Category Archives: Advertising

Why Your Business Should Consider Using YouTube

YouTube

What do Red Bull, PlayStation, and Apple have in common?

The answer may surprise you: they are in the top five most popular consumer brands on YouTube as of October 2013. You may think of YouTube as just some website your kids use to show you funny videos, or if you’re like me, you use it to watch endless clips of Sophia Grace and Rosie from Ellen, but this social media site is proving to be very important for brands trying to establish a reputation.

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The ROI of Marketing

ROIofMarketing

Investing in online marketing is a big deal for any small business. After all, marketing can be expensive. But it’s also the best way to get people to find out about your products and services. Here are just a few ways to get your ROI with online marketing. Read On

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How to Use Word-of-Mouth Marketing to Promote Your Business

10 Feb 2014 | written by Megan Palmer for the Advertising, internet marketing, Mobile Web, online marketing, PPC, SEO, Small Business Tips, Social Networking, Uncategorized section(s)

WordOfMouth-94

Keeping up with all of the current trends in online marketing can be tricky. Internet marketing is always changing, and people are often coming up with new strategies and tactics to get noticed. If want to make sure you’re covering all your marketing bases, consider asking yourself these 5 important questions.

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Google’s Top 10 Searches of 2013

7 Feb 2014 | written by Ashley R. Cummings for the Advertising, Fun Stuff, Uncategorized section(s)

Top10Searches2013-94

Now that we’re well into 2014, let’s take a look back at what the rest of the world was busy searching for in 2013.

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Social Media Trends for 2014

SocialMediaTrends

The world of social media marketing is growing rapidly each year. Every social media platform is consistently bringing their A-game to provide both individuals and businesses with creative ways to stay connected with. In order to keep up with social media and make sure you’re really getting the most out of it, it’s important to educate yourself on where you need to be in 2014. Here are some ways you can ramp up your social media strategy in 2014 in order to get the most social media exposure. Read On

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Why You Should Schedule Your Paid Search Ads

SchedulingSearchAds

Here’s the deal: paid search advertising can be expensive, especially if you’re vying for attention within a competitive industry like finance, law, or HVAC services, just to name a few. While paid search advertising can be expensive, it can produce a ginormous return on investment (otherwise, who would do it?). And there are ways to maximize your invested dollar to produce more results. One way is ad scheduling. Read On

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Google’s New Keyword Planner

KeywordPlanner

If you’ve used Google to do keyword research in the past few months, you may have noticed a few changes. In an effort to increase search engine relevancy, Google has eliminated their Keyword Tool and replaced it with the Keyword Planner. Change, at first, can be difficult, but the Keyword Planner can help you both select excellent keywords for ads and build effective ad content—both of which will help your online marketing. Here is what the new Keyword Planner does and how it works. Read On

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How to Use Google Plus to Increase Your Reach

UsingGooglePlus

I know what you’re thinking! “I’ve just updated my Facebook business profile with some pretty great content. Then I spent some time tweeting, hashtagging, favoriting, and even retweeting. Then I created a board on Pinterest that I know my audience is just going to love. Finally, I wrote an engaging blog post on my company website that my clients are going to eat up. And now you’re telling me I need to post on Google+ too?” Read On

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Where Should I Advertise My Business?

11 Nov 2013 | written by Ashley R. Cummings for the Advertising, Small Business Tips section(s)

WhereShouldIAdvertise

With all of the different advertising options out there, it can be a bit confusing deciding how to wisely spend your advertising budget. Should you invest in banners, pop-ups, and/or search engine marketing? While each business is different, and each advertising option provides slightly different advantages, there are a few ways to advertise your business that everyone should consider. Check it out. Read On

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5 Reasons You Should Tell Your Brand’s Story

4 Nov 2013 | written by Ashley R. Cummings for the Advertising section(s)

5ReasonsBrandStory

If you’ve watched any reality TV recently (and let’s face it, you have), you’ve probably noticed the further the show gets, the more invested you become in the contestants/characters.

At first, every contestant is on an even playing field, and you may not remember who they are or what they even look like. As time goes on, something magical happens. You learn their stories—you learn where they come from, what they’ve gone through, what they like, and you start to relate to them. Eventually, you not only start caring about them, you start rooting for them. Suddenly, you’ve gone from not remembering what your favorite contestants even looked like to liking their Facebook fan page or putting their poster up on your wall. The reason you end up caring so much is because the show’s producers have done an excellent job “telling their story.” Imagine how different reality television ratings would be if no one ever told the contestants’ stories! No one would care. Read On

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