I know what you’re thinking! “I’ve just updated my Facebook business profile with some pretty great content. Then I spent some time tweeting, hashtagging, favoriting, and even retweeting. Then I created a board on Pinterest that I know my audience is just going to love. Finally, I wrote an engaging blog post on my company website that my clients are going to eat up. And now you’re telling me I need to post on Google+ too?” Read On
Category Archives: Advertising
With all of the different advertising options out there, it can be a bit confusing deciding how to wisely spend your advertising budget. Should you invest in banners, pop-ups, and/or search engine marketing? While each business is different, and each advertising option provides slightly different advantages, there are a few ways to advertise your business that everyone should consider. Check it out. Read On
If you’ve watched any reality TV recently (and let’s face it, you have), you’ve probably noticed the further the show gets, the more invested you become in the contestants/characters.
At first, every contestant is on an even playing field, and you may not remember who they are or what they even look like. As time goes on, something magical happens. You learn their stories—you learn where they come from, what they’ve gone through, what they like, and you start to relate to them. Eventually, you not only start caring about them, you start rooting for them. Suddenly, you’ve gone from not remembering what your favorite contestants even looked like to liking their Facebook fan page or putting their poster up on your wall. The reason you end up caring so much is because the show’s producers have done an excellent job “telling their story.” Imagine how different reality television ratings would be if no one ever told the contestants’ stories! No one would care. Read On
When JCPenney came out with their February 2012 catalog, our marketing department spent a few hours combing through their new brand and approach. We were so impressed that we kept the catalog for a long time (though I couldn’t find it this morning). At the time, I thought their new approach was brilliant. Read On
Super Bowl XLVII marks the first time I’ve actually sat down to watch a Super Bowl. Growing up, I never understood the appeal of organized sports, but now that I have small children, I think I understand the appeal. You mean I’m allowed to sit down, stare at the TV, and ignore my children, and it’s culturally acceptable? No wonder so many men like sports; we’re allowed, if not encouraged, to be deadbeats for a few minutes. After an hour, though, it was time to get back to reality. I found my son in a pile of popcorn laughing maniacally while stuffing down buttery goodness by the handful. Like most years, I ended up watching the commercials online the next day.
There are two ads that stuck out to me by their contrast. The first was Dodge’s already critically acclaimed “God Made a Farmer,” and the second was Carl’s Jr.’s “Girls in Bikinis Can Eat Burgers Too.” Of course, I’m making that title up; Carl Jr.’s commercial is actually called “Sun Tan,” because the burgers are char-broiled just like beautiful girls are charred by the sun, or at least I think that’s the association they’re going for. Read On