Category Archives: Mobile Web

How to Use Word-of-Mouth Marketing to Promote Your Business

10 Feb 2014 | written by Megan Palmer for the Advertising, internet marketing, Mobile Web, online marketing, PPC, SEO, Small Business Tips, Social Networking, Uncategorized section(s)

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Keeping up with all of the current trends in online marketing can be tricky. Internet marketing is always changing, and people are often coming up with new strategies and tactics to get noticed. If want to make sure you’re covering all your marketing bases, consider asking yourself these 5 important questions.

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Go Mobile in 2014

6 Feb 2014 | written by Ashley R. Cummings for the Mobile Web, Small Business Tips, Uncategorized section(s)

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Did you know there are now more mobile devices in the world than people? Isn’t that wild? While it’s definitely a crazy statistic, it’s also a huge indicator that consumers are big into tablets, smartphones, and other mobile devices. This is great news for you as a business owner, because it gives you more opportunities to market to your consumers. Here are a couple pointers to make your business mobile-friendly in 2014.

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Hashtags Could Change your Life in 2014

3 Feb 2014 | written by Ashley R. Cummings for the internet marketing, Mobile Web, Social Networking section(s)

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If you’re a business owner, the main purpose of using social media platforms like Facebook and Twitter is to get more people to interact with your brand. There are a lot of ways to do that, including posting hilarious content, hosting a giveaway, showcasing a product, and more. But there is one thing you should be doing all the time, and that is using hashtags. Hashtags are a big deal in social search and using them is easy. Here’s a a quick review of some basic rules for using hashtags and why they’re so important.

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OrangeSoda in the News: Talking about Mobile-Optimized Websites

13 Jan 2014 | written by Kyler Dalton for the Mobile Web, online marketing, OrangeSoda News, Small Business Tips section(s)

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Have you heard? We’re famous! Just kidding. (Sort of.) OrangeSoda was in the news.

A New York Times journalist recently sat down with OrangeSoda’s general manager, Todd Leeloy, to talk about the importance of having a mobile-optimized website, which is an essential component of every online marketing strategy. It’s a great read, even if you’re already up to speed in the industry.

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Is Your Website Mobile Ready?

20 Dec 2013 | written by Ashley R. Cummings for the Mobile Web, Small Business Tips section(s)

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The other day, I was browsing Facebook on my mobile phone when I saw an awesome link to a great giveaway. I was super interested in the company. But when I clicked on the link, I was redirected to a page that told me the website didn’t support mobile devices, and I would have to log in on a computer. It was a big time bummer and very inconvenient. I wasn’t about to boot up my computer just so I could enter this particular company’s giveaway. It would have been way too much work to walk from my bed to my front room at midnight. Yes, millennials can sometimes be that lazy. Read On

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10 Mobile Marketing Statistics that Will Blow Your Mind

21 Oct 2013 | written by Ashley R. Cummings for the Mobile Web section(s)

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You’re probably one of those people who has his or her face glued to the phone for a greater portion of the day. Let’s be serious, pretty much everyone is one of those people. As much as we would like to show off our outdoorsy nature, the truth is most of us spend a huge amount of time reading the news, Facebooking, tweeting, playing games, and searching the web on our smart phones. While that may not be great news for Mother Earth, it’s excellent news for marketers. Read On

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Effective Mobile Marketing Strategies

14 Oct 2013 | written by Ashley R. Cummings for the Mobile Web section(s)

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I recently wrote a post listing 10 statistics about why mobile marketing is the bomb. These statistics, taken from an April 2013 Hubspot survey, included mind blowing information that would win any marketer over, including: “95% of smartphone users looked up local information, and of that, 61% called and 59% visited the business,” and “50% of smartphones users have bought a product on their phone.” You may be sold on the idea of mobile marketing but may not know exactly how to develop a killer mobile marketing strategy. Here are a few ideas that our online marketing professionals at OrangeSoda can implement for you. Read On

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Google Local Saved the Day!

21 Jun 2013 | written by Ashley R. Cummings for the Local Maps, Mobile Web section(s)

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Last week was one of those weeks. My husband and I spent the week working, packing, and moving into a new house while trying to keep up with social events. On Saturday, we left the piles of unpacked boxes in a rush to make it to a dear friend’s wedding. We traveled 45 miles only to end up at an empty building and no clue as to where the wedding actually was. Read On

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What’s the Deal with Foursquare?

27 Nov 2012 | written by Ashley Walton for the Mobile Web, Social Networking section(s)

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What is Foursquare?

Foursquare is a free phone app that uses your GPS location to recommend businesses in your area, based on your check-in history and the check-in history of your friends. You can check into a business, see what others have said about places, and sometimes unlock promotions or specials.

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Hello Google Wallet

20 Jun 2011 | written by Matt Holyoak for the Mobile Web section(s)

Hello Google Wallet

Money has only seen three different major phases: coin, paper, and then plastic. Google is now at the forefront of pushing money to the fourth phase: mobile. Mobile? Yes mobile, with the help of near field communication (NFC) technology integrated in the  Nexus S 4G available on Sprint, Google’s vision aims to eliminate the traditional wallet all together.

Replacing the wallet means having all cards, including loyalty, gift, and coupon cards that people carry in their wallets, readily available to make purchases, get discounts, and redeem loyalty points through Google wallet. For a list of other phones and up-and-coming products that are NFC equipped click here.

Making Google’s vision a reality is aided with the partnerships of Fist Data, Sprint, Citi, and Mastercard, among others. Google is currently working with other financial organizations to make all card providers available on Google Wallet. NFC is a lot like a contactless payment card, but included in your phone. It also acts like Bluetooth but used at a closer range. By touching two devices together, either mobile-to-mobile or mobile-to-NFC smart tag the device can collect information. Read On

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