At OrangeSoda, we’ve spent plenty of time learning, teaching, using, and breathing social media. Since social media users change all the time, we’ve done some research to see how people currently use different social networks. Today we’re happy to share our findings with you. Enjoy.
Category Archives: Fun Stuff
As we wind up another year I can’t help but reflect on some of the best moments. Being chosen for the Inc. 500 was pretty awesome. Getting hundreds of positive notes from happy clients was the best and it’s energized us all here to blow things up even more for next year. We’re cooking up some exciting new things and we’re really excited to show everyone what we’ve been working on. In the meantime, a couple of our bottle rockers put together this fun video to celebrate.
Happy holidays, everyone.
When I watch reruns of one of my favorite TV shows, “The Office,” I’m typically not seeking any type of knowledge or profound inspiration – mostly just a good laugh. However, my expectations were proved wrong during one particular episode where the newly hired intern, Ryan, was sharing some of his “business school” knowledge with Michael Scott. It caught my attention when he said “it costs ten times more to find a new customer than to keep an existing one.” I had learned this concept in past business classes; however, I thought it would make an excellent topic for a blog post. We may not be working for the Michael Scott Paper Company, but I think the same concept applies to practically any business. Read On
After being interviewed on the local news about the failed rape of his sister by an intruder, Antoine Dodson became an internet sensation, featured in the Gregory Brothers’ “Bed Intruder Song,” part of their Auto-Tune the News series. Eventually placing at an amazing #89 on the Billboard Hot 100 singles chart, Antoine went on to become a cult hero, interviewed on The Today Show, performing at the BET Hip Hop Awards, and even had an official Bed Intruder Halloween costume made in his honor.
The following are the events that happened along Antoine’s rise. We also tracked the number of video views for the original interview and the Bed Intruder song.
Okay, so you and everyone has heard something like “this is the year that mobile takes off” for the last three years. Last year was the biggest leap yet for mobile. Evidence of this can be seen with the expansion of Android onto every device on the planet and the ever-expanding empire of Steve Jobs. Even Verizon is positioning themselves to be the mobile leader in the U.S. with the iPhone and a slew of new Android devices coming this year. In fact if you were to view Verizon’s website today, you would see 34 results just for smartphones! Read On
I may still not know who played in the Super Bowl but you better believe that I know who advertised in the Super Bowl. My Sunday evening ritual of pretending to read books was interrupted by the controversy over Groupon’s ads. On Facebook, I saw friends unsubscribing Groupon, declaring their ads “tasteless!”.
Well, I rushed to savethemoney.org (Groupon’s ad repository) to watch these “tasteless” ads. And then I laughed. I laughed really hard because these ads are some of the most brilliant pieces of ironic self-deprecating advertising I’ve seen in a long time. Read On
Black Friday 2010 was of epic proportions. Average Holiday spending was up $20 from 2009 to $365.34 per person. The total number of shoppers went up to 212 million from 195 million. While internet shopping is rising, 98% of holiday shopping is done in-person.
Small merchants have a hard time competing with national big box stores which offer deep discounts and sales that small merchants can’t match. What can small businesses do to compete with the Targets and Wal-Marts of Black Friday? Read On
Each week here at OrangeSoda several of us get together to pow-wow about our blog posting efforts. We typically have some munchies to sooth the soul. This morning we had delicious Einstein Bros bagels, compare these bagels to the circular cardboard bagel I stomached the other day from Sara Lee which was purchased in a bag from Wal-Mart. Calling these bagels is like calling a Prius a sports car. Read On
When Google released their new keyword tool, I was optimistic. Google tools are always awesome, right? Sadly, the latest tool release, the Google keyword tool, leaves one of the most important markets out in the cold: local search.
Google is Huge on Local
Geo targeting in AdWords and local maps listings for businesses are just a couple of the examples of products that Google has created entirely for the local market. Google loves local!
So imagine my surprise when I open up Google’s new keyword tool to run some local keywords and see that the new tool has flipped the opposite way – not only does it favor national keyterms, but it eschews geo qualifiers.