Category Archives: internet marketing

GIFs: The Small Business Frienemy

19 Sep 2012 | written by Hilary Jarman for the internet marketing section(s)

Frienemy

As a general rule, if you, as a small business owner, are using GIFs on your website, you’re probably using them wrong. If you don’t know what a GIF is, here’s an example of one from the 80s when they were invented.

The truth is, GIFs are neat. They’re an animated image without the hassle of a video. However, your site will be judged as unprofessional if you use GIFs inappropriately. Noise on your site (which includes self-starting videos and music) can distract your site’s visitors, which will keep them from becoming customers. Distracting elements lessen your site’s conversion abilities. A website, especially one for a small or medium-sized business, should be simple, informative, and should motivate visitors to connect with you.

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Tips for Promoting Your Website

12 Sep 2012 | written by Kyler Dalton for the internet marketing, local internet marketing section(s)

website promotion

Here are some basic ways to build your website’s credibility and relevancy, so that search engines such as Google will see your business as trustworthy. While online marketing can be complex and seem intimidating, there are some easy steps you can follow to better promote your website.

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Internet Advertising Continues Explosive Growth

1 Aug 2012 | written by Kevin Wunder for the internet marketing section(s)

nyan-cat-growth-chart

The Internet Advertising Bureau reports that internet advertising revenue reached $8.4 Billion dollars in Q1 of 2012 (that’s a crazy amount of zeroes). This Q1 record marks a 15% increase over the Q1 2011 numbers at $7.3 Billion. Although not as dramatic as the growth from 2010–2011 (24%), that’s great growth to see. The chart below (c/o the Internet Advertising Bureau) illustrates the growth more dramatically than my weak little words.  Read On

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Why Small Businesses Should Fall in Love with Pinterest

9 Feb 2012 | written by Janet Thaeler for the internet marketing, Small Business Tips, Social Networking section(s)

Why Small Businesses Should Fall in Love with Pinterest

Pinterest (pronounced “PIN-terest”) is a sensation that every small business should know about. The hot new social network is not based on who you know like most. Instead, you connect based on shared interests.

Think of a cork board that has notes, products you want to buy, or inspiration. This is the online version. People post pictures or video of things they love (called pins). Other people can follow them and add them to virtual pinboards (pinning).

The genius of Pinterest is that you can click on a pin and follow it to the source – including your web site or blog post.

Pinterest is one of the fastest growing web sites in the world with over 7 million visits a month.  According to research Pinterest is sending more traffic than Facebook, YouTube and LinkedIn combined.

The majority of people on Pinterest are women between the ages of 25 and 44. These are the perfect demographic to reach. Women tend to be “social extroverts” who like to talk about brands online. Together they represent incredible buying power (many are moms who make buying decision for their families).  They have special enthusiasm for arts, recipes and crafts.

Pinterest is simple to figure out and can get you from the home page. It’s addicting. Because of this Pinterest is reaching a new demographic of people who may not spend much time on social networking web sites. Even your mom who can’t figure out how to use Facebook is on Pinterest.

Unlike a lot of social networks, Pinterest doesn’t require a lot of extra time or the upkeep of say, your Facebook page. Read On

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Three “Do Nots” for the Social Media Novice

18 Oct 2011 | written by Erika Potter for the internet marketing, Small Business Tips, Social Networking section(s)

Three “Do Nots” for the Social Media Novice

Social media matters. Sure, some may see it as a fad, but it has been proven time and time again to bring real results to businesses that use it correctly. Not only does social media influence SEO, but it also has a significant impact on your branding, marketing, and PR efforts as well. For those of you who haven’t pushed your business into the social media yet, or for those of you who have, but still can’t quite grasp it, consider these tips. Read On

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Don’t Forget About Facebook

18 Jul 2011 | written by Erika Potter for the internet marketing, SEO section(s)

Don’t Forget About Facebook

To keep up with marketing in today’s society, it’s hard to ignore the fact that social media matters. While we all may value it differently and use it for different reasons, social media marketing is almost everywhere you look—even on potato chip bags. As I looked at the back of my chip bag today with the intention of finding out exactly how many calories I shouldn’t be consuming, I instead noticed a little blue logo with “Like us on Facebook” next to it. I’ll admit that I laughed out loud, wondering why I would ever want to admit my guilty snack pleasure to my entire social circle.  However, that little experience reminded me of something I had read earlier that day that made me rethink if I should be laughing at my potato chip bag Facebook logo.
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Have You Tried the Cloud Yet? If Not, Why?

23 Jun 2011 | written by Michael Sheehan for the internet marketing section(s)

Have You Tried the Cloud Yet? If Not, Why?

Let’s face it: technology has evolved and with that, so has hosting. It’s all gotten better, faster and yes, cheaper. And it’s now even easier to predict and control. Gone are the days of racking and stacking servers, figuring out how much hardware you need, whether your power supplies are redundant and working, and if your “trained staff” is paying attention to their job and not off playing Call of Duty.

After many years working in the IT industry involved in many hardware, software, and IT deployments, I know from personal experience that it’s not something to be taken lightly nor alone. You definitely need a plan of action and an adept partner. It’s a lengthy process of a lot of blood, sweat, and tears—especially if your rollout is late or over-budget or both. It’s not a pretty picture when you say that your capacity is there and a sudden burst of demand brings the infrastructure that you just toiled over down to its knees—unhappy bosses and even unhappier customers. My words: just don’t do hardware installations anymore! Read On

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Five Tips for Revamping Your Site Content

18 May 2011 | written by Erika Potter for the internet marketing, web site marketing strategies section(s)

Five Tips for Revamping Your Site Content

Throughout my time in the SEO industry, I’ve had the chance to evaluate thousands of websites and  have taken many mental notes about factors that make a great site and those that don’t. Why does content matter? It’s simple: credibility. Without credibility, your chance of converting viewers into customers goes downhill fast. It’s vital that visitors to your site see your online business as a trusted resource for the product or service they’re searching for.

If you’ve taken on the task of personally creating and designing your site’s content, here are a few tips to make sure it’s not negatively affecting your image. Read On

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PPC Lessons in the NYC Subway

10 May 2011 | written by Heather Garbe for the internet marketing, PPC section(s)

PPC Lessons in the NYC Subway

I recently took a trip to New York City. The monotonous color scheme of the city in the Winter made it easy to pass by shops and pay no attention to what they actually were. Naturally, the trip offered some exceptional metaphors of online advertising basics. Read On

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Tracking into oblivion

18 Mar 2011 | written by Ben Mosbarger for the internet marketing, PPC, SEO section(s)

Tracking into oblivion

Tracking PPC data has been on my mind so much lately that I can hardly think about anything else. I know you have likely read many blog posts about tracking data and how important it is. The reason there are so many people writing about it is because companies aren’t doing it! Not tracking your data is like not balancing your checkbook… errr, wait, you probably don’t do that either, do you? Be honest. Maybe we should move on. Read On

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