When JCPenney came out with their February 2012 catalog, our marketing department spent a few hours combing through their new brand and approach. We were so impressed that we kept the catalog for a long time (though I couldn’t find it this morning). At the time, I thought their new approach was brilliant. Read On
Category Archives: Advertising
Super Bowl XLVII marks the first time I’ve actually sat down to watch a Super Bowl. Growing up, I never understood the appeal of organized sports, but now that I have small children, I think I understand the appeal. You mean I’m allowed to sit down, stare at the TV, and ignore my children, and it’s culturally acceptable? No wonder so many men like sports; we’re allowed, if not encouraged, to be deadbeats for a few minutes. After an hour, though, it was time to get back to reality. I found my son in a pile of popcorn laughing maniacally while stuffing down buttery goodness by the handful. Like most years, I ended up watching the commercials online the next day.
There are two ads that stuck out to me by their contrast. The first was Dodge’s already critically acclaimed “God Made a Farmer,” and the second was Carl’s Jr.’s “Girls in Bikinis Can Eat Burgers Too.” Of course, I’m making that title up; Carl Jr.’s commercial is actually called “Sun Tan,” because the burgers are char-broiled just like beautiful girls are charred by the sun, or at least I think that’s the association they’re going for. Read On