Category Archives: online marketing

How to Use Word-of-Mouth Marketing to Promote Your Business

10 Feb 2014 | written by Megan Palmer for the Advertising, internet marketing, Mobile Web, online marketing, PPC, SEO, Small Business Tips, Social Networking, Uncategorized section(s)

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Keeping up with all of the current trends in online marketing can be tricky. Internet marketing is always changing, and people are often coming up with new strategies and tactics to get noticed. If want to make sure you’re covering all your marketing bases, consider asking yourself these 5 important questions.

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OrangeSoda in the News: Talking about Mobile-Optimized Websites

13 Jan 2014 | written by Kyler Dalton for the Mobile Web, online marketing, OrangeSoda News, Small Business Tips section(s)

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Have you heard? We’re famous! Just kidding. (Sort of.) OrangeSoda was in the news.

A New York Times journalist recently sat down with OrangeSoda’s general manager, Todd Leeloy, to talk about the importance of having a mobile-optimized website, which is an essential component of every online marketing strategy. It’s a great read, even if you’re already up to speed in the industry.

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Why You Should Schedule Your Paid Search Ads

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Here’s the deal: paid search advertising can be expensive, especially if you’re vying for attention within a competitive industry like finance, law, or HVAC services, just to name a few. While paid search advertising can be expensive, it can produce a ginormous return on investment (otherwise, who would do it?). And there are ways to maximize your invested dollar to produce more results. One way is ad scheduling. Read On

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Why Online Reputation Management Matters

23 Dec 2013 | written by Ashley R. Cummings for the online marketing section(s)

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You may have heard the recent story of Posh Bagel. According to a Yelp one-star review, Posh Bagel allegedly denied service to a man dressed in a military uniform, and it caused an online uproar for obvious reasons. If you haven’t heard the story of Posh Bagel, perhaps you have heard that United breaks guitars. Regardless of whether or not either of these stories is true, these companies both experienced what it’s like to lose customers over viral Internet content produced by unhappy individuals who are out to destroy the company’s reputation. These two simple examples just go to show how important online reputation management really is. Read On

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Google’s New Keyword Planner

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If you’ve used Google to do keyword research in the past few months, you may have noticed a few changes. In an effort to increase search engine relevancy, Google has eliminated their Keyword Tool and replaced it with the Keyword Planner. Change, at first, can be difficult, but the Keyword Planner can help you both select excellent keywords for ads and build effective ad content—both of which will help your online marketing. Here is what the new Keyword Planner does and how it works. Read On

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How to Use Google Plus to Increase Your Reach

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I know what you’re thinking! “I’ve just updated my Facebook business profile with some pretty great content. Then I spent some time tweeting, hashtagging, favoriting, and even retweeting. Then I created a board on Pinterest that I know my audience is just going to love. Finally, I wrote an engaging blog post on my company website that my clients are going to eat up. And now you’re telling me I need to post on Google+ too?” Read On

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Internet Marketing is About Buying Attention

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Do you want to hear something that will blow your mind? The Internet marketing industry, according to TMCNET.com, was worth nearly $31 billion dollars in 2012 and is growing every day. That’s a lot of money going in and out of people’s pockets to do just one simple thing—buy the attention of consumers. While there are a lot of tools you can use to create a successful campaign, like design, content, and analytics, there are a few specific strategies that will help you increase your chances of capturing the attention of your consumers. Read On

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5 Ways to Use Christmas Coupons to Win Business

4 Dec 2013 | written by Ashley R. Cummings for the online marketing section(s)

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Ah, ‘tis the season. It’s that wonderful time of the year when people start feeling a little bit more generous and turn their attention toward others just a little bit more than usual. It’s a beautiful time of year.

With all the holiday joy and abundant spirit of giving, we all have a tendency to pull out our wallets more often than we usually would and make more purchases. When it comes right down to it, the holiday season is one of the most popular times for consumers to buy. This means you, as a business owner, should be ready to offer your customers amazing deals that make you more attractive than your competitors. One the best ways to make sure you are there when consumers are ready pull out their credit cards is by offering Christmas coupons. Here are some excellent Christmas coupon ideas you can offer to your customers this holiday season. Read On

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Online Marketing Lessons from Miley Cyrus

20 Sep 2013 | written by Cari Thompson for the online marketing section(s)

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It’s no secret; Miley Cyrus has been making news like nobody’s business over the past few weeks. From offensive MTV VMA performances to broken engagements, she’s kept us on the edge of our seats. So what?

Despite your personal feelings towards the former Disney star, she has executed one of the most successful marketing campaigns I’ve seen in a long time. So the next time you’re putting together an online marketing campaign, take a few notes from Miley. Read On

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Typical Marketing Solutions for Small Businesses

20 Sep 2013 | written by Ashley R. Cummings for the online marketing, Small Business Tips section(s)

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Here’s the situation: you’re a small start-up business with a desire to get your company name on the map and start generating leads. There’s only one problem: you don’t quite have the marketing budget you wish you had, and you’re not sure how to get the ball rolling. Sound familiar? This situation is common for a lot of new entrepreneurs. The good news is that there is always a place to start—even if you have to stick to a strict budget. Here are some typical marketing solutions for small businesses on a limited budget. Read On

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