Producing quality content on your website is becoming more and more important in the SEO world each day. In fact, many SEO strategists argue that old SEO tricks are dead, and it’s impossible to optimize a website without quality content. The reason? Top search engines like Google are intent on rewarding websites with relevant and real content. See how you can amp up your content writing game to make your site more search engine friendly.
Category Archives: internet marketing
According to Marketing Land, 40% of the top brands are now using Instagram as part of their marketing strategy. Instagram is a great way to personalize your brand through fun visuals, and a great way to receive positive interaction from your followers. You may be using Instagram, but are you doing everything to really maximize its benefits as part of your small business online marketing strategy? Consider these strategies.
Most entrepreneurs spend a lot of time and money trying to get consumers to visit their website, which is definitely an important endeavor. However, getting a customer your website is only half the battle. Once a customer gets to your site, there are a number of important strategies in order to get them to stay there. Here are some great ways to get people to stay on your site and purchase your services.
With 2012 coming to a close, I decided to really look at the big picture for internet marketing as a whole. Overall, there have been a lot of great updates, and yet some very scary algorithm changes have provided a clear picture for not only SEO analysts, but people all over the world who love the internet. I wanted to share the details of how things have changed this year.
Recently, our proud new parent company conducted a study showing that 77% of consumers shop for holiday gifts online. The other 23% probably just didn’t understand the question. You can read the full study over at Deluxe. As a result of all this great new research, I had the opportunity to be interviewed by 16 radio stations this morning from across the country (yes, 16!). So look forward to some of my tips for small businesses. Stay tuned.
Maybe you have thousands of readers of your blog. Maybe you have a couple dozen. In either case, doing a bit of personal branding for your blog can help drive more traffic and bring in more readers. Here are a few tips on how to do some personal branding for yourself and your blog:
As a general rule, if you, as a small business owner, are using GIFs on your website, you’re probably using them wrong. If you don’t know what a GIF is, here’s an example of one from the 80s when they were invented.
The truth is, GIFs are neat. They’re an animated image without the hassle of a video. However, your site will be judged as unprofessional if you use GIFs inappropriately. Noise on your site (which includes self-starting videos and music) can distract your site’s visitors, which will keep them from becoming customers. Distracting elements lessen your site’s conversion abilities. A website, especially one for a small or medium-sized business, should be simple, informative, and should motivate visitors to connect with you.
Here are some basic ways to build your website’s credibility and relevancy, so that search engines such as Google will see your business as trustworthy. While online marketing can be complex and seem intimidating, there are some easy steps you can follow to better promote your website.
The Internet Advertising Bureau reports that internet advertising revenue reached $8.4 Billion dollars in Q1 of 2012 (that’s a crazy amount of zeroes). This Q1 record marks a 15% increase over the Q1 2011 numbers at $7.3 Billion. Although not as dramatic as the growth from 2010–2011 (24%), that’s great growth to see. The chart below (c/o the Internet Advertising Bureau) illustrates the growth more dramatically than my weak little words. Read On
Pinterest (pronounced “PIN-terest”) is a sensation that every small business should know about. The hot new social network is not based on who you know like most. Instead, you connect based on shared interests.
Think of a cork board that has notes, products you want to buy, or inspiration. This is the online version. People post pictures or video of things they love (called pins). Other people can follow them and add them to virtual pinboards (pinning).
The genius of Pinterest is that you can click on a pin and follow it to the source – including your web site or blog post.
Pinterest is one of the fastest growing web sites in the world with over 7 million visits a month. According to research Pinterest is sending more traffic than Facebook, YouTube and LinkedIn combined.
The majority of people on Pinterest are women between the ages of 25 and 44. These are the perfect demographic to reach. Women tend to be “social extroverts” who like to talk about brands online. Together they represent incredible buying power (many are moms who make buying decision for their families). They have special enthusiasm for arts, recipes and crafts.
Pinterest is simple to figure out and can get you from the home page. It’s addicting. Because of this Pinterest is reaching a new demographic of people who may not spend much time on social networking web sites. Even your mom who can’t figure out how to use Facebook is on Pinterest.
Unlike a lot of social networks, Pinterest doesn’t require a lot of extra time or the upkeep of say, your Facebook page. Read On