Local optimization is one of the best ways to bring customers into your business. Optimizing for local search, like Google MAPS, is the perfect way to find customers in your area. Like any internet optimization technique, there are a series of important strategies to follow in order to see the best results possible. If you consult with an SEO professional, here are the most common suggestions they make: Read On
Category Archives: online marketing
Perhaps you are battling the question of whether or not you should have a blog on your website. I’m not sure why you are engaging in such a difficult battle with yourself, because this question has a super easy answer. That answer? A resounding yes. Adding a relevant blog to your website is one of the best online marketing tools out there. Here are a few ways having a lively blog helps you with your marketing efforts. Read On
You may have thought the days of passing judgment based on popularity and social influence ended with high school. Boy, were you wrong. With a plethora of social media platforms like Twitter, LinkedIn, Google+, Facebook, YouTube, and more, you can expand your social influence wider than you ever imagined. And Klout is there to put a number on it! As silly as that sounds, Klout is actually a really cool way to determine how much influence you have in the online social world. Here are a few ways Klout determines your social influence score. Read On
Want to be let in on a cool secret about writing for social media outlets? You can forget everything your college English professor taught you about writing. Well, almost everything. You probably don’t want to mix up the classic you’re/your, it’s/its, and they’re/there/their, unless you want tons of comments about how you stink at English. With the exception of always employing proper grammar, go ahead and forget your college writing class, and consider this instead. Read On
So, you’re finally thinking about including some paid search ads in your online marketing strategy? Awesome. As a newbie, you may be wondering where you even start, or what to ask when talking to professionals at an online marketing company like OrangeSoda. Of course the PPC strategists will know exactly how to guide your campaign, but here are a few basics of PPC to help you stay on the same page. Read On
Have you been salivating over the top spots of the organic results section of search engines like Google? If you’re feeling the urge to boost your online advertising efforts, now is a great time. The good news is with a small investment, it’s possible for your company to share the spotlight and rank high for your desired keywords. All you need is a little bit of guidance from a professional search engine optimization (SEO) expert and a small understanding of SEO best practices. Read On
Have you ever felt the urge to make a comment on a Facebook post that’s loaded with hashtags about how hashtags don’t actually make sense for Facebook? Well, that urge to educate may be dispelled as Facebook is considering actually adding hashtags to Facebook as a viable search option. Here are a few reasons marketers are getting excited about hashtagging on Facebook. Read On
If you’re interested in how often various search terms are entered into Google, you’ve probably found yourself analyzing data in Google Trends. If not, now would be a good time to get with the program. After all, Google Trends is one of the best tools for tracking traffic patterns across the world at various points in time. Popular data for Google Trends include Google’s Images, News, Web Search, and, as of March 20th, YouTube.
With more than 60% of consumers going online to find the best products and services, it is important to make sure you are doing everything in your power to promote your business online. One way to accomplish this is to implement strategies from companies that are successfully marketing online. Here are some ideas that will help you grow your brand online.
We all know YouTube is a great place to visit to laugh at hilarious clips, view interesting phenomenon, and check out the latest version of the Harlem Shake. While YouTube is a great site for quick and easy entertainment, YouTube is also an excellent tool for online marketing. See how YouTube marketing can enhance your business’ social media marketing mix.