As of December 13, 2012, Google Maps is officially live for iOS users. This means iPhone and iPad users now have easy mobile access to Google Local search maps, ratings, reviews, and step-by-step voice directions. This is great news for any business, as your local search marketing efforts will pay off ten fold.
Category Archives: Local Maps
Is your business on the map? Last year Google noted that nearly half of all searches from mobile devices have local intent. More people are searching for products and services close to their current location, and it’s no wonder Google is favoring local results in their search results. When your business is visible to this increasing online demand, customers can get directions to your store, customers are more willing to buy, and your reputation thrives.
Google is constantly changing its algorithms and platforms. What once was a new phenomenon is now old news. On May 30, 2012, Google officially announced the merge from Places to Google+ Local. Eighty million Places pages that were once part of Google Places Maps were converted to Google+ Local pages.
Let’s face it: a company that wants to be seen as credible needs to have some sort of online presence. A lot of companies have websites and can benefit from Google Places, but what about companies that don’t have any online presence?
The companies without websites can really benefit from this free product by accessing a phenomenal 97% of customers searching for local businesses like theirs online. This, in a lot of cases, can make it or break it for some startup companies who are working to get an online presence and don’t have a lot to spend. Read On
There has already been a lot of conversation in the SEO industry about how various keyword rankings have increased or lowered on Google for local results, so I won’t rehash that too much here.
However, I did want to share my experience with one of my locally based business websites and one of my “national” business website and their respective rankings for local keywords. Read On
Google Hotpot just launched yesterday and I got to tell you, it’s pretty cool. You can very quickly rate all your favorite restaurants and businesses. Even better, you can friend all your Google contacts and then compete to see who rates the most businsses. If you have an Android phone with location based services enabled it even suggests places you’ve already been.
This week, Google announced some new changes to improve local search and promote Maps listings. Well, that sits just perfectly with us. Here at OrangeSoda, we’ve been offering organic search optimization for four years and local optimization for nearly two years. Google Places marks an important change that will bring those two things together and—just in time—we’re announcing CitrusBlast, the best of both worlds. Read On
Maps listings are a huge part of local business marketing strategy. I have heard Google referred to as the “new phonebook.” I laugh about it, but at the same time, it’s completely true. When I’m looking to order lunch at work, I type in the name of the restaurant and the city into Google, and look specifically for the maps listing. The more situations in which the maps listings prove useful, the more programmed people will be to use them. Where is your business in the listings? Read On
Have you done a search for your business only to find bad reviews? How often do potential clients google your name before doing business with you? Have you already lost business due to bad reviews? Obviously you should listen to your customers, but are all your customers speaking?
These questions constantly plague business owners. The fact is, it’s much easier to motivate negative reviews than to motivate positive. But just because it can be hard doesn’t mean that it’s not worth the effort! You can encourage your happy clients to be more vocal and leave reviews.
What is a Google profile? Check out mine. Google profiles are simple webpages where you can put general information about yourself.
But there’s more. You can also include links, and that is where the SEO power is! Below the main area is a place to put as many links as you want. Your Delicious page, your Facebook profile, your blog, your LinkedIn profile, your Twitter feed….and on and on.
Profiles are public and include your actual name and/or a nickname. You can set it so your real name is displayed just to your contacts. You can list your occupation, where you are located (your profile will be used for Google Maps), a list of links, your photo and a short introduction.
As far as links: you can put whatever text you want to become a link back to your web site (or any other site). So, if your site sells “sunglasses” and one of your keywords is “fashion sunglasses” then use those words for the link. You can even link to sections of your site (like a brand name of specific fashion sunglasses) and then link to that category page.
Go here to create your own profile. Your profile will come in handy in the future as Big G integrates it’s profile system with other social networks, etc.