The Google Instant feature has been around since late August, but near the beginning of this month, a new element has emerged along with it: the blue arrow. It has already been written about by other people, so I don’t want to focus on the novelty or functionality, but rather on how this can affect the way people search.
In case you haven’t read about the blue arrow yet, here is a quick rundown:
- The blue arrow is a feature of Google Instant; if you turn off Instant, the blue arrow won’t display.
- The function of the blue arrow is to navigate down the search results with your keyboard’s arrow keys.
- The blue arrow starts at the first search result.
- As you keep clicking the down arrow on your keyboard, the blue arrow will navigate down all 10 of the organic search results and then start from the top at the sponsored links (in the right side bar).
Good or Bad?
Obviously this feature is great for those who wish to use their keyword for navigation. But one potential pitfall is that the arrow can give an unintentional (intentional?) emphasis on the first search result—causing the searcher to focus on it more than typical.
Of course, this is great news if you’re already in the number one position, but if you’re second or lower, will this possibly take away some of the traffic you would normally receive?
Also, for those search results that have a “sponsored link” at the top, above the organic search results in a pink box, the blue arrow appears there first (instead of the first search result). Seems like it gives that sponsored link a little somethin-somethin, huh?
Helpful or Unfair?
So, where does this leave us? Is the blue arrow feature big enough to cause a stink over possible results bias or is it just a small convenience that casual Google users won’t even notice? Does it give an unfair advantage to top results or sponsored links? I’d be interested to know what you think. Feel free to leave a comment below.