Okay, so you and everyone has heard something like “this is the year that mobile takes off” for the last three years. Last year was the biggest leap yet for mobile. Evidence of this can be seen with the expansion of Android onto every device on the planet and the ever-expanding empire of Steve Jobs. Even Verizon is positioning themselves to be the mobile leader in the U.S. with the iPhone and a slew of new Android devices coming this year. In fact if you were to view Verizon’s website today, you would see 34 results just for smartphones! Read On
Category Archives: Fun Stuff
I may still not know who played in the Super Bowl but you better believe that I know who advertised in the Super Bowl. My Sunday evening ritual of pretending to read books was interrupted by the controversy over Groupon’s ads. On Facebook, I saw friends unsubscribing Groupon, declaring their ads “tasteless!”.
Well, I rushed to savethemoney.org (Groupon’s ad repository) to watch these “tasteless” ads. And then I laughed. I laughed really hard because these ads are some of the most brilliant pieces of ironic self-deprecating advertising I’ve seen in a long time. Read On
Black Friday 2010 was of epic proportions. Average Holiday spending was up $20 from 2009 to $365.34 per person. The total number of shoppers went up to 212 million from 195 million. While internet shopping is rising, 98% of holiday shopping is done in-person.
Small merchants have a hard time competing with national big box stores which offer deep discounts and sales that small merchants can’t match. What can small businesses do to compete with the Targets and Wal-Marts of Black Friday? Read On
Each week here at OrangeSoda several of us get together to pow-wow about our blog posting efforts. We typically have some munchies to sooth the soul. This morning we had delicious Einstein Bros bagels, compare these bagels to the circular cardboard bagel I stomached the other day from Sara Lee which was purchased in a bag from Wal-Mart. Calling these bagels is like calling a Prius a sports car. Read On
When Google released their new keyword tool, I was optimistic. Google tools are always awesome, right? Sadly, the latest tool release, the Google keyword tool, leaves one of the most important markets out in the cold: local search.
Google is Huge on Local
Geo targeting in AdWords and local maps listings for businesses are just a couple of the examples of products that Google has created entirely for the local market. Google loves local!
So imagine my surprise when I open up Google’s new keyword tool to run some local keywords and see that the new tool has flipped the opposite way – not only does it favor national keyterms, but it eschews geo qualifiers.
With Halloween coming up, we were wondering how haunted houses, haunted forests, haunted corn mazes, and haunted laundromats did business, marketed their hauntings, and made money.
You’d figure that, in 2010, the number one marketing tool for these guys would be social media and the Internet but alas, it’s still the radio. Here’s some quick ideas of what haunt peddlers could do to take advantage of social media.
Take frightened pictures of your guests
Take patrons’ pictures when they’re screaming because that headless-zombie-Jason-look-alike-with-the-limp-and-baby-arms just jumped out and everyone screamed like they were at a Justin Bieber concert. But then give these pictures out for free. If it were me, I would have a kiosk setup outside where guests could claim their pictures by posting them straight to Facebook.
Use the power of video and scary pranks
In a brilliant move, a movie recently used Chatroulette to scare people by with a cute girl that goes all crazy demon possessed. Haunt peddlers should rinse and repeat, record the reactions, and shared the love. Showing people that you can scare through the Internet will convince them that you can scare in person.
Use your theme to the Nth degree
If your haunted attraction has a theme like The Ring, tease it up by releasing your own 7-days till death video before the opening. Try to extend whatever themes you’re working with. For another example, across the street from the office I’m sitting in is a “Haunted Forest.” Why not go and haunt a popular forest spot to promote what you’re doing? Go hang Blair Witch symbols in the park everyone frequents and set up some clues that point back to what you’re doing. Then tease it up with videos, cryptic tweets, or whatever.
Okay, those are all the ones I could think of off the top of my head. Submit your ideas below or just checkout our infographic!
Every once and a while you have a project that will really burn employees/co-workers out. When people in your organization go above and beyond to get things done right you have to go above and beyond to show your appreciation for them.
It’s in that spirit that we recently honored our lead designer, Rob Kirby. He really went all out completing an important project and we wanted to thank him for his hard work. So we made him a t-shirt. Specifically, Kristen, one of our award winning designers, made a tshirt: Read On
“Power friending is a social media approach built around authenticity. The goal is to build a network of real friends around your brand, developing relationships based on mutual respect and support.” - Power Friending: Demystifying social media to grow your business, Amber Mac
Virtually every business worth its salt is either already leveraging social media or is trying to establish some form of social media strategy. Though some may say Facebook and Twitter are just “an opportunity to practice narcissism in a socially acceptable way,” the fact, according to comScore, is that Facebook now represents 5.5% of all time spent online (up from 2.5% the previous year). Social media is not just a fad, and a sound strategy is important to the success of your business! Read On