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What is Instagram?

Instagram is a free photo app for your phone. You can take a picture, choose from different filters to apply, and then post it to Instagram. Many users link their Instagram profiles with Facebook, Twitter, and other social media sites to share photos with friends outside of Instagram.

How can businesses use it?

You can take photos of new products, events, things around the office, or things related to your business to start conversations and pique interest in your business. Similar to Twitter, you can add hashtags using the # symbol to index your photos under a certain topic.  You can also host photo contests to get customers involved and talking about your business.

What’s the benefit of using it?

While Instagram isn’t pursuing marketing or advertising opportunities at this time, your business can start an Instagram account to further establish brand, to reach potential customers, and to create more links to your blog and website. At the end of the day, Instagram is easy and free. It's a tool that businesses can use to help boost their online presence and create online credibility, as well as engage with potential customers. What has been your experience with Instagram? What are your questions or tips? [post_title] => What's the Deal with Instagram? [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => whats-the-deal-with-instagram [to_ping] => [pinged] => [post_modified] => 2012-12-17 20:24:42 [post_modified_gmt] => 2012-12-17 20:24:42 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.orangesoda.com/?p=5973 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [1] => WP_Post Object ( [ID] => 5554 [post_author] => 31 [post_date] => 2012-11-30 16:19:33 [post_date_gmt] => 2012-11-30 16:19:33 [post_content] => When it comes to tweeting, most businesses do it wrong. The truth is, it takes a little bit of time to get used to the Twitter climate. There's nothing quite like it. So, here are some tips for composing your 140-character lines of prose.

Use Hashtags.

Those little pound symbols everyone uses on Twitter aren’t there to look cute. When you type a pound symbol with a phrase or word, it’s called a hashtag (ex: #twittertips). When you use a hashtag, your tweet is indexed with all the other tweets under the same subject or with the same hashtags. Hashtags increase the likelihood that more people will read your tweets, and if someone searches under your hashtag, they’ll find you. So try to use hashtags related to your industry, or make up your own funny or clever hashtags.

Give Compliments.

What goes around comes around. Compliment other businesses that have nothing to do with your industry. Did you eat at a cool restaurant for lunch? Let them know you enjoyed the experience. You never know when someone will return the love, and the more you network on Twitter, the more you're mentioned. The more you’re mentioned, the more followers you’ll accrue.

Stagger Your Tweets.

Don’t post a bunch of tweets all at once. Business owners are busy, so when they have the time to get on Twitter, they may be temped to dump a bunch of stuff on there while they have the time. This is a surefire way to annoy your followers. Also, posting at different times of the day will reach different followers. Not everyone is on Twitter at the same time. When possible, tweet manually instead of relying on an automatic tweeting platform. When you rely on automatic tweets, you risk looking like you’re not replying to any tweets you might have been mentioned in.

Always Respond.

If someone tweets about your business, posts a Foursquare check-in, or mentions your business, respond to them (unless it’s blatant spam). Thank your customers for their feedback. Show appreciation. Thank people who mention your business. If someone complains about your business, address it; don’t ignore it. In short, be kind. Overall, the format of Twitter and its limitations on characters can be a huge opportunity to show off your business's customer service skills, smarts, and brand. What have your own experiences been with Twitter? Have you found things that have worked well or other things that have worked not-so-well?   [post_title] => Tips for Tweeting [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => tips-for-tweeting [to_ping] => [pinged] => [post_modified] => 2012-11-30 16:19:33 [post_modified_gmt] => 2012-11-30 16:19:33 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.orangesoda.com/?p=5554 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [2] => WP_Post Object ( [ID] => 5573 [post_author] => 31 [post_date] => 2012-11-27 16:30:49 [post_date_gmt] => 2012-11-27 16:30:49 [post_content] =>

What is Foursquare?

Foursquare is a free phone app that uses your GPS location to recommend businesses in your area, based on your check-in history and the check-in history of your friends. You can check into a business, see what others have said about places, and sometimes unlock promotions or specials.

How can businesses use it?

If you’re a business owner, you should claim your business venue and include your contact info. Then you can reach potential customers through updates or photos from your business. You can also create specials. For example, “Spend $50, get $10 off” or “Free consultation with first check-in.”

What's the benefit for businesses?

Using Foursquare is another way to make your business visible online, and it’s free. People on Foursquare visit business listings when they see they can claim specials, and they’re likely to recommend these places to their friends. Customers also often show Foursquare check-ins on their Twitter feeds or Facebook updates, so your business name can reach way more people beyond Foursquare. For more information on Foursquare, visit their page for businesses here. What’s your experience with Foursquare? Do you have any tips to share? [post_title] => What's the Deal with Foursquare? [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => whats-the-deal-with-foursquare [to_ping] => [pinged] => [post_modified] => 2012-11-27 16:32:05 [post_modified_gmt] => 2012-11-27 16:32:05 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.orangesoda.com/?p=5573 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [3] => WP_Post Object ( [ID] => 6070 [post_author] => 31 [post_date] => 2012-11-19 17:07:39 [post_date_gmt] => 2012-11-19 17:07:39 [post_content] => Remember, Small Business Saturday is coming up (Nov. 24), and supporting local businesses means supporting growth in your own community. This infographic helps outline some of the impact of small businesses. Join us in a dash for holiday shopping this Saturday as we hit up local businesses for gifts and services.   [post_title] => The Importance of Small Businesses [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => the-importance-of-small-businesses-2 [to_ping] => [pinged] => [post_modified] => 2012-11-29 18:22:46 [post_modified_gmt] => 2012-11-29 18:22:46 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.orangesoda.com/?p=6070 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [4] => WP_Post Object ( [ID] => 5881 [post_author] => 31 [post_date] => 2012-11-01 18:02:29 [post_date_gmt] => 2012-11-01 18:02:29 [post_content] => Since OrangeSoda's beginnings, we've been crazy about Halloween. It's a chance for coworkers to plan and scheme together, to let the creative juices flow, and to bond over silliness. Every year, Halloween at OrangeSoda gets bigger and better. Every department always competes against one another with decorations and themes and in the afternoon, families come in, take a tour, and trick-or-treat throughout the different departments. For Sodians, Halloween is a deep-rooted tradition and a festivity to look forward to all year long. It's a big part of our company culture, and one of the many reasons why employees love working at OrangeSoda. Here are some of the highlights of the day:

For more fun, check out our Facebook photos here. What does your business do for Halloween, or how does your business instill a sense of community between employees? [post_title] => Halloween, Soda-style [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => halloween-soda-style [to_ping] => [pinged] => [post_modified] => 2012-11-02 15:21:15 [post_modified_gmt] => 2012-11-02 15:21:15 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.orangesoda.com/?p=5881 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [5] => WP_Post Object ( [ID] => 5796 [post_author] => 31 [post_date] => 2012-10-18 16:01:11 [post_date_gmt] => 2012-10-18 16:01:11 [post_content] => We celebrated our sixth birthday by accepting some awards from Mountain West Capital Network. OrangeSoda received an award for fastest growing business in Utah County, and eighth fastest growing business in Utah. Awards were given based on percentage growth in revenue between 2007 and 2011. “The MWCN award for growth is the latest in a long string of awards we’ve received for our expansion,” said Derek Miner, co-founder of OrangeSoda. “Utah is such a great place to do business. We have so much talent here. I feel privileged to work with people that are so skilled and passionate. And of course we wouldn’t be here without our wonderful customers and partners— they’re the real stars." Between 2009 and 2011 OrangeSoda had a compound annual growth rate of 68.9%. “We’re growing quickly because we’re the easiest way for local businesses to succeed online. Our great service and simple products resonate with business owners and help them grow their businesses,” said Gregory A. Peterson, President and COO of OrangeSoda and General Manager, DIFM Services, Deluxe Corporation (OrangeSoda is a wholly-owned subsidiary of Deluxe Corporation (NYSE: DLX)). The Mountain West Capital Network has joined Inc. Magazine, Utah Valley Business Q, Utah Valley Entrepreneurial Forum, and others in the last year, in recognizing OrangeSoda’s impressive growth. Watch an interview below with Gregory A. Peterson for the Mountain West Capital Network Awards.
[post_title] => OrangeSoda Receives Awards for Growth [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => orangesoda-receives-awards-for-growth [to_ping] => [pinged] => [post_modified] => 2012-10-18 17:50:43 [post_modified_gmt] => 2012-10-18 17:50:43 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.orangesoda.com/?p=5796 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [6] => WP_Post Object ( [ID] => 5474 [post_author] => 31 [post_date] => 2012-10-09 18:03:30 [post_date_gmt] => 2012-10-09 18:03:30 [post_content] => By now lots of businesses know they should be on Facebook. You know the drill: create a fan page, fill out your info, throw up a picture. Now what? Businesses that understand how to write status updates and engage with fans will retain their fans better and add new fans everyday. Businesses that unintentionally write boring, annoying, or sales-y statuses will quickly be ignored or dropped. Fans don’t want to hear noise. They must be convinced to keep a business in their good graces. Here are some tips for updating your business’s Facebook status:

Update regularly.

If your account just sits there, saying nothing, then people will forget you exist, and your Facebook presence will do very little for you. Facebook is a chance to engage with your fans and enlarge your customer base. It should be taken just as seriously as other marketing efforts. Recent research shows that 40% of consumers say they factor in Facebook recommendations when making a purchase.* This means you need to update your status regularly, several times a day, during times when you’ll reach your target audience.

Give incentives for likes and shares.

Facebook ladies and gents will be much more inclined to “like” or share a status on their own wall if if you give an incentive for doing so. Inform people that one person who likes or shares a particular status will be given a discount or a prize. Have some Facebook-only promotions.

Share some personality.

No one wants to hear your status updates about your business hours or your newest product-- that is, unless you say it in a clever or funny way. Fans will forgive a lot if you sound personable or humorous, so do your best to write conversationally. Take time to really think about each status update and what it says about your business.

Get feedback.

Ask fans questions. From Facebook fans, you can learn how to better your business or learn what your customers need. Your fans will feel like you appreciate their thoughts, and you’ll get some free information on what your fans want. You can also take polls to find out your fans’ favorite products or services.

Avoid overtly sales-y language.

This one’s tricky, but businesses should avoid overtly promotional language as they're trying to, well, promote their business. People don’t want to feel like they’re being sold to. People like to feel like they’re appreciated. You want to sound friendly and helpful, not salesy. The most important part of Facebook statusing is consistency. Be true to your brand and update regularly and your fans will follow. For more information on Facebook promotions for local businesses, check out PageInk. * Syncapse 2011 [post_title] => Write Engaging Facebook Statuses [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => write-engaging-facebook-statuses [to_ping] => [pinged] => [post_modified] => 2012-10-09 18:03:30 [post_modified_gmt] => 2012-10-09 18:03:30 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.orangesoda.com/?p=5474 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [7] => WP_Post Object ( [ID] => 5593 [post_author] => 31 [post_date] => 2012-09-27 16:52:57 [post_date_gmt] => 2012-09-27 16:52:57 [post_content] => Today Google celebrates its 14th anniversary. How? With a fun Google Doodle on the search engine's homepage, of course. An animated GIF shows the company's birthday cake before and after the pieces have been cut. Check it out here or keep reading below for a peek. As internet and tech enthusiasts, OrangeSoda is a huge fan of Google, from their search engine to their advertisements to their Google Doodles. Thanks for making the internet awesome, Google! [post_title] => Happy Birthday, Google! [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => happy-birthday-google [to_ping] => [pinged] => [post_modified] => 2012-09-27 17:51:52 [post_modified_gmt] => 2012-09-27 17:51:52 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.orangesoda.com/?p=5593 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [8] => WP_Post Object ( [ID] => 5304 [post_author] => 31 [post_date] => 2012-08-20 21:16:50 [post_date_gmt] => 2012-08-20 21:16:50 [post_content] => At OrangeSoda, we've spent plenty of time learning, teaching, using, and breathing social media. Since social media users change all the time, we've done some research to see how people currently use different social networks. Today we're happy to share our findings with you. Enjoy. [post_title] => Behold: The Power of Social Media [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => behold-the-power-of-social-media-2 [to_ping] => [pinged] => [post_modified] => 2012-08-23 22:39:37 [post_modified_gmt] => 2012-08-23 22:39:37 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.orangesoda.com/?p=5304 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [9] => WP_Post Object ( [ID] => 5084 [post_author] => 31 [post_date] => 2012-05-30 15:44:09 [post_date_gmt] => 2012-05-30 15:44:09 [post_content] => Today we're happy to announce the release of a new Facebook Page creation tool: PageInk, which runs for $49.99 a month. PageInk enables small to medium-sized business owners to enhance their Facebook presence with eye-catching designs for pages in the form of promotions, coupons, contests, polls, and more. With the help of PageInk, businesses can gain new customers, encourage return business, build their brand, and get people talking about their business. “If you don’t have a stellar Facebook Page you don’t have any business advertising on Facebook,” said Todd Crofts, VP of Product and Marketing for OrangeSoda. “We’ve found that Facebook ads pointing to Facebook Pages can perform four times better than ads pointing to regular websites. PageInk closes an advertising gap for business owners.” Hand in hand with PageInk, OrangeSoda also offers setup packages to help businesses get their Facebook presence started on the right foot. “A lot of our clients are a bit overwhelmed by the logistics of Facebook. They’re not sure where to start, or they just don’t have the time to give their Facebook the attention it needs,” said Jake Berry, PageInk Product Manager. “Many of our clients will take advantage of our setup packages, so they don’t have to mess with the design if they don’t want to.” We offer a couple different setup packages, depending on a business’s level of need. For a one-time setup fee of $299, OrangeSoda offers Social Setup Basic. This setup package includes the creation of a Facebook cover photo, a page app thumbnail photo, one page app, and a Twitter icon and theme, all using proven templates that utilize the business’s brand colors. For businesses with a little more social marketing budget, OrangeSoda offers Social Setup Pro for a one-time setup fee of $699. This completely customized package includes two Facebook cover photos, two app thumbnail photos, two page app designs, and a Twitter theme, icon, and custom background. For Social Setup Pro, OrangeSoda will even throw in the design source files upon the business’s request. “PageInk works well by itself or combined with other online marketing efforts,” said Crofts. “Social media is just one important piece of online marketing. When combined with other online marketing efforts, such as SEO or PPC, businesses are in the best position to get better visibility, more customers, and improved credibility.” Checkout PageInk now. [post_title] => OrangeSoda Launches PageInk to Help Businesses Get More out of Facebook [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => orangesoda-launches-pageink-to-help-businesses-get-more-out-of-facebook [to_ping] => [pinged] => [post_modified] => 2012-05-31 14:21:15 [post_modified_gmt] => 2012-05-31 14:21:15 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.orangesoda.com/?p=5084 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) ) [post] => WP_Post Object ( [ID] => 5973 [post_author] => 31 [post_date] => 2012-12-17 20:24:42 [post_date_gmt] => 2012-12-17 20:24:42 [post_content] => It turns out more and more peeps are turning to Instagram all the time. In August of this year, Instagram even beat out Twitter for mobile users. That’s right. According to comScore, Instagram had about 7.3 million daily mobile viewers, while Twitter had about 6.9 million daily mobile users. What does this mean for businesses? It’s time to consider jumping on the bandwagon.

What is Instagram?

Instagram is a free photo app for your phone. You can take a picture, choose from different filters to apply, and then post it to Instagram. Many users link their Instagram profiles with Facebook, Twitter, and other social media sites to share photos with friends outside of Instagram.

How can businesses use it?

You can take photos of new products, events, things around the office, or things related to your business to start conversations and pique interest in your business. Similar to Twitter, you can add hashtags using the # symbol to index your photos under a certain topic.  You can also host photo contests to get customers involved and talking about your business.

What’s the benefit of using it?

While Instagram isn’t pursuing marketing or advertising opportunities at this time, your business can start an Instagram account to further establish brand, to reach potential customers, and to create more links to your blog and website. At the end of the day, Instagram is easy and free. It's a tool that businesses can use to help boost their online presence and create online credibility, as well as engage with potential customers. What has been your experience with Instagram? What are your questions or tips? [post_title] => What's the Deal with Instagram? [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => whats-the-deal-with-instagram [to_ping] => [pinged] => [post_modified] => 2012-12-17 20:24:42 [post_modified_gmt] => 2012-12-17 20:24:42 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.orangesoda.com/?p=5973 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [queried_object] => WP_User Object ( [data] => stdClass Object ( [ID] => 31 [user_login] => awalton [user_pass] => $P$BpopHTFBPeZqObj/sG51DU.twchKxp. [user_nicename] => awalton [user_email] => awalton@orangesoda.com [user_url] => [user_registered] => 2012-02-28 23:42:51 [user_activation_key] => O6YwnJepIllRuPW91txH [user_status] => 0 [display_name] => Ashley Walton ) [ID] => 31 [caps] => Array ( [contributor] => 1 ) [cap_key] => wp_capabilities [roles] => Array ( [0] => contributor ) [allcaps] => Array ( [edit_posts] => 1 [read] => 1 [level_1] => 1 [level_0] => 1 [delete_posts] => 1 [upload_files] => 1 [edit_forks] => 1 [edit_others_forks] => [edit_private_forks] => [edit_published_forks] => [read_forks] => 1 [read_private_forks] => [delete_fork] => 1 [delete_others_forks] => [delete_private_forks] => [delete_published_forks] => [publish_forks] => [fork_posts] => 1 [branch_posts] => [contributor] => 1 ) [filter] => ) [queried_object_id] => 31 )

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