Social media matters. Sure, some may see it as a fad, but it has been proven time and time again to bring real results to businesses that use it correctly. Not only does social media influence SEO, but it also has a significant impact on your branding, marketing, and PR efforts as well. For those of you who haven’t pushed your business into the social media yet, or for those of you who have, but still can’t quite grasp it, consider these tips. Read On
Category Archives: internet marketing
To keep up with marketing in today’s society, it’s hard to ignore the fact that social media matters. While we all may value it differently and use it for different reasons, social media marketing is almost everywhere you look—even on potato chip bags. As I looked at the back of my chip bag today with the intention of finding out exactly how many calories I shouldn’t be consuming, I instead noticed a little blue logo with “Like us on Facebook” next to it. I’ll admit that I laughed out loud, wondering why I would ever want to admit my guilty snack pleasure to my entire social circle. However, that little experience reminded me of something I had read earlier that day that made me rethink if I should be laughing at my potato chip bag Facebook logo.
Let’s face it: technology has evolved and with that, so has hosting. It’s all gotten better, faster and yes, cheaper. And it’s now even easier to predict and control. Gone are the days of racking and stacking servers, figuring out how much hardware you need, whether your power supplies are redundant and working, and if your “trained staff” is paying attention to their job and not off playing Call of Duty.
After many years working in the IT industry involved in many hardware, software, and IT deployments, I know from personal experience that it’s not something to be taken lightly nor alone. You definitely need a plan of action and an adept partner. It’s a lengthy process of a lot of blood, sweat, and tears—especially if your rollout is late or over-budget or both. It’s not a pretty picture when you say that your capacity is there and a sudden burst of demand brings the infrastructure that you just toiled over down to its knees—unhappy bosses and even unhappier customers. My words: just don’t do hardware installations anymore! Read On
Throughout my time in the SEO industry, I’ve had the chance to evaluate thousands of websites and have taken many mental notes about factors that make a great site and those that don’t. Why does content matter? It’s simple: credibility. Without credibility, your chance of converting viewers into customers goes downhill fast. It’s vital that visitors to your site see your online business as a trusted resource for the product or service they’re searching for.
If you’ve taken on the task of personally creating and designing your site’s content, here are a few tips to make sure it’s not negatively affecting your image. Read On
Tracking PPC data has been on my mind so much lately that I can hardly think about anything else. I know you have likely read many blog posts about tracking data and how important it is. The reason there are so many people writing about it is because companies aren’t doing it! Not tracking your data is like not balancing your checkbook… errr, wait, you probably don’t do that either, do you? Be honest. Maybe we should move on. Read On
Recently I have again noticed the “related searches” when I have Googled terms such as “running shoe” or “road bike” (getting ready for triathlon season again!). I noticed that Google is suggesting certain “brands”, “stores”, or “types” of the phrase I am searching. There is not much information about this I can find on the web, so I would like to offer my input as to what is going on here and how to show up in these “related searches” –please chime in if anyone has more input.
Load times are important, not only for SEO but for the user experience as well. Here is a tip I have used to improve load times on my sites, especially those with a lot of images. Before we begin, however, I must make a disclaimer. First, this will only be one tip to improve; there are many things you can do on your site that will improve load times. Adjusting your .htaccess file incorrectly can blow up a site, so do a site backup first (I always do this when altering anything) and if you are novice, you may want someone with experience to help you out.
Just last week, I remembered a last minute gift. I knew what I needed, and I knew which store had it, and I just needed it delivered to my friend. Easy peasy, right? Wrong! I searched keyword after keyword without finding what I was looking for, and without any suggestions that would point me in the right direction. I finally found it (only because I knew exactly what I was looking for).
When I went to checkout, I had to register and then re-register, and once I did, my “cart” was empty and I had to find the item again. I went from dream client, ready to buy with a credit card in hand, to disgruntled grump in a situation that was 100% avoidable. Will I buy there again? Not if I can help it. Is this happening to your clients? Nooooooooooooo! A customer’s path through your website should be clear, concise, and obstacle-free. Improve your customers’ experience on your website with these three tips: Read On
A while ago I wrote a blog post for this blog all about Facebook Places and why it sucked. An excerpt from that post reads,
“It doesn’t benefit the user at all. When I check in on Places I don’t get points, unlock badges or become the mayor. Although once you check in the businesses name is plastered on your wall which is essentially free advertising. It is way too lopsided to the benefit the business not the user.”
Well, I’m writing this to let everyone know I was wrong, very wrong. Facebook Places has actually saved me money. Turns out saving money is more valuable than becoming the Mayor of a business that doesn’t care, sorry Foursquare. Read On