attractions

With Halloween coming up, we were wondering how haunted houses, haunted forests, haunted corn mazes, and haunted laundromats did business, marketed their hauntings, and made money.

You’d figure that, in 2010, the number one marketing tool for these guys would be social media and the Internet but alas, it’s still the radio. Here’s some quick ideas of what haunt peddlers could do to take advantage of social media.

Take frightened pictures of your guests

Take patrons’ pictures when they’re screaming because that headless-zombie-Jason-look-alike-with-the-limp-and-baby-arms just jumped out and everyone screamed like they were at a Justin Bieber concert. But then give these pictures out for free. If it were me, I would have a kiosk setup outside where guests could claim their pictures by posting them straight to Facebook.

Use the power of video and scary pranks

In a brilliant move, a movie recently used Chatroulette to scare people by with a cute girl that goes all crazy demon possessed.  Haunt peddlers should rinse and repeat, record the reactions, and shared the love. Showing people that you can scare through the Internet will convince them that you can scare in person.

Use your theme to the Nth degree

If your haunted attraction has a theme like The Ring, tease it up by releasing your own 7-days till death video before the opening. Try to extend whatever themes you’re working with. For another example, across the street from the office I’m sitting in is a “Haunted Forest.” Why not go and haunt a popular forest spot to promote what you’re doing? Go hang Blair Witch symbols in the park everyone frequents and set up some clues that point back to what you’re doing. Then tease it up with videos, cryptic tweets, or whatever.

Okay, those are all the ones I could think of off the top of my head. Submit your ideas below or just checkout our infographic!

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Employee Appreciation

14 Oct 2010 | written by Dan Garfield for the Fun Stuff section(s)

Employee Appreciation

Every once and a while you have a project that will really burn employees/co-workers out. When people in your organization go above and beyond to get things done right you have to go above and beyond to show your appreciation for them.

It’s in that spirit that we recently honored our lead designer, Rob Kirby. He really went all out completing an important project and we wanted to thank him for his hard work. So we made him a t-shirt. Specifically, Kristen, one of our award winning designers, made a tshirt: Read On

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Winner Winner Chicken Dinner

2 Sep 2010 | written by Dan Garfield for the Fun Stuff section(s)

Winner Winner Chicken Dinner

Last weeks contest yielded this excited winner who was nice enough to come into the office to pick up his prizes (we normally mail these things out). Are you jealous? It’s not too late to enter this weeks contest. Read On

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Demystifying Social Media to Grow Your Business: A Book Review

1 Sep 2010 | written by Trent Read for the Reviews, Social Networking section(s)

Demystifying Social Media to Grow Your Business: A Book Review

“Power friending is a social media approach built around authenticity. The goal is to build a network of real friends around your brand, developing relationships based on mutual respect and support.” - Power Friending: Demystifying social media to grow your business, Amber Mac

Summary

Virtually every business worth its salt is either already leveraging social media or is trying to establish some form of social media strategy. Though some may say Facebook and Twitter are just “an opportunity to practice narcissism in a socially acceptable way,” the fact, according to comScore, is that Facebook now represents 5.5% of all time spent online (up from 2.5% the previous year). Social media is not just a fad, and a sound strategy is important to the success of your business! Read On

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Active Share Plugin for WordPress

6 Aug 2010 | written by Dan Garfield for the Fun Stuff, OrangeSoda News, Social Networking section(s)

Active Share Plugin for Wordpress
screenshot

I was watching a mozinar the other day and saw a really cool share drop down on okcupid’s blog. I thought, “That would be an awesome wordpress plugin!” So I got to hustling and wrote the whole thing from scratch. It’s now available here to download! Read On

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Mini vs. Porsche – a lesson in guerilla marketing

7 Jul 2010 | written by AJ Wilcox for the Fun Stuff, internet marketing section(s)

Mini vs. Porsche – a lesson in guerilla marketing

The car company Mini has always been awesome at guerilla marketing and doing PR stunts that generate crazy amounts of buzz. Mini recently launched an Internet marketing campaign that shot a little above its direct competition.

Mini issued a racing challenge to none other than Porsche. Why did this generate buzz? Simple – Mini is a relatively cheap car, and Porsche is a racing machine that costs $60,000 more.

Read On

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The Power of Local Mobile Search [infographic]

6 Jul 2010 | written by Dan Garfield for the Infographics, internet marketing section(s)

The Power of Local Mobile Search [infographic]

We’ve been really amazed to watch things changing lately. Everything is going mobile and everything is getting more and more localized. Local search is skyrocketing exponentially and we wanted to try to communicate some of the changes that are going on.

Check out our infographic after the bump. Read On

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Suggestions for Managing Your Company’s Online Reputation

23 Jun 2010 | written by Robert Stretch for the internet marketing, Reviews, SEO, Social Networking section(s)

Suggestions for Managing Your Company’s Online Reputation

Since the information highway has no end in sight, it is more important than ever to take proactive steps to manage your company’s online reputation. The enormity of the web is a blessing and curse–it gives you the tools to monitor your reputation, but it also gives the same tools to anybody who wants to disparage your business.

Knowing how to use social networks and search engines can help silence unprovoked dissent. Despite the breadth of the internet, only one or two negative pieces of feedback will hurt your company’s image, which scares off prospective customers. Follow a few simple steps to ensure that your business’s online reputation attracts clients and generates revenue.

Read On

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How Online Reviews Can Grow Your Business

7 Jun 2010 | written by Sarah Beldo for the local internet marketing, Reviews, SEO, Small Business Tips, Social Networking section(s)

How Online Reviews Can Grow Your Business

Have you ever gotten a new customer via a referral? It can feel delightfully effortless to have your best customers essentially do your marketing for you by recommending your business to friends and colleagues.

These personal and professional networks are increasingly moving online. Instead of picking up a phone and calling a dozen people to ask for a recommendation for a hair stylist or a business card printing company, people are surveying their Twitter followers, monitoring which brands their friends “like” on Facebook, and looking for reviews by trusted peers.

Read On

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Free WordPress Template

17 May 2010 | written by Dan Garfield for the Fun Stuff section(s)

Free Wordpress Template

Last week I spoke at smcslc and talked about SEO and theming in wordpress. As part of the demonstration I converted a free html template to a wordpress template. I’ve added some bells and whistles and made sure the whole thing is SEO friendly and now present it here for your free downloading pleasure.

You should use this in combination with an SEO plugin like All in one SEO or Platinum SEO Pack.

Download

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