Negative Keywords Bring Positive Results

17 Feb 2010 | written by Gabe Thayn for the PPC section(s)

Negative Keywords Bring Positive Results

Negative Keywords will increase your CTR, avoid irrelevant traffic, and give the slip to non-converting, trigger happy searchers!

A note before you get Negative KeyWord Happy:

If your campaigns are not getting enough data to warrant a change, you don’t want to inundate them with Negative Keywords and lose out on some traffic that you may desperately need. This doesn’t mean you should let shoe shoppers click on your leather purse ads, it just means you should hold off on cutting the amount of impressions you have until you are familiar with the campaign’s performance and are able to get enough data. Negative Keywords are just like everything else in pay-per-click: they require research and, most importantly, knowing your industry and its searchers. There are 4 main tools that will help identify the perfect Negative Keywords. Read On


Make Your Pay-Per-Click Festive For The Holidays

17 Dec 2009 | written by Gabe Thayn for the PPC section(s)

Make Your Pay-Per-Click Festive For The Holidays
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The Holidays are upon us and the opportunity to inundate our Pay-Per-Click campaigns with cheer has arrived with them. Adjusting AdCopy should be on your list of to-dos, right next to hang the lights & shovel the walk.

While almost any industry can benefit from changing their Pay-Per-Click tone to one a tad more chipper during the holidays, there are a few industries that will miss out on a lot of holiday-hungry shoppers if they don’t make the change.

Some of these industries include:

  • Toys (of course)
  • Games
  • Sporting goods
  • Electronics
  • Clothing
  • Perfumes & Colognes
  • Jewelry (Don’t forget the man jewelry, like watches, money clips, etc.)
  • Food

Curious as to whether or not your industry is ripe for the picking during the holidays? Read On