Yesterday, Google announced that they took action on a guest blogging community. This strategy has been viewed as a white-hat tactic for years and is now being deemed as spammy by Google’s Webspam team. OrangeSoda has not leveraged this network. While we have leveraged guest blog posting strategies, we have stayed within Google Guidelines. As always, we adjust all of our marketing strategies to enhance performance and limit risk.
Category Archives: Local Maps
Maybe one of your goals for 2014 was to upgrade your office space and move to a bigger location. First of all, congrats on the new move! It’s always nice to get a fresh start and make yourself at home in a bright, new location. During the moving process, you’ll definitely want to pack up all of your physical items, but that’s not all. Make sure that you don’t forget to move your online presence as well. In order to make sure customers can still find you online, and still get proper directions to your office, you’ll want to update your information online. After all, you don’t want people showing up to your old address expecting your services only to find an abandoned building. Here is what you will want to update as you prepare to make the big move.
Wasn’t life so easy and grand when all you would have to do to find a local business was open the phone book and sort through thousands of pages? Today, thankfully, more and more people (like everyone) are turning to the Internet to find local businesses. In fact, I bet if you asked a youngster what a phone book was, they would stare at you blankly, and then return to playing Angry Birds on their smartphone. While the increased use of online directories is great news for the Internet user, it can get a bit complicated for the business owner, especially since there are over 40 top online directories to update and manage. It can take hours to update information on these directories, which is nothing short of a pain in the rear. In walks OrangeSoda to save the day. Read On
Search engine optimization (SEO) is always changing. Ever-changing algorithms nudge business owners into thinking more about marketing as a whole instead of focusing only on a single keyword ranking. Here are a couple quick wins for owning more of the search engine results real estate. Read On
Last week was one of those weeks. My husband and I spent the week working, packing, and moving into a new house while trying to keep up with social events. On Saturday, we left the piles of unpacked boxes in a rush to make it to a dear friend’s wedding. We traveled 45 miles only to end up at an empty building and no clue as to where the wedding actually was. Read On
If most of your customers are located near your brick-and-mortar business, then you have probably considered conducting local SEO campaigns. When you have a local business, local SEO is the best way to utilize your internet advertising budget. Whether you run your campaign through an online advertising agency like OrangeSoda or you do your own SEO, there are a few things you must do in order to make the most of your advertising budget. Read On
As a professional blogger, online marketing guru, and avid online shopper, you can count on me nearly 100% of the time to write online reviews. If I have an excellent experience with a company, I will write a stellar review and share it with my online community. Similarly, if I have a negative experience, I will write a review explaining all of the reasons why no one in their right mind should conduct business with that company. Additionally, reading online reviews is one of the top ways I gather information before buying a product or service. Fortunately, Google agrees with me on the importance of reviews. Read On
Isn’t it amazing how far we have come since the days of advertising in phonebooks and newspapers? Not to say there isn’t a place in this world for print marketing, but how cool are all the emerging internet tools that help us distribute information? Not only does internet marketing make it easy for consumers to find information, but it also gives businesses tools that help them connect with their clients on a personal level.
Ranking on Google Maps is one of the most cost effective ways for any business owner to find targeted customers. While you definitely want a high Google Maps ranking, not all of the same old SEO tricks work on Google Maps. Here are some quick tips to help you rank high while avoiding mistakes that may result in a penalty. Read On