Category Archives: online marketing

The Static-Width Web is Dead

12 Jul 2013 | written by Dan Garfield for the online marketing section(s)

Static-Width

It never ceases to amaze me how often I run into people with new websites that aren’t mobile friendly. Static-width websites target a single display size and don’t adjust. They’re not mobile friendly, they’re not tablet friendly, and, really, they’re not web friendly. As a freelance web designer/developer, I don’t ever make anything that isn’t mobile friendly. At this point, it’s so old hat that it’s almost easier to build a fluid-grid, responsive website than to make a static-width website. Read On

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Must-Have Online Marketing Books

9 Jul 2013 | written by Ashley R. Cummings for the online marketing section(s)

MustHaveBooks

As internet marketers, our faces are often glued to the computer screen. While there is much to be learned from clicking away on the interwebs, sometimes it’s nice to turn away from the screen and focus on a real book. The good news is there is still a lot to read about marketing—even in books with real pages. If you are looking to expand your online marketing method education, here are some books you should consider checking out. Read On

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Let’s All Share Online Marketing Ideas!

9 Jul 2013 | written by Ashley R. Cummings for the online marketing, Small Business Tips section(s)

LetsAllShare

Finding fresh and effective marketing ideas is a difficult, yet worthy, fete. In fact, it can take hours to sort through blog posts and online FAQs to find new ideas to promote your online business. In an effort to make this a little easier, I present to you a list of the top 10 online marketing ideas I’ve discovered in my research. Additionally, it would be awesome to hear your ideas. Feel free to share what online marketing ideas work well for you in the comments section. Read On

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Getting Involved in the Online Marketing Community

9 Jul 2013 | written by Ashley R. Cummings for the internet marketing, online marketing, Social Networking section(s)

Getting-Involved

It’s easy to get stuck in an online marketing rut with your marketing team. After suggesting the same idea for the hundredth time, everyone has probably asked, “How can we think outside the box and get killer, new marketing ideas?” One great way to do this is to participate in the online marketing community, but that poses the question, “What is the best online marketing community?” Here are just a few ideas of places you can visit to learn from other bright marketing minds. Read On

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Online Video Killed the Radio Star

9 Jul 2013 | written by Ashley R. Cummings for the internet marketing, online marketing section(s)

VideoKilledtheRadioStar copy

Advertisers are constantly looking for the most effective online marketing strategies. Well, there are a bunch of different tactics to choose from, but one of the most powerful ways to really own your space on the internet is to invest in online video advertising. Here’s why: Read On

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Best Online Marketing Blogs

28 Jun 2013 | written by Ashley R. Cummings for the internet marketing, online marketing, Small Business Tips section(s)

BestOnlineMarkBlogs

You’ve probably been wondering how I got to be such a stellar source of Internet marketing wisdom. Oh, you’re not wondering? Well, I’ll tell you anyway. The truth is most of the knowledge I’ve acquired, and continue to acquire, comes from a daily dose of reading the best Internet marketing blogs out there. Turns out there are a lot of smart people blogging and they are willing to share a plethora of great information about the Internet with searchers like you and me. Read On

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Best Online Marketing Tools

26 Jun 2013 | written by Ashley R. Cummings for the internet marketing, online marketing, SEO section(s)

BestOnlineMarkTools

Do you ever wonder how online marketing professionals keep up with all the changes in the online world? After all, they are managing multiple accounts, analyzing various keywords, keeping up with Google updates, and figuring out how to keep each customer’s website at the top of relevant search results. Sounds like a lot, right? The truth is it is hard work, but there are a wide range of great tools that make online marketing easier. Here are a few of the best online marketing tools with tips on how they can keep you at the top of your game. Read On

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4 Steps to Prepare for Your PPC Account

17 Jun 2013 | written by Ashley R. Cummings for the online marketing, PPC section(s)

4StepsPPC

Running a pay-per-click (PPC) campaign is one of the most effective ways to attract targeted consumers to your website. However, PPC is not an easy game to play, and the rules of PPC should be taken seriously. Getting the most out of your PPC budget requires a lot of knowledge, research, and constant monitoring. Before you set up your paid search account, there are a few things to consider to create a successful PPC campaign. Here’s what you need to know before you get started. Read On

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How to Measure the Success of a PPC Campaign

3 Jun 2013 | written by Ashley R. Cummings for the internet marketing, online marketing, PPC section(s)

MeasureSuccess

If you are involved in any service- or product-based industry, you’ve probably been exposed to some type of PPC (pay per click) advertising. PPC advertising is a great way to get targeted online traffic, but how do you know if those clicks are turning into business? Here are a few steps to follow to measure the success of your PPC campaign. Read On

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Understanding Keyword Match Types

29 May 2013 | written by Ashley R. Cummings for the internet marketing, online marketing section(s)

KeywordMatch

Learning how to conduct effective keyword research is super helpful in guiding your SEO and PPC campaigns, but there is a bit of a learning curve. Keyword tools present a lot of unfamiliar terms, and the variations of each term are often slight. One area that can be a bit confusing to digest is the “keyword match types” on Google AdWords Keyword tool. These match types can be super helpful in getting the right traffic to your site, but it’s all about learning how to use them to your advantage. Here is a short guide to help you understand the difference between broad, [exact], and “phrase” match types. Read On

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