I recently took a trip to New York City. The monotonous color scheme of the city in the Winter made it easy to pass by shops and pay no attention to what they actually were. Naturally, the trip offered some exceptional metaphors of online advertising basics. Read On
Category Archives: internet marketing
Tracking PPC data has been on my mind so much lately that I can hardly think about anything else. I know you have likely read many blog posts about tracking data and how important it is. The reason there are so many people writing about it is because companies aren’t doing it! Not tracking your data is like not balancing your checkbook… errr, wait, you probably don’t do that either, do you? Be honest. Maybe we should move on. Read On
Recently I have again noticed the “related searches” when I have Googled terms such as “running shoe” or “road bike” (getting ready for triathlon season again!). I noticed that Google is suggesting certain “brands”, “stores”, or “types” of the phrase I am searching. There is not much information about this I can find on the web, so I would like to offer my input as to what is going on here and how to show up in these “related searches” –please chime in if anyone has more input.
Load times are important, not only for SEO but for the user experience as well. Here is a tip I have used to improve load times on my sites, especially those with a lot of images. Before we begin, however, I must make a disclaimer. First, this will only be one tip to improve; there are many things you can do on your site that will improve load times. Adjusting your .htaccess file incorrectly can blow up a site, so do a site backup first (I always do this when altering anything) and if you are novice, you may want someone with experience to help you out.
Just last week, I remembered a last minute gift. I knew what I needed, and I knew which store had it, and I just needed it delivered to my friend. Easy peasy, right? Wrong! I searched keyword after keyword without finding what I was looking for, and without any suggestions that would point me in the right direction. I finally found it (only because I knew exactly what I was looking for).
When I went to checkout, I had to register and then re-register, and once I did, my “cart” was empty and I had to find the item again. I went from dream client, ready to buy with a credit card in hand, to disgruntled grump in a situation that was 100% avoidable. Will I buy there again? Not if I can help it. Is this happening to your clients? Nooooooooooooo! A customer’s path through your website should be clear, concise, and obstacle-free. Improve your customers’ experience on your website with these three tips: Read On
A while ago I wrote a blog post for this blog all about Facebook Places and why it sucked. An excerpt from that post reads,
“It doesn’t benefit the user at all. When I check in on Places I don’t get points, unlock badges or become the mayor. Although once you check in the businesses name is plastered on your wall which is essentially free advertising. It is way too lopsided to the benefit the business not the user.”
Well, I’m writing this to let everyone know I was wrong, very wrong. Facebook Places has actually saved me money. Turns out saving money is more valuable than becoming the Mayor of a business that doesn’t care, sorry Foursquare. Read On
Internet marketers often put their entire efforts into getting a sale. They want the shortest path and easiest way for people to click on that oh so tempting “buy now” button. But sometimes you have to step back and reevaluate the way you approach customers. There might just be a better way. Especially with Facebook. Read On
This week, Google announced some new changes to improve local search and promote Maps listings. Well, that sits just perfectly with us. Here at OrangeSoda, we’ve been offering organic search optimization for four years and local optimization for nearly two years. Google Places marks an important change that will bring those two things together and—just in time—we’re announcing CitrusBlast, the best of both worlds. Read On