Category Archives: Infographics

Sync Online Directories Through LocalSync [Infographic]

15 Nov 2013 | written by Ashley R. Cummings for the Infographics, local internet marketing, Local Maps section(s)


Wasn’t life so easy and grand when all you would have to do to find a local business was open the phone book and sort through thousands of pages? Today, thankfully, more and more people (like everyone) are turning to the Internet to find local businesses. In fact, I bet if you asked a youngster what a phone book was, they would stare at you blankly, and then return to playing Angry Birds on their smartphone. While the increased use of online directories is great news for the Internet user, it can get a bit complicated for the business owner, especially since there are over 40 top online directories to update and manage. It can take hours to update information on these directories, which is nothing short of a pain in the rear. In walks OrangeSoda to save the day. Read On


Behold: The Power of Social Media

20 Aug 2012 | written by Ashley Walton for the Infographics, Social Networking section(s)

Social Media

At OrangeSoda, we’ve spent plenty of time learning, teaching, using, and breathing social media. Since social media users change all the time, we’ve done some research to see how people currently use different social networks. Today we’re happy to share our findings with you. Enjoy.


Hide yo kids, hide yo wife. Antoine Dodson: An Infographic

2 May 2011 | written by Dylan Higginbotham for the Fun Stuff, Infographics section(s)

Hide yo kids, hide yo wife. Antoine Dodson: An Infographic

After being interviewed on the local news about the failed rape of his sister by an intruder, Antoine Dodson became an internet sensation, featured in the Gregory Brothers’ “Bed Intruder Song,” part of their Auto-Tune the News series. Eventually placing at an amazing #89 on the Billboard Hot 100 singles chart, Antoine went on to become a cult hero, interviewed on The Today Show, performing at the BET Hip Hop Awards, and even had an official Bed Intruder Halloween costume made in his honor.

The following are the events that happened along Antoine’s rise. We also tracked the number of video views for the original interview and the Bed Intruder song.


Small Retailers and Black Friday: How to Win

31 Jan 2011 | written by Dylan Higginbotham for the Fun Stuff, Infographics section(s)

Small Retailers and Black Friday: How to Win

Black Friday 2010 was of epic proportions. Average Holiday spending was up $20 from 2009 to $365.34 per person. The total number of shoppers went up to 212 million from 195 million. While internet shopping is rising, 98% of holiday shopping is done in-person.

Small merchants have a hard time competing with national big box stores which offer deep discounts and sales that small merchants can’t match. What can small businesses do to compete with the Targets and Wal-Marts of Black Friday? Read On


The Marketing Economics of Halloween Attractions

20 Oct 2010 | written by Dan Garfield for the Infographics, local internet marketing, Social Networking section(s)

The Marketing Economics of Halloween Attractions

With Halloween coming up, we were wondering how haunted houses, haunted forests, haunted corn mazes, and haunted laundromats did business, marketed their hauntings, and made money.

You’d figure that, in 2010, the number one marketing tool for these guys would be social media and the Internet but alas, it’s still the radio. Here’s some quick ideas of what haunt peddlers could do to take advantage of social media.

Take frightened pictures of your guests

Take patrons’ pictures when they’re screaming because that headless-zombie-Jason-look-alike-with-the-limp-and-baby-arms just jumped out and everyone screamed like they were at a Justin Bieber concert. But then give these pictures out for free. If it were me, I would have a kiosk setup outside where guests could claim their pictures by posting them straight to Facebook.

Use the power of video and scary pranks

In a brilliant move, a movie recently used Chatroulette to scare people by with a cute girl that goes all crazy demon possessed.  Haunt peddlers should rinse and repeat, record the reactions, and shared the love. Showing people that you can scare through the Internet will convince them that you can scare in person.

Use your theme to the Nth degree

If your haunted attraction has a theme like The Ring, tease it up by releasing your own 7-days till death video before the opening. Try to extend whatever themes you’re working with. For another example, across the street from the office I’m sitting in is a “Haunted Forest.” Why not go and haunt a popular forest spot to promote what you’re doing? Go hang Blair Witch symbols in the park everyone frequents and set up some clues that point back to what you’re doing. Then tease it up with videos, cryptic tweets, or whatever.

Okay, those are all the ones I could think of off the top of my head. Submit your ideas below or just checkout our infographic!


The Power of Local Mobile Search [infographic]

6 Jul 2010 | written by Dan Garfield for the Infographics, internet marketing section(s)

The Power of Local Mobile Search [infographic]

We’ve been really amazed to watch things changing lately. Everything is going mobile and everything is getting more and more localized. Local search is skyrocketing exponentially and we wanted to try to communicate some of the changes that are going on.

Check out our infographic after the bump. Read On


What Google Leaves in China

13 Jan 2010 | written by Dan Garfield for the Google News, Infographics section(s)

What Google Leaves in China

With the recent news that Google might be breaking off its partnership with the Chinese government we wanted to illustrate what that could mean for Google. Check out this infographic I made and I’ll share my thoughts after. Read On