In an economy where we are used to paying for goods and services, it seems a bit confusing that a free service like a search engine actually makes money. While most online marketers with an online advertising budget know the answer to that question, a recent survey by Harris Interactive indicates that a large amount of Americans don’t understand how Google and Facebook bring in the green. Read On
Did you know there are all sorts of search tools to help you return more specific Google search results? We often get so used to relying on Google’s basic search to find information that we forget Google has implemented a wide range of advance search options. These advance search options help us easily find exactly what we need when we need it. Check out the following ways to better refine search results using Google’s Advance Search page. Read On
Last week, Google launched an awesome new analytics tool. Based on pulling data from 36,000 of Google’s largest advertisers, Google is now able to provide quality insights about the buying patterns of consumers in your target industry. Read On
If you have any lofty notions of minimizing your social media contacts in order to lead a more Zen life, you may want to stop by Facebook just one more time and re-evaluate your decision. You may be caught off guard by how Facebook is continually improving their game, and find yourself happily buried in your phone once again. The most recent update to Facebook’s mobile software is hip and addicting and improves smart phone chatting. Read On
Local optimization is one of the best ways to bring customers into your business. Optimizing for local search, like Google MAPS, is the perfect way to find customers in your area. Like any internet optimization technique, there are a series of important strategies to follow in order to see the best results possible. If you consult with an SEO professional, here are the most common suggestions they make: Read On
LinkedIn is yet another awesome way to easily connect with other professionals. In fact, LinkedIn is the one social network that is solely dedicated to helping you show off your business smarts and grow your career opportunities. If you are looking to keep up with your colleagues, consider the following 5 steps for really getting the most out of your LinkedIn profile. Read On
You may have thought the days of passing judgment based on popularity and social influence ended with high school. Boy, were you wrong. With a plethora of social media platforms like Twitter, LinkedIn, Google+, Facebook, YouTube, and more, you can expand your social influence wider than you ever imagined. And Klout is there to put a number on it! As silly as that sounds, Klout is actually a really cool way to determine how much influence you have in the online social world. Here are a few ways Klout determines your social influence score. Read On
Want to be let in on a cool secret about writing for social media outlets? You can forget everything your college English professor taught you about writing. Well, almost everything. You probably don’t want to mix up the classic you’re/your, it’s/its, and they’re/there/their, unless you want tons of comments about how you stink at English. With the exception of always employing proper grammar, go ahead and forget your college writing class, and consider this instead. Read On
Have you ever felt the urge to make a comment on a Facebook post that’s loaded with hashtags about how hashtags don’t actually make sense for Facebook? Well, that urge to educate may be dispelled as Facebook is considering actually adding hashtags to Facebook as a viable search option. Here are a few reasons marketers are getting excited about hashtagging on Facebook. Read On
If you’re interested in how often various search terms are entered into Google, you’ve probably found yourself analyzing data in Google Trends. If not, now would be a good time to get with the program. After all, Google Trends is one of the best tools for tracking traffic patterns across the world at various points in time. Popular data for Google Trends include Google’s Images, News, Web Search, and, as of March 20th, YouTube.
