Pinterest (pronounced “PIN-terest”) is a sensation that every small business should know about. The hot new social network is not based on who you know like most. Instead, you connect based on shared interests.
Think of a cork board that has notes, products you want to buy, or inspiration. This is the online version. People post pictures or video of things they love (called pins). Other people can follow them and add them to virtual pinboards (pinning).
The genius of Pinterest is that you can click on a pin and follow it to the source – including your web site or blog post.
Pinterest is one of the fastest growing web sites in the world with over 7 million visits a month. According to research Pinterest is sending more traffic than Facebook, YouTube and LinkedIn combined.
The majority of people on Pinterest are women between the ages of 25 and 44. These are the perfect demographic to reach. Women tend to be “social extroverts” who like to talk about brands online. Together they represent incredible buying power (many are moms who make buying decision for their families). They have special enthusiasm for arts, recipes and crafts.
Pinterest is simple to figure out and can get you from the home page. It’s addicting. Because of this Pinterest is reaching a new demographic of people who may not spend much time on social networking web sites. Even your mom who can’t figure out how to use Facebook is on Pinterest.
Unlike a lot of social networks, Pinterest doesn’t require a lot of extra time or the upkeep of say, your Facebook page. Read On