Category Archives: online marketing

Welcome to “The Customer Journey to Online Purchase”

10 May 2013 | written by Ashley R. Cummings for the Google News, online marketing section(s)


Last week, Google launched an awesome new analytics tool. Based on pulling data from 36,000 of Google’s largest advertisers, Google is now able to provide quality insights about the buying patterns of consumers in your target industry. Read On


The Skinny on Google Now for iOS

29 Apr 2013 | written by Kyler Dalton for the Local Maps, online marketing, Small Business Tips section(s)


This morning (April 29th), Google rolled out ‘Google Now’ for iOS! Google Now is a notification card system integrated into the Google Search app for iOS, available for the iPad and iPhone. Read On


Guest Post: Blog Promotion Strategies

26 Apr 2013 | written by Ashley R. Cummings for the online marketing, website promotion section(s)


It’s no secret that one of the best ways to boost your ranking in the search results is to attract quality links. There are a number of different ways to do this, including generating super interesting content, creating a fun infographic, and hiring OrangeSoda, to name a few. Another great way to generate a quality link is to provide a popular blog with an awesome guest post. Of course, you can’t just write anything and expect them to publish it. You want to provide unique, interesting content they are dying to post. Here are some ways to do just that. Read On


Must-Know Online Marketing Terms

24 Apr 2013 | written by Ashley R. Cummings for the internet marketing, online marketing section(s)

OM Terms

Have you ever been the one in the meeting wondering what the heck the acronym everyone keeps saying actually means? Don’t worry; you’re probably not alone. In the world of online marketing, it’s easy to get lost in a sea of abbreviations and acronyms. Here is a short glossary of important online marketing terms, so you’ll be ready to explain the acronym to your clueless neighbor in the next meeting. Read On


The Basics of Local Optimization


Local optimization is one of the best ways to bring customers into your business. Optimizing for local search, like Google MAPS, is the perfect way to find customers in your area. Like any internet optimization technique, there are a series of important strategies to follow in order to see the best results possible. If you consult with an SEO professional, here are the most common suggestions they make: Read On


To Blog, or Not to Blog?

19 Apr 2013 | written by Ashley R. Cummings for the online marketing section(s)


Perhaps you are battling the question of whether or not you should have a blog on your website. I’m not sure why you are engaging in such a difficult battle with yourself, because this question has a super easy answer. That answer? A resounding yes. Adding a relevant blog to your website is one of the best online marketing tools out there. Here are a few ways having a lively blog helps you with your marketing efforts. Read On


What’s Up With Klout?

12 Apr 2013 | written by Ashley R. Cummings for the online marketing, Social Networking section(s)


You may have thought the days of passing judgment based on popularity and social influence ended with high school. Boy, were you wrong. With a plethora of social media platforms like Twitter, LinkedIn, Google+, Facebook, YouTube, and more, you can expand your social influence wider than you ever imagined. And Klout is there to put a number on it! As silly as that sounds, Klout is actually a really cool way to determine how much influence you have in the online social world. Here are a few ways Klout determines your social influence score. Read On


Top 5 Social Media Writing Tips

8 Apr 2013 | written by Ashley R. Cummings for the online marketing, Social Networking section(s)


Want to be let in on a cool secret about writing for social media outlets? You can forget everything your college English professor taught you about writing. Well, almost everything. You probably don’t want to mix up the classic you’re/your, it’s/its, and they’re/there/their, unless you want tons of comments about how you stink at English. With the exception of always employing proper grammar, go ahead and forget your college writing class, and consider this instead. Read On


PPC 101: Pay Per Click for Newbies

5 Apr 2013 | written by Ashley R. Cummings for the online marketing, PPC section(s)


So, you’re finally thinking about including some paid search ads in your online marketing strategy? Awesome. As a newbie, you may be wondering where you even start, or what to ask when talking to professionals at an online marketing company like OrangeSoda. Of course the PPC strategists will know exactly how to guide your campaign, but here are a few basics of PPC to help you stay on the same page. Read On


SEO 101: Search Engine Optimization for Newbies

3 Apr 2013 | written by Ashley R. Cummings for the online marketing, SEO section(s)


Have you been salivating over the top spots of the organic results section of search engines like Google? If you’re feeling the urge to boost your online advertising efforts, now is a great time. The good news is with a small investment, it’s possible for your company to share the spotlight and rank high for your desired keywords. All you need is a little bit of guidance from a professional search engine optimization (SEO) expert and a small understanding of SEO best practices. Read On