This week, Google announced some new changes to improve local search and promote Maps listings. Well, that sits just perfectly with us. Here at OrangeSoda, we’ve been offering organic search optimization for four years and local optimization for nearly two years. Google Places marks an important change that will bring those two things together and—just in time—we’re announcing CitrusBlast, the best of both worlds. Read On
Category Archives: internet marketing
With the holiday season just around the corner, we put together this free workshop to help teach local entrepreneurs how to efficiently manage their pay-per-click ads for the holidays. So put down the holiday fruitcake and come fill up on marketing knowledge for your business. (We promise it will taste better.) Here are the details:
Wednesday, November 10th
Salt Lake City Public Library
210 East 400 South
Salt Lake City, Utah
A light breakfast will be served, and then we will jump into the main event, where a few speakers will teach how businesses should use PPC ads to get the most out of the holidays.
Pay-per-click marketing is a very effective way to reach your customers in droves. Its important to remember that each click is paid for out of someone’s pocket. I go to great lengths to make sure that my clients money is spent as effectively as possible. There are few factors that determine effective spending but for me the most important one is the search query report in AdWords. A search query report gives me data to make two very important decisions that can save tons of money and make my campaign more effective.
As an internet marketer, I hear a lot of talk about reputation management. I was recently impressed by a great success story. It wasn’t really done to manage reputation, but to live up to one of the companies values statements: “Caring about our communities & our environment.” For most companies, I think a value statement like this is just lip service, so it was very refreshing to see a company actually living it. Like Cervantes said, “the proof of the pudding is in the eating.” Read On
A number of recent studies show that online marketing is well worth the investment, since consumers are increasingly making more of their purchases online. For instance, a Shopzilla UK poll found that over 11 million Britons shop online at least twice a week for clothes, books, CDs and DVDs, among other things. A startling 90% of those surveyed said they shop online once a month, rating the e-commerce shopping experience above that of physical stores. Perhaps it’s the convenience of being able to shop online at any time, the luxury of conserving gas by shopping from home, the ease of store/price comparison shopping, and improved web security that draws customers online.
Social media are media for social interaction, using highly accessible and scalable publishing techniques – Wikipedia
“Social media” are really just technologies that facilitate conversations. – By Sean Carton, ClickZ
A lot of people talk about social media, but what is social media really? To some, the phrase “social media” is synonymous with Facebook, sort of like Kleenex is the same as “facial tissue.” They might expand that definition to include Twitter. But social media is bigger than those two websites or any specific websites. Social media is not a particular web site or group of sites–it’s the larger idea of those sites. Read On
Case studies are a great way to demonstrate the value and benefits of using your product or services. Well-written case studies convince prospects they need your product or services by demonstrating how a satisfied customer used your solution to produce tangible benefits and ROI.
Even though case studies are proven, time and time again, to better convert leads into customers, many businesses today are still missing case studies as a part of their marketing strategy. Some businesses think they are too small, some say they don’t have any case study volunteers, and some simply don’t know how to get started. Whatever the reason may be, if you aren’t using them, you are missing out on a huge opportunity to reach leads and buyers.
Here are 5 main reasons why case studies should be an integral part of EVERY marketing campaign.
The car company Mini has always been awesome at guerilla marketing and doing PR stunts that generate crazy amounts of buzz. Mini recently launched an Internet marketing campaign that shot a little above its direct competition.
Mini issued a racing challenge to none other than Porsche. Why did this generate buzz? Simple – Mini is a relatively cheap car, and Porsche is a racing machine that costs $60,000 more.