Category Archives: Fun Stuff

Learn to Embrace Matt Cutts’ SEO Ideologies and Live Happily Ever After

25 Apr 2014 | written by Samantha Karren for the Fun Stuff, internet marketing, online marketing, SEO section(s)

How to Win the Heart of Google

Is Matt Cutts your ally or foe? Do you feel like Google is constantly hunting your site for spammy practices? If you want to ride into the horizon on a white horse (and maybe even get the girl), then it’s time to make Google your friend. Here’s how.

Matt Cutts Inigo Montoya

Are You the Villain?

Matt is not exactly a vigilante, but he did set out (like so many others) to right a wrong with nothing but a healthy dose of righteous indignation and his weapon of choice (most prefer a sword). One way to tell whether you are on the good side of white-hat SEO or not is to put yourself into this fairytale. Read On


Why Your Business Should Consider Using YouTube


What do Red Bull, PlayStation, and Apple have in common?

The answer may surprise you: they are in the top five most popular consumer brands on YouTube as of October 2013. You may think of YouTube as just some website your kids use to show you funny videos, or if you’re like me, you use it to watch endless clips of Sophia Grace and Rosie from Ellen, but this social media site is proving to be very important for brands trying to establish a reputation.

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Google’s Top 10 Searches of 2013

7 Feb 2014 | written by Ashley R. Cummings for the Advertising, Fun Stuff, Uncategorized section(s)


Now that we’re well into 2014, let’s take a look back at what the rest of the world was busy searching for in 2013.

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Sync Online Directories Through LocalSync [Infographic]

15 Nov 2013 | written by Ashley R. Cummings for the Infographics, local internet marketing, Local Maps section(s)


Wasn’t life so easy and grand when all you would have to do to find a local business was open the phone book and sort through thousands of pages? Today, thankfully, more and more people (like everyone) are turning to the Internet to find local businesses. In fact, I bet if you asked a youngster what a phone book was, they would stare at you blankly, and then return to playing Angry Birds on their smartphone. While the increased use of online directories is great news for the Internet user, it can get a bit complicated for the business owner, especially since there are over 40 top online directories to update and manage. It can take hours to update information on these directories, which is nothing short of a pain in the rear. In walks OrangeSoda to save the day. Read On


The Importance of Positive Reviews for Local SEO

22 May 2013 | written by Ashley R. Cummings for the Local Maps, online marketing, Reviews section(s)


As a professional blogger, online marketing guru, and avid online shopper, you can count on me nearly 100% of the time to write online reviews. If I have an excellent experience with a company, I will write a stellar review and share it with my online community. Similarly, if I have a negative experience, I will write a review explaining all of the reasons why no one in their right mind should conduct business with that company. Additionally, reading online reviews is one of the top ways I gather information before buying a product or service. Fortunately, Google agrees with me on the importance of reviews. Read On


The Scary Side of Halloween: PR

5 Nov 2012 | written by Dan Garfield for the Fun Stuff section(s)


As the Senior Brand Manager at OrangeSoda, I have the chance to think about all kinds of strange things. For instance, this Halloween we had not one, but two departments choose to go with themes related to the Occupy movement. For PR people this kind of thing is a nightmare. Employees came dressed in “Occupy grunge,” holding signs about the economy and forming drum circles. We also had a team come as “Occupy Sesame Street,” a cuter, though at times slightly more depressing variant. The signs and costumes reminded me of the law firm Steven J. Baum and their 2011 Halloween catastrophe. The law firm is one of the top foreclosure companies in the US and their employees decided to dress as recently evicted home owners. The outrage was so strong that stories quickly appeared in the The New York Times and top blogs. Read On


Halloween, Soda-style

1 Nov 2012 | written by Ashley Walton for the Fun Stuff section(s)

OS sign

Since OrangeSoda’s beginnings, we’ve been crazy about Halloween. It’s a chance for coworkers to plan and scheme together, to let the creative juices flow, and to bond over silliness. Every year, Halloween at OrangeSoda gets bigger and better. Every department always competes against one another with decorations and themes and in the afternoon, families come in, take a tour, and trick-or-treat throughout the different departments. For Sodians, Halloween is a deep-rooted tradition and a festivity to look forward to all year long. It’s a big part of our company culture, and one of the many reasons why employees love working at OrangeSoda. Here are some of the highlights of the day:

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Use Those Hotkeys

23 Oct 2012 | written by Kyler Dalton for the Fun Stuff section(s)


If you were add up all the time you spend moving your hands from keyboard to mouse, you would have enough for an extra vacation at the end of the year. I’m sure most people don’t think about it, but at the end of the day, replacing a few mouse gestures with ‘keyboard moves’ will save a lot of time and make you the fastest searcher in the office.  Read On


OrangeSoda Employees Shape-up

24 Sep 2012 | written by Brandi Mensinger for the Fun Stuff section(s)

summer workout

This summer, OrangeSoda employees participated in a company-wide Summer Shape-up Program.  This program included seminars, educational emails, weekly competitions, challenges, races, and fitness programs.

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Diary of an Online Business Owner

6 Sep 2012 | written by Bethia Wright for the Fun Stuff section(s)


When I was growing up, my dad and I would sit in the living room together and scheme. Our schemes always focused on some big invention we would create, patent, and sell for millions of dollars. As I got older, there were times when I’d see the actuality of some of our ideas sitting on the shelf at Walmart or in the pages of SkyMall magazine. However, more often than not, our ideas would never sell. I didn’t mind that we didn’t come up with a million-dollar idea, and when I became an adult, I came to the conclusion that I may not have it in me to be an entrepreneur.  Read On