Category Archives: online marketing

The Secret to Using QR Codes Effectively

13 Sep 2013 | written by Ashley R. Cummings for the online marketing, web site marketing strategies section(s)

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It’s definitely difficult to decide where and how to best spend your precious advertising budget. You may find yourself asking what portion of your budget should go to online marketing vs. how much should be invested in traditional print marketing. What if I were to tell you there was a seemingly magical way to combine both types of advertising in order to maximize your advertising budget? That’s right! Including QR codes on print materials is the perfect way to combine offline advertising with online marketing. Read On

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The Best Ways to Market a Website

12 Aug 2013 | written by Ashley R. Cummings for the online marketing, Small Business Tips section(s)

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Once you have your website up and running, the next question many entrepreneurs will ask is “What is the best way to market a website?” Well, there are a lot of different options to promote a website, and the best online-marketing strategy will include a combination of all of them. If you have a new website, here are a few ways to help you get the word out. Read On

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How to Create an Effective Call to Action

7 Aug 2013 | written by Ashley R. Cummings for the online marketing, Small Business Tips section(s)

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When push comes to shove, it’s probably safe to say that all of us have an ulterior motive when it comes to online marketing. Yes, we want to offer killer content to our customers. Yes, we want to be viewed as industry experts. Yes, we want as much exposure as possible. But, when it comes right down to it, we usually want our site to be profitable. We want our customers to take some sort of action such as filling out a form, downloading an eBook, or making a purchase. In order to get your customers to act, it’s important to invite them to actually do something. In other words, you need an awesome call to action on your website and landing pages that they can’t refuse. Here are a few tips to creating an effective call to action. Read On

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The Best Keyword Research Tools

2 Aug 2013 | written by Ashley R. Cummings for the online marketing, PPC, Small Business Tips section(s)

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If you want to promote your business online, then keyword research should be at the top of your list of things to learn. While you want to make sure your content is natural and relevant, it is also important to strategically incorporate the right keywords into your content. Targeting the right keywords helps search engines understand how to read your website and helps them determine how to rank your site in the organic search results. Keyword research can also help you understand how to more effectively run a paid search campaign. Here are a few tools that will help you become a keyword pro. Read On

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How to Deal With Negative Reviews

29 Jul 2013 | written by Ashley R. Cummings for the online marketing, Small Business Tips section(s)

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When push comes to shove, it’s impossible to please everyone all of the time. With all the methods out there for customers to publicly comment about your company, a customer’s disappointment is bound to result in a negative online review. While it’s never fun to have a negative review floating around the Internet, it’s probably going to happen sometime to your business. Thankfully, it’s not the end of the world and can turn into an opportunity to show how dedicated you are to your customers. In the event of a negative review, consider turning a negative into a positive by doing the following. Read On

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The 3 Best SEO Strategies

24 Jul 2013 | written by Ashley R. Cummings for the online marketing, SEO, Small Business Tips section(s)

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When it comes to search engine optimization (SEO), there are all sorts of different tactics and strategies. Some of these tactics are straight up bad news that will get your website banned from Google, and you should run far from them. Other tactics are good, but may not be worth the time and energy. With all of the different strategies out there, it’s often difficult for people to discern where to spend their precious time. In order to help you out, here are 3 of the best SEO strategies that will help you get more recognition from top search engines. Read On

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SEO and Google Business Photos

15 Jul 2013 | written by Kyler Dalton for the local internet marketing, Local Maps, online marketing section(s)

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Search engine optimization (SEO) is always changing. Ever-changing algorithms nudge business owners into thinking more about marketing as a whole instead of focusing only on a single keyword ranking. Here are a couple quick wins for owning more of the search engine results real estate. Read On

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The Static-Width Web is Dead

12 Jul 2013 | written by Dan Garfield for the online marketing section(s)

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It never ceases to amaze me how often I run into people with new websites that aren’t mobile friendly. Static-width websites target a single display size and don’t adjust. They’re not mobile friendly, they’re not tablet friendly, and, really, they’re not web friendly. As a freelance web designer/developer, I don’t ever make anything that isn’t mobile friendly. At this point, it’s so old hat that it’s almost easier to build a fluid-grid, responsive website than to make a static-width website. Read On

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Must-Have Online Marketing Books

9 Jul 2013 | written by Ashley R. Cummings for the online marketing section(s)

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As internet marketers, our faces are often glued to the computer screen. While there is much to be learned from clicking away on the interwebs, sometimes it’s nice to turn away from the screen and focus on a real book. The good news is there is still a lot to read about marketing—even in books with real pages. If you are looking to expand your online marketing method education, here are some books you should consider checking out. Read On

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Let’s All Share Online Marketing Ideas!

9 Jul 2013 | written by Ashley R. Cummings for the online marketing, Small Business Tips section(s)

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Finding fresh and effective marketing ideas is a difficult, yet worthy, fete. In fact, it can take hours to sort through blog posts and online FAQs to find new ideas to promote your online business. In an effort to make this a little easier, I present to you a list of the top 10 online marketing ideas I’ve discovered in my research. Additionally, it would be awesome to hear your ideas. Feel free to share what online marketing ideas work well for you in the comments section. Read On

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