You’ve probably been wondering how I got to be such a stellar source of Internet marketing wisdom. Oh, you’re not wondering? Well, I’ll tell you anyway. The truth is most of the knowledge I’ve acquired, and continue to acquire, comes from a daily dose of reading the best Internet marketing blogs out there. Turns out there are a lot of smart people blogging and they are willing to share a plethora of great information about the Internet with searchers like you and me. Read On
Category Archives: internet marketing
Do you ever wonder how online marketing professionals keep up with all the changes in the online world? After all, they are managing multiple accounts, analyzing various keywords, keeping up with Google updates, and figuring out how to keep each customer’s website at the top of relevant search results. Sounds like a lot, right? The truth is it is hard work, but there are a wide range of great tools that make online marketing easier. Here are a few of the best online marketing tools with tips on how they can keep you at the top of your game. Read On
If you are involved in any service- or product-based industry, you’ve probably been exposed to some type of PPC (pay per click) advertising. PPC advertising is a great way to get targeted online traffic, but how do you know if those clicks are turning into business? Here are a few steps to follow to measure the success of your PPC campaign. Read On
Learning how to conduct effective keyword research is super helpful in guiding your SEO and PPC campaigns, but there is a bit of a learning curve. Keyword tools present a lot of unfamiliar terms, and the variations of each term are often slight. One area that can be a bit confusing to digest is the “keyword match types” on Google AdWords Keyword tool. These match types can be super helpful in getting the right traffic to your site, but it’s all about learning how to use them to your advantage. Here is a short guide to help you understand the difference between broad, [exact], and “phrase” match types. Read On
Did you know there are all sorts of search tools to help you return more specific Google search results? We often get so used to relying on Google’s basic search to find information that we forget Google has implemented a wide range of advance search options. These advance search options help us easily find exactly what we need when we need it. Check out the following ways to better refine search results using Google’s Advance Search page. Read On
Have you ever been the one in the meeting wondering what the heck the acronym everyone keeps saying actually means? Don’t worry; you’re probably not alone. In the world of online marketing, it’s easy to get lost in a sea of abbreviations and acronyms. Here is a short glossary of important online marketing terms, so you’ll be ready to explain the acronym to your clueless neighbor in the next meeting. Read On
As a website owner, you probably dream of making your landing page the online equivalent of a luxury lounge. In other words, your goal is for visitors to relax and peruse your website for as long as possible, instead of bouncing out the second they land on the page. Thankfully, Google Analytics provides some tools to help you better analyze your online marketing strategies, and help you fix factors that are driving visitors away. Read On
With more than 60% of consumers going online to find the best products and services, it is important to make sure you are doing everything in your power to promote your business online. One way to accomplish this is to implement strategies from companies that are successfully marketing online. Here are some ideas that will help you grow your brand online.
Producing quality content on your website is becoming more and more important in the SEO world each day. In fact, many SEO strategists argue that old SEO tricks are dead, and it’s impossible to optimize a website without quality content. The reason? Top search engines like Google are intent on rewarding websites with relevant and real content. See how you can amp up your content writing game to make your site more search engine friendly.
According to Marketing Land, 40% of the top brands are now using Instagram as part of their marketing strategy. Instagram is a great way to personalize your brand through fun visuals, and a great way to receive positive interaction from your followers. You may be using Instagram, but are you doing everything to really maximize its benefits as part of your small business online marketing strategy? Consider these strategies.