Category Archives: online marketing

Getting Involved in the Online Marketing Community

9 Jul 2013 | written by Ashley R. Cummings for the internet marketing, online marketing, Social Networking section(s)


It’s easy to get stuck in an online marketing rut with your marketing team. After suggesting the same idea for the hundredth time, everyone has probably asked, “How can we think outside the box and get killer, new marketing ideas?” One great way to do this is to participate in the online marketing community, but that poses the question, “What is the best online marketing community?” Here are just a few ideas of places you can visit to learn from other bright marketing minds. Read On


Online Video Killed the Radio Star

9 Jul 2013 | written by Ashley R. Cummings for the internet marketing, online marketing section(s)

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Advertisers are constantly looking for the most effective online marketing strategies. Well, there are a bunch of different tactics to choose from, but one of the most powerful ways to really own your space on the internet is to invest in online video advertising. Here’s why: Read On


Best Online Marketing Blogs

28 Jun 2013 | written by Ashley R. Cummings for the internet marketing, online marketing, Small Business Tips section(s)


You’ve probably been wondering how I got to be such a stellar source of Internet marketing wisdom. Oh, you’re not wondering? Well, I’ll tell you anyway. The truth is most of the knowledge I’ve acquired, and continue to acquire, comes from a daily dose of reading the best Internet marketing blogs out there. Turns out there are a lot of smart people blogging and they are willing to share a plethora of great information about the Internet with searchers like you and me. Read On


Best Online Marketing Tools

26 Jun 2013 | written by Ashley R. Cummings for the internet marketing, online marketing, SEO section(s)


Do you ever wonder how online marketing professionals keep up with all the changes in the online world? After all, they are managing multiple accounts, analyzing various keywords, keeping up with Google updates, and figuring out how to keep each customer’s website at the top of relevant search results. Sounds like a lot, right? The truth is it is hard work, but there are a wide range of great tools that make online marketing easier. Here are a few of the best online marketing tools with tips on how they can keep you at the top of your game. Read On


4 Steps to Prepare for Your PPC Account

17 Jun 2013 | written by Ashley R. Cummings for the online marketing, PPC section(s)


Running a pay-per-click (PPC) campaign is one of the most effective ways to attract targeted consumers to your website. However, PPC is not an easy game to play, and the rules of PPC should be taken seriously. Getting the most out of your PPC budget requires a lot of knowledge, research, and constant monitoring. Before you set up your paid search account, there are a few things to consider to create a successful PPC campaign. Here’s what you need to know before you get started. Read On


How to Measure the Success of a PPC Campaign

3 Jun 2013 | written by Ashley R. Cummings for the internet marketing, online marketing, PPC section(s)


If you are involved in any service- or product-based industry, you’ve probably been exposed to some type of PPC (pay per click) advertising. PPC advertising is a great way to get targeted online traffic, but how do you know if those clicks are turning into business? Here are a few steps to follow to measure the success of your PPC campaign. Read On


Understanding Keyword Match Types

29 May 2013 | written by Ashley R. Cummings for the internet marketing, online marketing section(s)


Learning how to conduct effective keyword research is super helpful in guiding your SEO and PPC campaigns, but there is a bit of a learning curve. Keyword tools present a lot of unfamiliar terms, and the variations of each term are often slight. One area that can be a bit confusing to digest is the “keyword match types” on Google AdWords Keyword tool. These match types can be super helpful in getting the right traffic to your site, but it’s all about learning how to use them to your advantage. Here is a short guide to help you understand the difference between broad, [exact], and “phrase” match types. Read On


The Importance of Positive Reviews for Local SEO

22 May 2013 | written by Ashley R. Cummings for the Local Maps, online marketing, Reviews section(s)


As a professional blogger, online marketing guru, and avid online shopper, you can count on me nearly 100% of the time to write online reviews. If I have an excellent experience with a company, I will write a stellar review and share it with my online community. Similarly, if I have a negative experience, I will write a review explaining all of the reasons why no one in their right mind should conduct business with that company. Additionally, reading online reviews is one of the top ways I gather information before buying a product or service. Fortunately, Google agrees with me on the importance of reviews. Read On


How do Search Engines Make Money, Anyway?

20 May 2013 | written by Ashley R. Cummings for the Google News, online marketing section(s)


In an economy where we are used to paying for goods and services, it seems a bit confusing that a free service like a search engine actually makes money. While most online marketers with an online advertising budget know the answer to that question, a recent survey by Harris Interactive indicates that a large amount of Americans don’t understand how Google and Facebook bring in the green. Read On


Increase Traffic with a Solid Content Marketing Strategy

13 May 2013 | written by Ashley R. Cummings for the online marketing, website promotion section(s)


Content Marketing—As a website owner, you are probably interested in how to get noticed by top search engines. Of course there are many different strategies involved in building a successful online marketing campaign, but all of these strategies should be built around one solid idea. What’s that idea? Drum roll, please—all strategies should focus on providing valuable, timely information to internet users. This is becoming more and more important because top search engines reward websites that produce relevant and valuable content. Here are 5 ways to provide valuable information to your customers. Read On