Wasn’t life so easy and grand when all you would have to do to find a local business was open the phone book and sort through thousands of pages? Today, thankfully, more and more people (like everyone) are turning to the Internet to find local businesses. In fact, I bet if you asked a youngster what a phone book was, they would stare at you blankly, and then return to playing Angry Birds on their smartphone. While the increased use of online directories is great news for the Internet user, it can get a bit complicated for the business owner, especially since there are over 40 top online directories to update and manage. It can take hours to update information on these directories, which is nothing short of a pain in the rear. In walks OrangeSoda to save the day. Read On
Category Archives: Fun Stuff
As a professional blogger, online marketing guru, and avid online shopper, you can count on me nearly 100% of the time to write online reviews. If I have an excellent experience with a company, I will write a stellar review and share it with my online community. Similarly, if I have a negative experience, I will write a review explaining all of the reasons why no one in their right mind should conduct business with that company. Additionally, reading online reviews is one of the top ways I gather information before buying a product or service. Fortunately, Google agrees with me on the importance of reviews. Read On
As the Senior Brand Manager at OrangeSoda, I have the chance to think about all kinds of strange things. For instance, this Halloween we had not one, but two departments choose to go with themes related to the Occupy movement. For PR people this kind of thing is a nightmare. Employees came dressed in “Occupy grunge,” holding signs about the economy and forming drum circles. We also had a team come as “Occupy Sesame Street,” a cuter, though at times slightly more depressing variant. The signs and costumes reminded me of the law firm Steven J. Baum and their 2011 Halloween catastrophe. The law firm is one of the top foreclosure companies in the US and their employees decided to dress as recently evicted home owners. The outrage was so strong that stories quickly appeared in the The New York Times and top blogs. Read On
Since OrangeSoda’s beginnings, we’ve been crazy about Halloween. It’s a chance for coworkers to plan and scheme together, to let the creative juices flow, and to bond over silliness. Every year, Halloween at OrangeSoda gets bigger and better. Every department always competes against one another with decorations and themes and in the afternoon, families come in, take a tour, and trick-or-treat throughout the different departments. For Sodians, Halloween is a deep-rooted tradition and a festivity to look forward to all year long. It’s a big part of our company culture, and one of the many reasons why employees love working at OrangeSoda. Here are some of the highlights of the day:
If you were add up all the time you spend moving your hands from keyboard to mouse, you would have enough for an extra vacation at the end of the year. I’m sure most people don’t think about it, but at the end of the day, replacing a few mouse gestures with ‘keyboard moves’ will save a lot of time and make you the fastest searcher in the office. Read On
When I was growing up, my dad and I would sit in the living room together and scheme. Our schemes always focused on some big invention we would create, patent, and sell for millions of dollars. As I got older, there were times when I’d see the actuality of some of our ideas sitting on the shelf at Walmart or in the pages of SkyMall magazine. However, more often than not, our ideas would never sell. I didn’t mind that we didn’t come up with a million-dollar idea, and when I became an adult, I came to the conclusion that I may not have it in me to be an entrepreneur. Read On
At OrangeSoda, we’ve spent plenty of time learning, teaching, using, and breathing social media. Since social media users change all the time, we’ve done some research to see how people currently use different social networks. Today we’re happy to share our findings with you. Enjoy.
As we wind up another year I can’t help but reflect on some of the best moments. Being chosen for the Inc. 500 was pretty awesome. Getting hundreds of positive notes from happy clients was the best and it’s energized us all here to blow things up even more for next year. We’re cooking up some exciting new things and we’re really excited to show everyone what we’ve been working on. In the meantime, a couple of our bottle rockers put together this fun video to celebrate.
Happy holidays, everyone.
When I watch reruns of one of my favorite TV shows, “The Office,” I’m typically not seeking any type of knowledge or profound inspiration – mostly just a good laugh. However, my expectations were proved wrong during one particular episode where the newly hired intern, Ryan, was sharing some of his “business school” knowledge with Michael Scott. It caught my attention when he said “it costs ten times more to find a new customer than to keep an existing one.” I had learned this concept in past business classes; however, I thought it would make an excellent topic for a blog post. We may not be working for the Michael Scott Paper Company, but I think the same concept applies to practically any business. Read On