Category Archives: online marketing

The Importance of Positive Reviews for Local SEO

22 May 2013 | written by Ashley R. Cummings for the Local Maps, online marketing, Reviews section(s)


As a professional blogger, online marketing guru, and avid online shopper, you can count on me nearly 100% of the time to write online reviews. If I have an excellent experience with a company, I will write a stellar review and share it with my online community. Similarly, if I have a negative experience, I will write a review explaining all of the reasons why no one in their right mind should conduct business with that company. Additionally, reading online reviews is one of the top ways I gather information before buying a product or service. Fortunately, Google agrees with me on the importance of reviews. Read On


How do Search Engines Make Money, Anyway?

20 May 2013 | written by Ashley R. Cummings for the Google News, online marketing section(s)


In an economy where we are used to paying for goods and services, it seems a bit confusing that a free service like a search engine actually makes money. While most online marketers with an online advertising budget know the answer to that question, a recent survey by Harris Interactive indicates that a large amount of Americans don’t understand how Google and Facebook bring in the green. Read On


Increase Traffic with a Solid Content Marketing Strategy

13 May 2013 | written by Ashley R. Cummings for the online marketing, website promotion section(s)


Content Marketing—As a website owner, you are probably interested in how to get noticed by top search engines. Of course there are many different strategies involved in building a successful online marketing campaign, but all of these strategies should be built around one solid idea. What’s that idea? Drum roll, please—all strategies should focus on providing valuable, timely information to internet users. This is becoming more and more important because top search engines reward websites that produce relevant and valuable content. Here are 5 ways to provide valuable information to your customers. Read On


Welcome to “The Customer Journey to Online Purchase”

10 May 2013 | written by Ashley R. Cummings for the Google News, online marketing section(s)


Last week, Google launched an awesome new analytics tool. Based on pulling data from 36,000 of Google’s largest advertisers, Google is now able to provide quality insights about the buying patterns of consumers in your target industry. Read On


The Skinny on Google Now for iOS

29 Apr 2013 | written by Kyler Dalton for the Local Maps, online marketing, Small Business Tips section(s)


This morning (April 29th), Google rolled out ‘Google Now’ for iOS! Google Now is a notification card system integrated into the Google Search app for iOS, available for the iPad and iPhone. Read On


Guest Post: Blog Promotion Strategies

26 Apr 2013 | written by Ashley R. Cummings for the online marketing, website promotion section(s)


It’s no secret that one of the best ways to boost your ranking in the search results is to attract quality links. There are a number of different ways to do this, including generating super interesting content, creating a fun infographic, and hiring OrangeSoda, to name a few. Another great way to generate a quality link is to provide a popular blog with an awesome guest post. Of course, you can’t just write anything and expect them to publish it. You want to provide unique, interesting content they are dying to post. Here are some ways to do just that. Read On


Must-Know Online Marketing Terms

24 Apr 2013 | written by Ashley R. Cummings for the internet marketing, online marketing section(s)

OM Terms

Have you ever been the one in the meeting wondering what the heck the acronym everyone keeps saying actually means? Don’t worry; you’re probably not alone. In the world of online marketing, it’s easy to get lost in a sea of abbreviations and acronyms. Here is a short glossary of important online marketing terms, so you’ll be ready to explain the acronym to your clueless neighbor in the next meeting. Read On


The Basics of Local Optimization


Local optimization is one of the best ways to bring customers into your business. Optimizing for local search, like Google MAPS, is the perfect way to find customers in your area. Like any internet optimization technique, there are a series of important strategies to follow in order to see the best results possible. If you consult with an SEO professional, here are the most common suggestions they make: Read On


To Blog, or Not to Blog?

19 Apr 2013 | written by Ashley R. Cummings for the online marketing section(s)


Perhaps you are battling the question of whether or not you should have a blog on your website. I’m not sure why you are engaging in such a difficult battle with yourself, because this question has a super easy answer. That answer? A resounding yes. Adding a relevant blog to your website is one of the best online marketing tools out there. Here are a few ways having a lively blog helps you with your marketing efforts. Read On


What’s Up With Klout?

12 Apr 2013 | written by Ashley R. Cummings for the online marketing, Social Networking section(s)


You may have thought the days of passing judgment based on popularity and social influence ended with high school. Boy, were you wrong. With a plethora of social media platforms like Twitter, LinkedIn, Google+, Facebook, YouTube, and more, you can expand your social influence wider than you ever imagined. And Klout is there to put a number on it! As silly as that sounds, Klout is actually a really cool way to determine how much influence you have in the online social world. Here are a few ways Klout determines your social influence score. Read On