Here is one of the biggest questions for a new business owner, “How do I advertise my business online?” With all of the hard work and time that goes into starting a new company, advertising and online marketing can seem like a nearly impossible endeavor. The good news is that with a little guidance, building an online advertising plan is actually a cinch. There are plenty of online marketing professionals here at OrangeSoda who will help you get the ball rolling. When calling into OrangeSoda for help with advertising, here are a few things you can plan on discussing.
Determining a Budget
Sometimes determining a budget presents a bit of a chicken before the egg, or egg before the chicken, situation. Some online marketers have a certain amount of money set aside that they can spend each month, while other marketers are willing to pay the price for the right campaign. The good news is our search-engine-marketing (SEM) professionals can help build a successful campaign for both types of budgets. If you already have a set budget in mind, our SEM professionals will present you with the best campaign option for your budget. If your advertising budget is unlimited, we will help you create a budget that will drive enough quality traffic to see excellent results.
SEO (Search Engine Optimization)
Once your budget is finalized, you will need to make decisions on different campaign options. One of the best types of online marketing is building a powerful SEO campaign. SEO is employing a series of onsite and offsite marketing tactics that help your website rank on the top page of search engines for keywords related to your website. This is the perfect way to help people who are searching for your services easily find you on Google, Bing, and Yahoo!.
Paid search, also referred to as PPC (pay per click) advertising, is another great way to drive traffic to your website. In fact, PPC is the fastest way to drive traffic to your website, and it’s possible to see results as soon as you start running paid search ads. With a paid search campaign, our PPC strategists will help create ads that target the audience, keywords, and the geographical area of your interest. While organic results usually get more clicks than paid search, paid search usually results in a faster and a higher conversion.
Another way to advertise online is to list your website in the Maps section, or the local results listings, of Google. This type of advertising is important to help people in your area who are searching for your services easily find your website or physical location. Ranking in the local listings will provide searchers with your company address, telephone, and directions to your business.
Finally, another way to advertise online is to manage a social media campaign. Sign up for Facebook, Twitter, Google+, Pinterest, and more, and update your posts consistently. OrangeSoda also offers a social media tool called PageInk that helps you build and manage your social media campaigns.
For more information about how to advertise your business online, please feel free to contact any of our representatives here at OrangeSoda. We would love to help drive relevant traffic to your website as soon as possible.