The Best Ways to Market a Website

12 Aug 2013 | written by Ashley R. Cummings for the online marketing, Small Business Tips section(s)

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Once you have your website up and running, the next question many entrepreneurs will ask is “What is the best way to market a website?” Well, there are a lot of different options to promote a website, and the best online-marketing strategy will include a combination of all of them. If you have a new website, here are a few ways to help you get the word out.

Search Engine Optimization (SEO)

The hard truth is if search engines don’t know about your website, no one will. As a result, every website owner should invest in solid SEO from a professional company like OrangeSoda in order to help boost their website in search results. Remember, SEO takes time, so be prepared to wait anywhere from 6-9 months for your desired results.

Paid Search (PPC)

Paid search is a great way to get your website out there in a hurry. In fact, as soon as you organize your PPC campaign and start bidding on keywords, you should start seeing a turnaround. Make sure to test different keyword combinations and ad text to see what strategies are drawing in your target audience most.

Facebook and YouTube Ads

Facebook and YouTube are two of the most visited websites on the Internet. They sell ad space. Buy some of it. Most likely, you won’t regret it.

Social Media

Buying ads on Facebook is not the only way to promote your website on social media. As part of your online marketing strategy, you should build a Facebook business page, a Twitter Page, a Pinterest page, and actively participate on each social-media platform. If you can’t keep up with your social-media marketing, then outsource the work to an agency.

Email marketing

Email marketing is another great way to engage potential clients. Emails remind potential customers that you exist and that you have a lot to offer. In fact, offering your customers a special web promotion in an Email is a great way to market your website.

Guest Blogging

One super easy (and super free) way to market your website is by submitting a guest post to a popular blog with a link back to your website. Bloggers receive a ton of traffic from customers interested in what they have to say. Consider submitting top-notch content to a high-end industry blog. It’s a great way to help people learn about your website.

These are just some of the ways to market your website online, and all of them have proven results. If you have questions about how to build a solid online-marketing campaign using some of these methods, contact our market professionals at OrangeSoda. Click here for more information about our products and services.

Ashley R. Cummings
Ashley recently graduated with her Master of Arts from Brigham Young University, and now works as a content writer at OrangeSoda. When she is not clacking away at the keyboard, you can find her tearing up the ski slopes, writing poetry, and traveling to and from Russia. And, no, she is not a spy (so far as we know).
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