You’re probably one of those people who has his or her face glued to the phone for a greater portion of the day. Let’s be serious, pretty much everyone is one of those people. As much as we would like to show off our outdoorsy nature, the truth is most of us spend a huge amount of time reading the news, Facebooking, tweeting, playing games, and searching the web on our smart phones. While that may not be great news for Mother Earth, it’s excellent news for marketers. Read On
Category Archives: Mobile Web
I recently wrote a post listing 10 statistics about why mobile marketing is the bomb. These statistics, taken from an April 2013 Hubspot survey, included mind blowing information that would win any marketer over, including: “95% of smartphone users looked up local information, and of that, 61% called and 59% visited the business,” and “50% of smartphones users have bought a product on their phone.” You may be sold on the idea of mobile marketing but may not know exactly how to develop a killer mobile marketing strategy. Here are a few ideas that our online marketing professionals at OrangeSoda can implement for you. Read On
Last week was one of those weeks. My husband and I spent the week working, packing, and moving into a new house while trying to keep up with social events. On Saturday, we left the piles of unpacked boxes in a rush to make it to a dear friend’s wedding. We traveled 45 miles only to end up at an empty building and no clue as to where the wedding actually was. Read On
What is Foursquare?
Foursquare is a free phone app that uses your GPS location to recommend businesses in your area, based on your check-in history and the check-in history of your friends. You can check into a business, see what others have said about places, and sometimes unlock promotions or specials.
Money has only seen three different major phases: coin, paper, and then plastic. Google is now at the forefront of pushing money to the fourth phase: mobile. Mobile? Yes mobile, with the help of near field communication (NFC) technology integrated in the Nexus S 4G available on Sprint, Google’s vision aims to eliminate the traditional wallet all together.
Replacing the wallet means having all cards, including loyalty, gift, and coupon cards that people carry in their wallets, readily available to make purchases, get discounts, and redeem loyalty points through Google wallet. For a list of other phones and up-and-coming products that are NFC equipped click here.
Making Google’s vision a reality is aided with the partnerships of Fist Data, Sprint, Citi, and Mastercard, among others. Google is currently working with other financial organizations to make all card providers available on Google Wallet. NFC is a lot like a contactless payment card, but included in your phone. It also acts like Bluetooth but used at a closer range. By touching two devices together, either mobile-to-mobile or mobile-to-NFC smart tag the device can collect information. Read On
Okay, so you and everyone has heard something like “this is the year that mobile takes off” for the last three years. Last year was the biggest leap yet for mobile. Evidence of this can be seen with the expansion of Android onto every device on the planet and the ever-expanding empire of Steve Jobs. Even Verizon is positioning themselves to be the mobile leader in the U.S. with the iPhone and a slew of new Android devices coming this year. In fact if you were to view Verizon’s website today, you would see 34 results just for smartphones! Read On
3 Ways to make your website mobile-ready (Part 1)
Last year, there were 1.5 billion local searches made from mobile devices.
Information Week reported that there are over 61.5 million smartphones in use today.
What does that mean for your business? Potentially it means lots more customers, but most local businesses have not taken advantage of this huge opportunity for exposure to consumers on their geographic area.
Launching a mobile-marketing strategy is a fairly complex process so get started off on the right foot by going through these three points. Read On
A while ago I wrote a blog post for this blog all about Facebook Places and why it sucked. An excerpt from that post reads,
“It doesn’t benefit the user at all. When I check in on Places I don’t get points, unlock badges or become the mayor. Although once you check in the businesses name is plastered on your wall which is essentially free advertising. It is way too lopsided to the benefit the business not the user.”
Well, I’m writing this to let everyone know I was wrong, very wrong. Facebook Places has actually saved me money. Turns out saving money is more valuable than becoming the Mayor of a business that doesn’t care, sorry Foursquare. Read On
This week, Google announced some new changes to improve local search and promote Maps listings. Well, that sits just perfectly with us. Here at OrangeSoda, we’ve been offering organic search optimization for four years and local optimization for nearly two years. Google Places marks an important change that will bring those two things together and—just in time—we’re announcing CitrusBlast, the best of both worlds. Read On