Posts Categorized: Mobile Marketing

21 April 2015 Deadline for Mobile Friendly Website

Will “Mobilegeddon” Kill Your Website? One of the changes Google plans to implement is to expand the use of mobile-friendliness as a ranking signal. Google has given webmasters and businesses plenty of fair warning about why websites should be mobile-friendly. Now, the deadline has been set and sites deemed “not mobile-friendly” will be demoted in…

21 April 2015 Deadline for Mobile Friendly Website

Google Announces a Big Change: Why Your Website May Be in Trouble If consumers have to pull out their reading glasses to decipher the text from your website when pulled up on their smartphones, there’s a problem. Having a stellar website may give your business bragging rights, but if it hasn’t been optimized for mobile…

Three Pros and Cons of Using Mobile PPC for Your Clients

Paid search marketing is all the rage in 2014. In a study conducted last year by Hanapin Marketing, 73 percent surveyed said they were planning to increase their PPC spend this year. Why are the pros investing more in this platform? Because these ads get conversions and make money for clients. Now with the addition…

Should You Invest in New Technology for Your Business?

No, we’re not talking about investing in the stock market. We’re talking about new marketing technology that can help your business bring in more customers and ultimately increase your bottom line. Sound like the answer is an obvious “Yes!”? Before you jump on the wagon of the latest and trendiest technology, make sure it’s the…

How to Use Word-of-Mouth Marketing to Promote Your Business

Keeping up with all of the current trends in online marketing can be tricky. Internet marketing is always changing, and people are often coming up with new strategies and tactics to get noticed. If want to make sure you’re covering all your marketing bases, consider asking yourself these 5 important questions.

Go Mobile in 2014

Did you know there are now more mobile devices in the world than people? Isn’t that wild? While it’s definitely a crazy statistic, it’s also a huge indicator that consumers are big into tablets, smartphones, and other mobile devices. This is great news for you as a business owner, because it gives you more opportunities…

OrangeSoda in the News: Talking about Mobile-Optimized Websites

Have you heard? We’re famous! Just kidding. (Sort of.) OrangeSoda was in the news. A New York Times journalist recently sat down with OrangeSoda’s general manager, Todd Leeloy, to talk about the importance of having a mobile-optimized website, which is an essential component of every online marketing strategy. It’s a great read, even if you’re…