Category Archives: online marketing

Why Your Business Should Consider Using YouTube

YouTube

What do Red Bull, PlayStation, and Apple have in common?

The answer may surprise you: they are in the top five most popular consumer brands on YouTube as of October 2013. You may think of YouTube as just some website your kids use to show you funny videos, or if you’re like me, you use it to watch endless clips of Sophia Grace and Rosie from Ellen, but this social media site is proving to be very important for brands trying to establish a reputation.

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Google Takes Action on Guest Blogging Communities

20 Mar 2014 | written by Charlie Gray for the internet marketing, local internet marketing, Local Maps, online marketing, OrangeSoda News, PPC, SEO, Small Business Tips section(s)

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Yesterday, Google announced that they took action on a guest blogging community. This strategy has been viewed as a white-hat tactic for years and is now being deemed as spammy by Google’s Webspam team. OrangeSoda has not leveraged this network. While we have leveraged guest blog posting strategies, we have stayed within Google Guidelines. As always, we adjust all of our marketing strategies to enhance performance and limit risk.

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SEO Strategy 101

17 Mar 2014 | written by Ashley R. Cummings for the internet marketing, online marketing, SEO, Small Business Tips section(s)

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If you have a business that exists in any capacity online, the bottom line is you need to make sure that website is optimized properly for search engines. Otherwise, the only people who will know about your website, and consequently, what products you sell, will be you and your mom. While SEO (search engine optimization) is a must, you may be wondering what SEO entails. Here is a quick breakdown of the basics of SEO.

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How to Use Word-of-Mouth Marketing to Promote Your Business

10 Feb 2014 | written by Megan Palmer for the Advertising, internet marketing, Mobile Web, online marketing, PPC, SEO, Small Business Tips, Social Networking, Uncategorized section(s)

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Keeping up with all of the current trends in online marketing can be tricky. Internet marketing is always changing, and people are often coming up with new strategies and tactics to get noticed. If want to make sure you’re covering all your marketing bases, consider asking yourself these 5 important questions.

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OrangeSoda in the News: Talking about Mobile-Optimized Websites

13 Jan 2014 | written by Kyler Dalton for the Mobile Web, online marketing, OrangeSoda News, Small Business Tips section(s)

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Have you heard? We’re famous! Just kidding. (Sort of.) OrangeSoda was in the news.

A New York Times journalist recently sat down with OrangeSoda’s general manager, Todd Leeloy, to talk about the importance of having a mobile-optimized website, which is an essential component of every online marketing strategy. It’s a great read, even if you’re already up to speed in the industry.

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Why You Should Schedule Your Paid Search Ads

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Here’s the deal: paid search advertising can be expensive, especially if you’re vying for attention within a competitive industry like finance, law, or HVAC services, just to name a few. While paid search advertising can be expensive, it can produce a ginormous return on investment (otherwise, who would do it?). And there are ways to maximize your invested dollar to produce more results. One way is ad scheduling. Read On

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Why Online Reputation Management Matters

23 Dec 2013 | written by Ashley R. Cummings for the online marketing section(s)

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You may have heard the recent story of Posh Bagel. According to a Yelp one-star review, Posh Bagel allegedly denied service to a man dressed in a military uniform, and it caused an online uproar for obvious reasons. If you haven’t heard the story of Posh Bagel, perhaps you have heard that United breaks guitars. Regardless of whether or not either of these stories is true, these companies both experienced what it’s like to lose customers over viral Internet content produced by unhappy individuals who are out to destroy the company’s reputation. These two simple examples just go to show how important online reputation management really is. Read On

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Google’s New Keyword Planner

KeywordPlanner

If you’ve used Google to do keyword research in the past few months, you may have noticed a few changes. In an effort to increase search engine relevancy, Google has eliminated their Keyword Tool and replaced it with the Keyword Planner. Change, at first, can be difficult, but the Keyword Planner can help you both select excellent keywords for ads and build effective ad content—both of which will help your online marketing. Here is what the new Keyword Planner does and how it works. Read On

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How to Use Google Plus to Increase Your Reach

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I know what you’re thinking! “I’ve just updated my Facebook business profile with some pretty great content. Then I spent some time tweeting, hashtagging, favoriting, and even retweeting. Then I created a board on Pinterest that I know my audience is just going to love. Finally, I wrote an engaging blog post on my company website that my clients are going to eat up. And now you’re telling me I need to post on Google+ too?” Read On

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Internet Marketing is About Buying Attention

BuyingAttention

Do you want to hear something that will blow your mind? The Internet marketing industry, according to TMCNET.com, was worth nearly $31 billion dollars in 2012 and is growing every day. That’s a lot of money going in and out of people’s pockets to do just one simple thing—buy the attention of consumers. While there are a lot of tools you can use to create a successful campaign, like design, content, and analytics, there are a few specific strategies that will help you increase your chances of capturing the attention of your consumers. Read On

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