It seems there are a million ways to try to get noticed on the internet, and focusing your efforts on reaching the right crowd can be overwhelming. The good news is that those who are thriving on social networks like Twitter and Instagram are following a few simple rules to expand their reach. Gaining fluency in the language of hashtag really isn’t as difficult as it seems as long as you follow a few rules.
1. Follow the rules – Twitter has a list of rules that apply to hashtags. Take some time to read over the rules before developing your strategy.
2. Hashtags aren’t an extension of your tweet – All too often people treat hashtags as a clever extension to their tweet. While this is clever, it won’t get you much attention.
3. Keep it short – You only have 140 characters to get your message across, so make sure your hashtags are short. Also, the shorter your hashtag, the easier it will be for other tweeters to remember.
4. Stay Relevant – One surefire way to get Twitter to squelch your dreams of trending is to overload your tweet with popular, but irrelevant, hashtags. Pick one or two relevant hashtags and stick to those.
5. Be creative –Don’t be afraid to create a unique hashtag that perfectly describes your Twitter topic. Branded keywords are a great way to get attention.
6. No more than 2 hashtags – The less hashtags you include, the more legitimate your tweet will look. Lots of hashtags looks like spam, so watch out for that.
7. Promote your hashtag early – Hashtags are a great way to get a lot of buzz during a corporate event. Before your event, make sure everyone knows about your hashtag, so they can join in on the conversation.
8. Promote your hashtag in other digital venues – Another great way to let your followers know about your hashtags is to talk about it on your other digital venues. Talk to your search engine marketing company for advice on best practices for sharing your desired hashtag.
9. Look for trending hashtags – Researching trending hashtags is a great way to join in on interesting conversations, and it’s a great way to learn the ins and outs of how to develop a trending hashtag of your own.