Category Archives: internet marketing

Where Can I Learn More About Online Marketing?

9 Oct 2013 | written by Ashley R. Cummings for the internet marketing, Small Business Tips section(s)

LearnMoreOnlineMark

You know the type—the guy who watches YouTube videos to learn how to make sushi, use a fancy camera, or fix a faucet. It’s the same type of person who actually endeavors to make the things they’ve pinned on their Pinterest boards. Many people are interested in learning a wide range of things, and online marketing is no exception. But online marketing is definitely not something you can master in a day, a week, or a year. But for those DIYers, here are some recommendations for great Internet marketing resources online. Read On

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How Does Search Marketing Work?

5 Sep 2013 | written by Ashley R. Cummings for the internet marketing, SEO section(s)

SeoBeginners

If you own a website for your business, you’ve probably looked into some type of Internet-marketing solutions to help you find customers. During your pursuit, you may have come across a gaggle of acronyms like SEM, SEO, PPC, which may pose not only the question, “What do those acronyms even mean,” but also, “How does all this search marketing stuff actually work?” You’re definitely not alone. See why it’s a good idea to jump on board with a search engine marketing firm like OrangeSoda. Read On

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Why You Should Read an Internet Marketing Blog

29 Aug 2013 | written by Dan Garfield for the internet marketing section(s)

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When we wrote “The 5 Stages of Online Marketing,” we wanted to help everyone understand the basics of online marketing. We wanted to teach people how to talk about internet marketing, and if they were going to purchase internet marketing services, we wanted them to know the right questions to ask. Read On

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Internet Marketing Strategies for 2013

23 Aug 2013 | written by Dan Garfield for the internet marketing section(s)

Social Media Map

If you’re just now getting around to looking at internet marketing strategies, it might be a little late. But you’re in luck, because it turns out that 2013 and 2014 have a lot in common. To understand where we’re going, we have to go all the way to 2006 when Google threw a small seminar. I forget where it was, but the gist of their message was this, “Build great stuff and our algorithm will catch up.” In 2013 and 2014, the fundamental question to answer is “What do I deserve to show up for?” Read On

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Getting Involved in the Online Marketing Community

9 Jul 2013 | written by Ashley R. Cummings for the internet marketing, online marketing, Social Networking section(s)

Getting-Involved

It’s easy to get stuck in an online marketing rut with your marketing team. After suggesting the same idea for the hundredth time, everyone has probably asked, “How can we think outside the box and get killer, new marketing ideas?” One great way to do this is to participate in the online marketing community, but that poses the question, “What is the best online marketing community?” Here are just a few ideas of places you can visit to learn from other bright marketing minds. Read On

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Online Video Killed the Radio Star

9 Jul 2013 | written by Ashley R. Cummings for the internet marketing, online marketing section(s)

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Advertisers are constantly looking for the most effective online marketing strategies. Well, there are a bunch of different tactics to choose from, but one of the most powerful ways to really own your space on the internet is to invest in online video advertising. Here’s why: Read On

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Best Online Marketing Blogs

28 Jun 2013 | written by Ashley R. Cummings for the internet marketing, online marketing, Small Business Tips section(s)

BestOnlineMarkBlogs

You’ve probably been wondering how I got to be such a stellar source of Internet marketing wisdom. Oh, you’re not wondering? Well, I’ll tell you anyway. The truth is most of the knowledge I’ve acquired, and continue to acquire, comes from a daily dose of reading the best Internet marketing blogs out there. Turns out there are a lot of smart people blogging and they are willing to share a plethora of great information about the Internet with searchers like you and me. Read On

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Best Online Marketing Tools

26 Jun 2013 | written by Ashley R. Cummings for the internet marketing, online marketing, SEO section(s)

BestOnlineMarkTools

Do you ever wonder how online marketing professionals keep up with all the changes in the online world? After all, they are managing multiple accounts, analyzing various keywords, keeping up with Google updates, and figuring out how to keep each customer’s website at the top of relevant search results. Sounds like a lot, right? The truth is it is hard work, but there are a wide range of great tools that make online marketing easier. Here are a few of the best online marketing tools with tips on how they can keep you at the top of your game. Read On

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How to Measure the Success of a PPC Campaign

3 Jun 2013 | written by Ashley R. Cummings for the internet marketing, online marketing, PPC section(s)

MeasureSuccess

If you are involved in any service- or product-based industry, you’ve probably been exposed to some type of PPC (pay per click) advertising. PPC advertising is a great way to get targeted online traffic, but how do you know if those clicks are turning into business? Here are a few steps to follow to measure the success of your PPC campaign. Read On

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Understanding Keyword Match Types

29 May 2013 | written by Ashley R. Cummings for the internet marketing, online marketing section(s)

KeywordMatch

Learning how to conduct effective keyword research is super helpful in guiding your SEO and PPC campaigns, but there is a bit of a learning curve. Keyword tools present a lot of unfamiliar terms, and the variations of each term are often slight. One area that can be a bit confusing to digest is the “keyword match types” on Google AdWords Keyword tool. These match types can be super helpful in getting the right traffic to your site, but it’s all about learning how to use them to your advantage. Here is a short guide to help you understand the difference between broad, [exact], and “phrase” match types. Read On

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