Category Archives: internet marketing

As an internet marketer, I hear a lot of talk about reputation management.  I was recently impressed by a great success story. It wasn’t really done to manage reputation, but to live up to one of the companies values statements: “Caring about our communities & our environment.” For most companies, I think a value statement like this is just lip service, so it was very refreshing to see a company actually living it. Like Cervantes said, “the proof of the pudding is in the eating.” Read On

You’ve heard it everywhere and you’re sick of hearing that “you need to build a list.” People tell you to go build a list, but do they tell you WHY you need to build a list? Let’s look at it.

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A number of recent studies show that online marketing is well worth the investment, since consumers are increasingly making more of their purchases online. For instance, a Shopzilla UK poll found that over 11 million Britons shop online at least twice a week for clothes, books, CDs and DVDs, among other things. A startling 90% of those surveyed said they shop online once a month, rating the e-commerce shopping experience above that of physical stores. Perhaps it’s the convenience of being able to shop online at any time, the luxury of conserving gas by shopping from home, the ease of store/price comparison shopping, and improved web security that draws customers online.

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Case studies are a great way to demonstrate the value and benefits of using your product or services. Well-written case studies convince prospects they need your product or services by demonstrating how a satisfied customer used your solution to produce tangible benefits and ROI.

Even though case studies are proven, time and time again, to better convert leads into customers, many businesses today are still missing case studies as a part of their marketing strategy. Some businesses think they are too small, some say they don’t have any case study volunteers, and some simply don’t know how to get started. Whatever the reason may be, if you aren’t using them, you are missing out on a huge opportunity to reach leads and buyers.

Here are 5 main reasons why case studies should be an integral part of EVERY marketing campaign.

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The car company Mini has always been awesome at guerilla marketing and doing PR stunts that generate crazy amounts of buzz. Mini recently launched an Internet marketing campaign that shot a little above its direct competition.

Mini issued a racing challenge to none other than Porsche. Why did this generate buzz? Simple – Mini is a relatively cheap car, and Porsche is a racing machine that costs $60,000 more.

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If visitors are leaving as soon as they land on your website, you have a problem. It doesn’t matter how much traffic you’re getting or how many unique visitors are stopping by–a high bounce rate means your site just isn’t working, and your visitors aren’t contributing any long-term value. It also means you’re not getting conversions. And without any conversions, just what are you gaining from your online presence? Probably not a whole lot.

So that brings us to the question: How can you lower your website’s bounce rate? Here are 7 of the most effective techniques for keeping bounce rate low.

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I’d like to tell you about my experience with on-site SEO changes. We have had thousands of clients in the past to whom we have recommended keyword changes on their sites. Some implemented their changes right away, and some held off for a while. We monitored the performance of these campaigns and found a massive difference in the keyword rankings at the end of the campaign.

After 6 months, over 85% of the clients who implemented their on-site changes were ranked on the first page. Conversely, very few of the clients who didn’t implement found first-page rankings. This would lead us to believe that on-site factors would be the most important search ranking factor, right?

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Since the information highway has no end in sight, it is more important than ever to take proactive steps to manage your company’s online reputation. The enormity of the web is a blessing and curse–it gives you the tools to monitor your reputation, but it also gives the same tools to anybody who wants to disparage your business.

Knowing how to use social networks and search engines can help silence unprovoked dissent. Despite the breadth of the internet, only one or two negative pieces of feedback will hurt your company’s image, which scares off prospective customers. Follow a few simple steps to ensure that your business’s online reputation attracts clients and generates revenue.

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