Do you ever wonder how online marketing professionals keep up with all the changes in the online world? After all, they are managing multiple accounts, analyzing various keywords, keeping up with Google updates, and figuring out how to keep each customer’s website at the top of relevant search results. Sounds like a lot, right? The truth is it is hard work, but there are a wide range of great tools that make online marketing easier. Here are a few of the best online marketing tools with tips on how they can keep you at the top of your game.
Google’s Keyword Tool
The Google Keyword Tool is a great way to find relevant keywords, monthly search volumes, keyword competition, average CPC, and more. If you’re looking to find the perfect keywords for your site, Google’s Keyword Tool is a great place to start.
SEMRush.com is the tool for competitor analysis. With this tool, you can see competitor’s organic positions, ad texts, and compare various SEO metrics. This tool will help you determine how competitive your site is for a specific keyword.
Spyfu.com is another great competitor analysis tool. Spyfu.com displays data about competitor’s keywords, organic rank, ads, and even allows you to see competitor keyword budget information. This tool will help you create great ad copy for keywords relevant to your business.
Moz.com has a series of free tools that help with link research, social media analysis, Google rankings tracking, and more. But Moz.com also offers paid tools that delve into the nitty-gritty to help you better optimize your website.
Google Analytics is a must have for any online marketer. Google Analytics offers a wide range of tools that provide insights into your website visitors, sales conversions, and more.