Category Archives: internet marketing

How to Use Google Plus to Increase Your Reach

UsingGooglePlus

I know what you’re thinking! “I’ve just updated my Facebook business profile with some pretty great content. Then I spent some time tweeting, hashtagging, favoriting, and even retweeting. Then I created a board on Pinterest that I know my audience is just going to love. Finally, I wrote an engaging blog post on my company website that my clients are going to eat up. And now you’re telling me I need to post on Google+ too?” Read On

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Internet Marketing is About Buying Attention

BuyingAttention

Do you want to hear something that will blow your mind? The Internet marketing industry, according to TMCNET.com, was worth nearly $31 billion dollars in 2012 and is growing every day. That’s a lot of money going in and out of people’s pockets to do just one simple thing—buy the attention of consumers. While there are a lot of tools you can use to create a successful campaign, like design, content, and analytics, there are a few specific strategies that will help you increase your chances of capturing the attention of your consumers. Read On

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How to Set Up Conversion Tracking

2 Dec 2013 | written by Ashley R. Cummings for the internet marketing section(s)

ConversionTracking

The main point of any type of online marketing is to get your target audience to act or, in marketing language, to get conversions. In one way or another, you want those visiting your landing page to either make a purchase, sign up for a newsletter, download an eBook, submit their contact information, or click through to your website. Getting someone to convert often takes a lot of marketing expertise and a heavy investment. With all the time and money you put towards getting conversions, you definitely don’t want to leave it up chance. In order to really know exactly which of your online marketing actions are performing best, it’s vital to install conversion tracking software, and take the time to use and understand it. Otherwise, you might as well just try your luck at earning your living off the slot machines in Vegas. Thankfully, setting up conversion tracking is simple. Just follow these steps. Read On

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How Internet Marketing Works

30 Oct 2013 | written by Ashley R. Cummings for the internet marketing section(s)

HowInternetMarketingWorks

Let’s say you have a business website, but you haven’t generated many leads from it. When you search for keywords related to your site on Google, you either don’t show up in the search results, or you show up on the 8th or 9th page where no one ever looks. Perhaps you have a social media Facebook business page, but you have few likes and even fewer people “talking about it.” Your lack of success on the Internet probably has nothing to do with your business idea but your Internet marketing strategies. In fact, your ideas are most likely excellent, and all you need to get more customers is increase your visibility. In other words, you need help from a professional online marketing company like OrangeSoda to help you with your Internet marketing strategy. Read On

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5 Local Internet Marketing Tips

28 Oct 2013 | written by Ashley R. Cummings for the internet marketing section(s)

5Tips

Participating in local Internet marketing is one of the best ways to capture traffic from your target audience. In fact, studies show that nearly 31% of people are turning to the Internet to search for products and services. Local Internet marketing is just one more way to help guide those consumers to your business, which will hopefully result in new customers. If you are not currently participating in local Internet marketing, here are 5 tips to help get you started. Read On

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What is Internet Marketing?

18 Oct 2013 | written by Ashley R. Cummings for the internet marketing section(s)

WhatIsInternetMark

So, you have a new business, you’ve recently created a website, and now you’re ready to start building your customer base. First of all, huge congratulations are in order! Starting a business and creating a website is a big deal, so high five for getting it done. Next, you’ll want to start finding ways to drive traffic to your website to get new customers. You’ve probably heard a lot about Internet marketing but may be wondering what it actually is and what is involved. Here is a straightforward definition of Internet marketing and a brief description of the different types of Internet marketing. Read On

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Where Can I Learn More About Online Marketing?

9 Oct 2013 | written by Ashley R. Cummings for the internet marketing, Small Business Tips section(s)

LearnMoreOnlineMark

You know the type—the guy who watches YouTube videos to learn how to make sushi, use a fancy camera, or fix a faucet. It’s the same type of person who actually endeavors to make the things they’ve pinned on their Pinterest boards. Many people are interested in learning a wide range of things, and online marketing is no exception. But online marketing is definitely not something you can master in a day, a week, or a year. But for those DIYers, here are some recommendations for great Internet marketing resources online. Read On

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How Does Search Marketing Work?

5 Sep 2013 | written by Ashley R. Cummings for the internet marketing, SEO section(s)

SeoBeginners

If you own a website for your business, you’ve probably looked into some type of Internet-marketing solutions to help you find customers. During your pursuit, you may have come across a gaggle of acronyms like SEM, SEO, PPC, which may pose not only the question, “What do those acronyms even mean,” but also, “How does all this search marketing stuff actually work?” You’re definitely not alone. See why it’s a good idea to jump on board with a search engine marketing firm like OrangeSoda. Read On

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Why You Should Read an Internet Marketing Blog

29 Aug 2013 | written by Dan Garfield for the internet marketing section(s)

InternetMarkBlog copy

When we wrote “The 5 Stages of Online Marketing,” we wanted to help everyone understand the basics of online marketing. We wanted to teach people how to talk about internet marketing, and if they were going to purchase internet marketing services, we wanted them to know the right questions to ask. Read On

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Internet Marketing Strategies for 2013

23 Aug 2013 | written by Dan Garfield for the internet marketing section(s)

Social Media Map

If you’re just now getting around to looking at internet marketing strategies, it might be a little late. But you’re in luck, because it turns out that 2013 and 2014 have a lot in common. To understand where we’re going, we have to go all the way to 2006 when Google threw a small seminar. I forget where it was, but the gist of their message was this, “Build great stuff and our algorithm will catch up.” In 2013 and 2014, the fundamental question to answer is “What do I deserve to show up for?” Read On

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