Category Archives: internet marketing

Getting Involved in the Online Marketing Community

9 Jul 2013 | written by Ashley R. Cummings for the internet marketing, online marketing, Social Networking section(s)

Getting-Involved

It’s easy to get stuck in an online marketing rut with your marketing team. After suggesting the same idea for the hundredth time, everyone has probably asked, “How can we think outside the box and get killer, new marketing ideas?” One great way to do this is to participate in the online marketing community, but that poses the question, “What is the best online marketing community?” Here are just a few ideas of places you can visit to learn from other bright marketing minds. Read On

0 Comments

Online Video Killed the Radio Star

9 Jul 2013 | written by Ashley R. Cummings for the internet marketing, online marketing section(s)

VideoKilledtheRadioStar copy

Advertisers are constantly looking for the most effective online marketing strategies. Well, there are a bunch of different tactics to choose from, but one of the most powerful ways to really own your space on the internet is to invest in online video advertising. Here’s why: Read On

0 Comments

Best Online Marketing Blogs

28 Jun 2013 | written by Ashley R. Cummings for the internet marketing, online marketing, Small Business Tips section(s)

BestOnlineMarkBlogs

You’ve probably been wondering how I got to be such a stellar source of Internet marketing wisdom. Oh, you’re not wondering? Well, I’ll tell you anyway. The truth is most of the knowledge I’ve acquired, and continue to acquire, comes from a daily dose of reading the best Internet marketing blogs out there. Turns out there are a lot of smart people blogging and they are willing to share a plethora of great information about the Internet with searchers like you and me. Read On

0 Comments

Best Online Marketing Tools

26 Jun 2013 | written by Ashley R. Cummings for the internet marketing, online marketing, SEO section(s)

BestOnlineMarkTools

Do you ever wonder how online marketing professionals keep up with all the changes in the online world? After all, they are managing multiple accounts, analyzing various keywords, keeping up with Google updates, and figuring out how to keep each customer’s website at the top of relevant search results. Sounds like a lot, right? The truth is it is hard work, but there are a wide range of great tools that make online marketing easier. Here are a few of the best online marketing tools with tips on how they can keep you at the top of your game. Read On

0 Comments

How to Measure the Success of a PPC Campaign

3 Jun 2013 | written by Ashley R. Cummings for the internet marketing, online marketing, PPC section(s)

MeasureSuccess

If you are involved in any service- or product-based industry, you’ve probably been exposed to some type of PPC (pay per click) advertising. PPC advertising is a great way to get targeted online traffic, but how do you know if those clicks are turning into business? Here are a few steps to follow to measure the success of your PPC campaign. Read On

0 Comments

Understanding Keyword Match Types

29 May 2013 | written by Ashley R. Cummings for the internet marketing, online marketing section(s)

KeywordMatch

Learning how to conduct effective keyword research is super helpful in guiding your SEO and PPC campaigns, but there is a bit of a learning curve. Keyword tools present a lot of unfamiliar terms, and the variations of each term are often slight. One area that can be a bit confusing to digest is the “keyword match types” on Google AdWords Keyword tool. These match types can be super helpful in getting the right traffic to your site, but it’s all about learning how to use them to your advantage. Here is a short guide to help you understand the difference between broad, [exact], and “phrase” match types. Read On

0 Comments

The Skinny on Advance Google Search

17 May 2013 | written by Ashley R. Cummings for the Google News, internet marketing section(s)

TheSkinny

Did you know there are all sorts of search tools to help you return more specific Google search results? We often get so used to relying on Google’s basic search to find information that we forget Google has implemented a wide range of advance search options. These advance search options help us easily find exactly what we need when we need it. Check out the following ways to better refine search results using Google’s Advance Search page. Read On

2 Comments

Must-Know Online Marketing Terms

24 Apr 2013 | written by Ashley R. Cummings for the internet marketing, online marketing section(s)

OM Terms

Have you ever been the one in the meeting wondering what the heck the acronym everyone keeps saying actually means? Don’t worry; you’re probably not alone. In the world of online marketing, it’s easy to get lost in a sea of abbreviations and acronyms. Here is a short glossary of important online marketing terms, so you’ll be ready to explain the acronym to your clueless neighbor in the next meeting. Read On

0 Comments

Using Google Analytics to Battle Bounce Rate

18 Apr 2013 | written by Ashley R. Cummings for the internet marketing, SEO, website promotion section(s)

Battle Bounce

As a website owner, you probably dream of making your landing page the online equivalent of a luxury lounge. In other words, your goal is for visitors to relax and peruse your website for as long as possible, instead of bouncing out the second they land on the page. Thankfully, Google Analytics provides some tools to help you better analyze your online marketing strategies, and help you fix factors that are driving visitors away. Read On

0 Comments

Four Tips to Grow Your Brand Online

25 Mar 2013 | written by Ashley R. Cummings for the internet marketing, online marketing section(s)

TipsToGrowBrand copy

With more than 60% of consumers going online to find the best products and services, it is important to make sure you are doing everything in your power to promote your business online. One way to accomplish this is to implement strategies from companies that are successfully marketing online. Here are some ideas that will help you grow your brand online.
Read On

0 Comments