Category Archives: online marketing

Top 5 Social Media Writing Tips

8 Apr 2013 | written by Ashley R. Cummings for the online marketing, Social Networking section(s)

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Want to be let in on a cool secret about writing for social media outlets? You can forget everything your college English professor taught you about writing. Well, almost everything. You probably don’t want to mix up the classic you’re/your, it’s/its, and they’re/there/their, unless you want tons of comments about how you stink at English. With the exception of always employing proper grammar, go ahead and forget your college writing class, and consider this instead. Read On

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PPC 101: Pay Per Click for Newbies

5 Apr 2013 | written by Ashley R. Cummings for the online marketing, PPC section(s)

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So, you’re finally thinking about including some paid search ads in your online marketing strategy? Awesome. As a newbie, you may be wondering where you even start, or what to ask when talking to professionals at an online marketing company like OrangeSoda. Of course the PPC strategists will know exactly how to guide your campaign, but here are a few basics of PPC to help you stay on the same page. Read On

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SEO 101: Search Engine Optimization for Newbies

3 Apr 2013 | written by Ashley R. Cummings for the online marketing, SEO section(s)

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Have you been salivating over the top spots of the organic results section of search engines like Google? If you’re feeling the urge to boost your online advertising efforts, now is a great time. The good news is with a small investment, it’s possible for your company to share the spotlight and rank high for your desired keywords. All you need is a little bit of guidance from a professional search engine optimization (SEO) expert and a small understanding of SEO best practices. Read On

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What the what? #HashtagsforFacebook

1 Apr 2013 | written by Ashley R. Cummings for the online marketing, Social Networking section(s)

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Have you ever felt the urge to make a comment on a Facebook post that’s loaded with hashtags about how hashtags don’t actually make sense for Facebook? Well, that urge to educate may be dispelled as Facebook is considering actually adding hashtags to Facebook as a viable search option. Here are a few reasons marketers are getting excited about hashtagging on Facebook. Read On

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Google Trends Now Includes YouTube Stats

29 Mar 2013 | written by Ashley R. Cummings for the Google News, online marketing section(s)

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If you’re interested in how often various search terms are entered into Google, you’ve probably found yourself analyzing data in Google Trends. If not, now would be a good time to get with the program. After all, Google Trends is one of the best tools for tracking traffic patterns across the world at various points in time. Popular data for Google Trends include Google’s Images, News, Web Search, and, as of March 20th, YouTube.

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Four Tips to Grow Your Brand Online

25 Mar 2013 | written by Ashley R. Cummings for the internet marketing, online marketing section(s)

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With more than 60% of consumers going online to find the best products and services, it is important to make sure you are doing everything in your power to promote your business online. One way to accomplish this is to implement strategies from companies that are successfully marketing online. Here are some ideas that will help you grow your brand online.
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Get More Traffic—Jump on the YouTube Marketing Bandwagon!

5 Mar 2013 | written by Ashley R. Cummings for the online marketing section(s)

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We all know YouTube is a great place to visit to laugh at hilarious clips, view interesting phenomenon, and check out the latest version of the Harlem Shake. While YouTube is a great site for quick and easy entertainment, YouTube is also an excellent tool for online marketing. See how YouTube marketing can enhance your business’ social media marketing mix.

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Stay Trendy with Crowdsourcing

1 Mar 2013 | written by Ashley R. Cummings for the online marketing, Social Networking section(s)

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Let’s face it. What used to be cool isn’t anymore. Kids no longer crowd around together winning Pogs. You can no longer walk into a store and dish out $100 for acid washed Girbaud jeans. And do you remember cassette tapes? Yeah, neither do I. Trends come and go, and anyone who wants to stay cool lets them vanish.

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How Do I Know if Google Crawls My Content?

27 Feb 2013 | written by Ashley R. Cummings for the online marketing section(s)

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One of the most pressing questions for any website owner may be “How do I know if Google is crawling my content?” Before you call your local search engine optimization expert, there are a couple of simple ways you can check whether or not Google is crawling your content just by using helpful Google tools.

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Facebook Changes Search Engine Marketing with Graph Search

14 Feb 2013 | written by Ashley R. Cummings for the online marketing section(s)

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The world of search engine marketing just got a lot cooler with Facebook’s launch of Graph Search. While Facebook is still in beta testing phase, Graph Search is already proving to be all sorts of exciting.
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