Best Online Marketing Tools

26 Jun 2013 | written by Ashley R. Cummings for the internet marketing, online marketing, SEO section(s)

BestOnlineMarkTools

Do you ever wonder how online marketing professionals keep up with all the changes in the online world? After all, they are managing multiple accounts, analyzing various keywords, keeping up with Google updates, and figuring out how to keep each customer’s website at the top of relevant search results. Sounds like a lot, right? The truth is it is hard work, but there are a wide range of great tools that make online marketing easier. Here are a few of the best online marketing tools with tips on how they can keep you at the top of your game.

Google’s Keyword Tool

The Google Keyword Tool is a great way to find relevant keywords, monthly search volumes, keyword competition, average CPC, and more. If you’re looking to find the perfect keywords for your site, Google’s Keyword Tool is a great place to start.

SEMRush.com

SEMRush.com is the tool for competitor analysis. With this tool, you can see competitor’s organic positions, ad texts, and compare various SEO metrics. This tool will help you determine how competitive your site is for a specific keyword.

Spyfu.com

Spyfu.com is another great competitor analysis tool. Spyfu.com displays data about competitor’s keywords, organic rank, ads, and even allows you to see competitor keyword budget information. This tool will help you create great ad copy for keywords relevant to your business.

Moz.com

Moz.com has a series of free tools that help with link research, social media analysis, Google rankings tracking, and more. But Moz.com also offers paid tools that delve into the nitty-gritty to help you better optimize your website.

Google Analytics

Google Analytics is a must have for any online marketer. Google Analytics offers a wide range of tools that provide insights into your website visitors, sales conversions, and more.

Ashley R. Cummings
Ashley recently graduated with her Master of Arts from Brigham Young University, and now works as a content writer at OrangeSoda. When she is not clacking away at the keyboard, you can find her tearing up the ski slopes, writing poetry, and traveling to and from Russia. And, no, she is not a spy (so far as we know).
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