Wasn’t life so easy and grand when all you would have to do to find a local business was open the phone book and sort through thousands of pages? Today, thankfully, more and more people (like everyone) are turning to the Internet to find local businesses. In fact, I bet if you asked a youngster what a phone book was, they would stare at you blankly, and then return to playing Angry Birds on their smartphone. While the increased use of online directories is great news for the Internet user, it can get a bit complicated for the business owner, especially since there are over 40 top online directories to update and manage. It can take hours to update information on these directories, which is nothing short of a pain in the rear. In walks OrangeSoda to save the day. Read On
Category Archives: Local Maps
Search engine optimization (SEO) is always changing. Ever-changing algorithms nudge business owners into thinking more about marketing as a whole instead of focusing only on a single keyword ranking. Here are a couple quick wins for owning more of the search engine results real estate. Read On
Last week was one of those weeks. My husband and I spent the week working, packing, and moving into a new house while trying to keep up with social events. On Saturday, we left the piles of unpacked boxes in a rush to make it to a dear friend’s wedding. We traveled 45 miles only to end up at an empty building and no clue as to where the wedding actually was. Read On
If most of your customers are located near your brick-and-mortar business, then you have probably considered conducting local SEO campaigns. When you have a local business, local SEO is the best way to utilize your internet advertising budget. Whether you run your campaign through an online advertising agency like OrangeSoda or you do your own SEO, there are a few things you must do in order to make the most of your advertising budget. Read On
As a professional blogger, online marketing guru, and avid online shopper, you can count on me nearly 100% of the time to write online reviews. If I have an excellent experience with a company, I will write a stellar review and share it with my online community. Similarly, if I have a negative experience, I will write a review explaining all of the reasons why no one in their right mind should conduct business with that company. Additionally, reading online reviews is one of the top ways I gather information before buying a product or service. Fortunately, Google agrees with me on the importance of reviews. Read On
Isn’t it amazing how far we have come since the days of advertising in phonebooks and newspapers? Not to say there isn’t a place in this world for print marketing, but how cool are all the emerging internet tools that help us distribute information? Not only does internet marketing make it easy for consumers to find information, but it also gives businesses tools that help them connect with their clients on a personal level.
Ranking on Google Maps is one of the most cost effective ways for any business owner to find targeted customers. While you definitely want a high Google Maps ranking, not all of the same old SEO tricks work on Google Maps. Here are some quick tips to help you rank high while avoiding mistakes that may result in a penalty. Read On
As of December 13, 2012, Google Maps is officially live for iOS users. This means iPhone and iPad users now have easy mobile access to Google Local search maps, ratings, reviews, and step-by-step voice directions. This is great news for any business, as your local search marketing efforts will pay off ten fold.
Is your business on the map? Last year Google noted that nearly half of all searches from mobile devices have local intent. More people are searching for products and services close to their current location, and it’s no wonder Google is favoring local results in their search results. When your business is visible to this increasing online demand, customers can get directions to your store, customers are more willing to buy, and your reputation thrives.