Hashtags used to be a hilarious way to say something under your breath on Twitter, but things have gotten a little out of hand. Lately, I’ve come across a lot of different hashtag faux pas, and it’s beginning to make me feel awkward. In an effort to help the world become more refined in their hashtag usage, I thought I’d outline some common misuses of the hashtag that won’t do your social marketing strategy an ounce of good.
Hashtags are not to be used in the following ways (unless you really want to; I’m not the boss of you):
1. Hashtags are not extensions of your post
At some point in your social media usage, you’ve probably seen a great post with a few clever sentences, followed by another few clever sentences allmashedtogetherandnearlyimpossibletoread, preceded by a hashtag. Next time you see this, I dare you to click on the link. Chances are there will be only one person in the whole Internet world using that hashtag. Remember, the purpose of hashtags is to categorize and organize conversations online, not to facilitate wittiness.
2. Hashtags are not long
Along the same lines, hashtags are not supposed to be super long. It’s difficult to read long hashtags. It’s difficult to write long hashtags. It’s difficult to search long hashtags. And, they take up a lot of precious character space. Just say no to long hashtags.
3. Hashtags should become a hyperlink
If your hashtag isn’t hyperlinked, then there is really no need for a hashtag. Hashtags are primarily used to help connect you with people interested in similar topics as you.
4. Hashtags are not for every word in your post
Hashtags are a great way to help people understand the main idea of your post. However, keep in mind that every word doesn’t convey the main idea. #Avoid #hashtagging #every #single #word #in #your #post.