Category Archives: Mobile Web

Three Pros and Cons of Using Mobile PPC for Your Clients

2 Jun 2014 | written by Elizabeth Baier for the Mobile Web, PPC section(s)

Paid search marketing is all the rage in 2014. In a study conducted last year by Hanapin Marketing, 73 percent surveyed said they were planning to increase their PPC spend this year. Why are the pros investing more in this platform? Because these ads get conversions and make money for clients. Now with the addition of Enhanced Campaigns in AdWords, marketers should tailor their copy based on what type of search it is, mobile or PC, to see optimal success.

Obviously every online campaign is unique, and some strategies won’t work for certain industries, however, generally speaking, there are many pros to using mobile PPC campaigns.

Pro: Greater Visibility

PPC is an awesome tool for many reasons, but since we are talking about mobile PPC, we wanted to highlight that it is a sure way you can get visibility for your client without needing to be a top 3 competitor in the organic results. In 2013, 50% of mobile searchers used their phone to begin the search and research process. Using PPC ads can be a good way to get your client noticed from the beginning and plant the seeds for later conversion.

Pro: More Control

Marketers now have more control than ever over mobile PPC campaigns. And control is crucial if you want to acquire new clients or increase your sales. You can control who sees your ads at what times, what ads show depending on the type of device, and better analytics allow you to make informed decisions about your campaigns going forward.

Pro: Quick Conversions

Today’s Internet users are (at least a little bit) tech savvy. They know the difference between a paid ad and an organic search result. This can work for you or against you (we discuss this later). People are more likely to click and convert on a mobile PPC ad than other devices IF your ad targets exactly what they are looking for and uses the right extensions.

Say someone is looking for a place to eat lunch while out shopping. You own a pizza restaurant down the street and offer a $5 lunch special. With a quick mobile search, your ad is the first listed because it is near the searcher and you advertise that popular special. The searcher is hungry and the location is convenient enough. S/he clicks to call and makes a to-go order. There’s a conversion right there.

It was hard to point out any cons of mobile PPC marketing because this is one of the best tactics you can use, but we did find a few to bring to your attention, and these should be considered when you are crafting your ads.

Con: Limited Time

With any type of mobile marketing, it all comes back to timing. Someone searching on their phone isn’t willing to spend a ton of time trying to find what they are looking for. The marketer only has a few seconds to make an impression on the searcher before he/she will either try new search terms or swipe past. Your available time to convince someone to click your ad is very limited, so you need to feel confident in your ad copy and make sure it is targeting your ideal demographic to avoid wasting money.

Con: It’s Easy to Avoid Your Ad

As you know, using a smartphone to search is very convenient. It’s just as convenient to swipe past the ads. When we mentioned that searchers know the difference between a paid ad and an organic result, this is what we meant by saying it can work against you. If the searcher already knows who or what they are looking for in the search and they don’t want a paid ad, they don’t have to click it. This obviously reduces the number of conversions.

Con: You Have to Have a Strategy

PPC isn’t one of those things that you can do willy-nilly (unless you have unlimited money). You have to have a strategy in place and do the needed research and work to make the campaign successful. You need to use analytics to figure out your target demographic and find out when they are searching, then capitalize on the opportunity. With mobile PPC, your success depends on your overall mobile strategy. Are your ads directing customers to optimized mobile landing pages or a generic website page? The former will lead to more conversions and the latter will guarantee a bounce.

Integrating mobile PPC ads into your overall marketing strategy is a necessity. Mobile searches are on the rise and you could be missing out on potential customers and revenue if you don’t utilize the latest tools.


Should You Invest in New Technology for Your Business?

1 May 2014 | written by Samantha Karren for the Mobile Web, PPC, SEO, Small Business Tips, Social Networking section(s)


No, we’re not talking about investing in the stock market. We’re talking about new marketing technology that can help your business bring in more customers and ultimately increase your bottom line. Sound like the answer is an obvious “Yes!”? Before you jump on the wagon of the latest and trendiest technology, make sure it’s the right tool for your business. Here are some marketing technologies that will actually help you see an increase in traffic and revenue. Read On


How to Use Word-of-Mouth Marketing to Promote Your Business

10 Feb 2014 | written by Megan Palmer for the Advertising, internet marketing, Mobile Web, online marketing, PPC, SEO, Small Business Tips, Social Networking, Uncategorized section(s)


Keeping up with all of the current trends in online marketing can be tricky. Internet marketing is always changing, and people are often coming up with new strategies and tactics to get noticed. If want to make sure you’re covering all your marketing bases, consider asking yourself these 5 important questions.

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Go Mobile in 2014

6 Feb 2014 | written by Ashley R. Cummings for the Mobile Web, Small Business Tips, Uncategorized section(s)


Did you know there are now more mobile devices in the world than people? Isn’t that wild? While it’s definitely a crazy statistic, it’s also a huge indicator that consumers are big into tablets, smartphones, and other mobile devices. This is great news for you as a business owner, because it gives you more opportunities to market to your consumers. Here are a couple pointers to make your business mobile-friendly in 2014.

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Hashtags Could Change your Life in 2014

3 Feb 2014 | written by Ashley R. Cummings for the internet marketing, Mobile Web, Social Networking section(s)


If you’re a business owner, the main purpose of using social media platforms like Facebook and Twitter is to get more people to interact with your brand. There are a lot of ways to do that, including posting hilarious content, hosting a giveaway, showcasing a product, and more. But there is one thing you should be doing all the time, and that is using hashtags. Hashtags are a big deal in social search and using them is easy. Here’s a a quick review of some basic rules for using hashtags and why they’re so important.

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OrangeSoda in the News: Talking about Mobile-Optimized Websites

13 Jan 2014 | written by Kyler Dalton for the Mobile Web, online marketing, OrangeSoda News, Small Business Tips section(s)


Have you heard? We’re famous! Just kidding. (Sort of.) OrangeSoda was in the news.

A New York Times journalist recently sat down with OrangeSoda’s general manager, Todd Leeloy, to talk about the importance of having a mobile-optimized website, which is an essential component of every online marketing strategy. It’s a great read, even if you’re already up to speed in the industry.

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Is Your Website Mobile Ready?

20 Dec 2013 | written by Ashley R. Cummings for the Mobile Web, Small Business Tips section(s)


The other day, I was browsing Facebook on my mobile phone when I saw an awesome link to a great giveaway. I was super interested in the company. But when I clicked on the link, I was redirected to a page that told me the website didn’t support mobile devices, and I would have to log in on a computer. It was a big time bummer and very inconvenient. I wasn’t about to boot up my computer just so I could enter this particular company’s giveaway. It would have been way too much work to walk from my bed to my front room at midnight. Yes, millennials can sometimes be that lazy. Read On


10 Mobile Marketing Statistics that Will Blow Your Mind

21 Oct 2013 | written by Ashley R. Cummings for the Mobile Web section(s)


You’re probably one of those people who has his or her face glued to the phone for a greater portion of the day. Let’s be serious, pretty much everyone is one of those people. As much as we would like to show off our outdoorsy nature, the truth is most of us spend a huge amount of time reading the news, Facebooking, tweeting, playing games, and searching the web on our smart phones. While that may not be great news for Mother Earth, it’s excellent news for marketers. Read On


Effective Mobile Marketing Strategies

14 Oct 2013 | written by Ashley R. Cummings for the Mobile Web section(s)


I recently wrote a post listing 10 statistics about why mobile marketing is the bomb. These statistics, taken from an April 2013 Hubspot survey, included mind blowing information that would win any marketer over, including: “95% of smartphone users looked up local information, and of that, 61% called and 59% visited the business,” and “50% of smartphones users have bought a product on their phone.” You may be sold on the idea of mobile marketing but may not know exactly how to develop a killer mobile marketing strategy. Here are a few ideas that our online marketing professionals at OrangeSoda can implement for you. Read On


Google Local Saved the Day!

21 Jun 2013 | written by Ashley R. Cummings for the Local Maps, Mobile Web section(s)


Last week was one of those weeks. My husband and I spent the week working, packing, and moving into a new house while trying to keep up with social events. On Saturday, we left the piles of unpacked boxes in a rush to make it to a dear friend’s wedding. We traveled 45 miles only to end up at an empty building and no clue as to where the wedding actually was. Read On