Category Archives: internet marketing
Keeping up with all of the current trends in online marketing can be tricky. Internet marketing is always changing, and people are often coming up with new strategies and tactics to get noticed. If want to make sure you’re covering all your marketing bases, consider asking yourself these 5 important questions.
If you’re a business owner, the main purpose of using social media platforms like Facebook and Twitter is to get more people to interact with your brand. There are a lot of ways to do that, including posting hilarious content, hosting a giveaway, showcasing a product, and more. But there is one thing you should be doing all the time, and that is using hashtags. Hashtags are a big deal in social search and using them is easy. Here’s a a quick review of some basic rules for using hashtags and why they’re so important.
The world of social media marketing is growing rapidly each year. Every social media platform is consistently bringing their A-game to provide both individuals and businesses with creative ways to stay connected with. In order to keep up with social media and make sure you’re really getting the most out of it, it’s important to educate yourself on where you need to be in 2014. Here are some ways you can ramp up your social media strategy in 2014 in order to get the most social media exposure. Read On
Here’s the deal: paid search advertising can be expensive, especially if you’re vying for attention within a competitive industry like finance, law, or HVAC services, just to name a few. While paid search advertising can be expensive, it can produce a ginormous return on investment (otherwise, who would do it?). And there are ways to maximize your invested dollar to produce more results. One way is ad scheduling. Read On
If you’ve used Google to do keyword research in the past few months, you may have noticed a few changes. In an effort to increase search engine relevancy, Google has eliminated their Keyword Tool and replaced it with the Keyword Planner. Change, at first, can be difficult, but the Keyword Planner can help you both select excellent keywords for ads and build effective ad content—both of which will help your online marketing. Here is what the new Keyword Planner does and how it works. Read On
I know what you’re thinking! “I’ve just updated my Facebook business profile with some pretty great content. Then I spent some time tweeting, hashtagging, favoriting, and even retweeting. Then I created a board on Pinterest that I know my audience is just going to love. Finally, I wrote an engaging blog post on my company website that my clients are going to eat up. And now you’re telling me I need to post on Google+ too?” Read On
Do you want to hear something that will blow your mind? The Internet marketing industry, according to TMCNET.com, was worth nearly $31 billion dollars in 2012 and is growing every day. That’s a lot of money going in and out of people’s pockets to do just one simple thing—buy the attention of consumers. While there are a lot of tools you can use to create a successful campaign, like design, content, and analytics, there are a few specific strategies that will help you increase your chances of capturing the attention of your consumers. Read On
The main point of any type of online marketing is to get your target audience to act or, in marketing language, to get conversions. In one way or another, you want those visiting your landing page to either make a purchase, sign up for a newsletter, download an eBook, submit their contact information, or click through to your website. Getting someone to convert often takes a lot of marketing expertise and a heavy investment. With all the time and money you put towards getting conversions, you definitely don’t want to leave it up chance. In order to really know exactly which of your online marketing actions are performing best, it’s vital to install conversion tracking software, and take the time to use and understand it. Otherwise, you might as well just try your luck at earning your living off the slot machines in Vegas. Thankfully, setting up conversion tracking is simple. Just follow these steps. Read On
Let’s say you have a business website, but you haven’t generated many leads from it. When you search for keywords related to your site on Google, you either don’t show up in the search results, or you show up on the 8th or 9th page where no one ever looks. Perhaps you have a social media Facebook business page, but you have few likes and even fewer people “talking about it.” Your lack of success on the Internet probably has nothing to do with your business idea but your Internet marketing strategies. In fact, your ideas are most likely excellent, and all you need to get more customers is increase your visibility. In other words, you need help from a professional online marketing company like OrangeSoda to help you with your Internet marketing strategy. Read On